I wrote and article over at BeachsideCEO.com asking this question and sharing some additional information on how brandjacking aka subterfuge marketing may land a personal in civil and criminal court by using these blackhat marketing tactics.
Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals