This weeks MLM News, covers some exciting network marketing company news, and an great article on attracting customer sales during this holiday season, as well as growing your direct selling distribution channel.
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As lawmakers continue to meet this week to discuss the “fiscal cliff”—a combination of tax increases and spending cuts set for January 2013—a recent Pew Research poll revealed nearly 50 percent of voters see the “cliff” as a threat to the U.S. economy and its ability to emerge from the effects of the recession.
Recognizing that small businesses are often considered the “backbone” of the U.S. economy, countless shoppers throughout the country will visit local mom-and-pop shops to take part in the third annual Small Business Saturday on Nov. 24 in support of the spirit of entrepreneurialism. However, such events leave many direct selling executives wondering whether or not the general public perceives independent direct selling businesses as part of this small business network.
“I don’t think [direct selling businesses and small businesses] are seen in the same light,” said Alicia Storbeck, President of Initial Outfitters. “I think the majority [of direct sellers] are seen as salespeople, and that is because most people don’t see the leaders who mentor and train and build. They see the part-time hobbiest who loves what she does but doesn’t talk about it as a career like the leaders would.”
According to the U.S. Small Business Administration (SBA), there are approximately 28 million small businesses in the U.S., which translates to 1,162 small businesses for every one corporation in the country. Additionally, the SBA estimates that small businesses account for 44 percent of the U.S. payroll—and 70 percent of those businesses are owned and operated by one individual.
With the U.S. direct sales channel accounting for nearly $30 billion in retail sales generated by 15.6 million direct sellers throughout the country, the recent findings help to illustrate the impact the direct selling has in the lives of men and women looking for supplemental or full-time income with the flexibility and opportunities linked to business ownership. (Read On…)
Global Information Club and Promoter Kevin Trudeau Under Investigation… What Can We Learn From This Story?
By watching the above video we can lear several things not to do when running a successful Network Marketing Business, as an independent distributor or the executive team of the company.
1. Do not over promise and under deliver.
2. Do not draw unnecessary attention to your company by hiring company promoters who have a track record of being ethically challenged and always drawing regulatory investigations for crossing the lines of legal and illegal.
3. Do not use “funny science.” Unique science with a true proven result and documented case study is great. But to try and pitch some funny science that is nothing more than some old snake oil gimmicky pitch, will be found out and you will fail.
I am sure you will all find something else. So leave a comment below.
Blyth, Inc. Names Robert B. Goergen, Jr. President & COO
Direct Seller Sharpens Focus on Operating Strategy and Implementation
GREENWICH, Conn., Nov. 16, 2012 — /PRNewswire/ — Blyth, Inc. (NYSE: BTH), a direct to consumer company and leading designer and marketer of candles, accessories for the home, and health and wellness products sold through the direct selling and direct marketing channels, today announced that Robert B. Goergen, Jr. will assume the newly-created role of President & Chief Operating Officer. Mr. Goergen, Jr. will retain his responsibilities as President, PartyLite Worldwide.
Mr. Goergen, Jr. joined Blyth in 2000, initially overseeing Blyth’s web-oriented initiatives and strategic technology investments and, later, its acquisition strategy and implementation. He championed the initiative to expand Blyth’s direct-to-consumer presence, leading Blyth’s entry into the Catalog & Internet channel with the acquisitions of a series of general merchandise and health and wellness catalog brands. In 2004, Mr. Goergen, Jr. was named President, Catalog & Internet Group. Shortly thereafter, he assumed the additional responsibility for Blyth’s Wholesale businesses, merging it with the direct-to-consumer business in the newly-formed Multi-Channel Group. In this capacity, he supported the expansion of direct selling while overseeing the divestitures that completed Blyth’s strategic transformation to a direct-to-consumer business.
More Network Marketing Company News
Amway, Morinda Bioactives, USANA and Vemma recently won awards in the 2012 MARCOM Competition. The MARCOM Awards are administered and judged by the Association of Marketing and Communication Professionals. Awards judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. DSA congratulates these companies for their achievements.
Strategic Communications Marketing/Promotion Campaign for the Live It Up Retail Campaign (platinum)
Marketing/Promo Campaign/Special Event for the Artistry 5:01 Invitation (platinum)
Video/Film/Corporate Image for the Amway “Heroes” Video (gold)
Branding Refresh for From Bioactive Beverages to Thrive Adaptogenics (platinum)
Design (Print)/Packaging for From Bioactive Beverages to Thrive Adaptogenics (gold)
Specialty Web/Recognition Page for The Morinda Bioactives People Page (gold)
Video/Film/Informational for the World’s Greatest Bioactive Beverage (gold)
Branding Refresh for the Corporate Identity Brand Book (platinum)
Magazine/Special Edition for the 2012 USANA Influencer Magazine (platinum)
Brochure/Newspaper Supplement for the Health and Freedom Newspaper (platinum)
Brochure/Informational for the 2012 Product Information (platinum)
Design (Print)/Logo for the USANA Health Sciences Logo (gold)
Writing/Feature Article for Dean, Sherri & Matt Chionis by Teresa Elias (gold)
Writing/Product Catalog for the Fall & Winter 2012 Product Catalog (gold)
Website Element/Mobile App for the Vemma App (platinum)
E-Communications/E-Newsletter for Vemma News (platinum)
Communications/PR/Social Media Campaign for the Vemma Bod-e 12 Week Transformation Challenge (platinum)
Ads/Other for It All Starts with a Dream (platinum)
Branding Refresh for Vemma Packaging Refresh (gold)
Video/Film/Recruitment for Driving Force (gold)
Website Element/Mobile App for the Vemma Bod-e App (gold)
AdvoCare, a title sponsor for the Phoenix International Raceway’s Nov. 11 NASCAR® Sprint™ Cup Series Race, recently pursued a number of philanthropic initiatives. The company donated to the Childress Institute for Pediatric Trauma with an initial donation of $1,000, followed by an addition $100 for every lap Austin Dillon led in the race. AdvoCare also held a “Text-to-Give” campaign during which fans texted to donate $10 to the Institute. Finally, the direct selling company gave VIP packages for the race to active duty and veteran service members from the Air Force, Army and Operation Homefront staff.
Amway recently announced it will award two grand prize winners the opportunity to meet football legend Kurt Warner and play in his “Ultimate Football Experience Presented by Amway’s Nutrilite brand” celebrity flag football tournament, as part of the NUTRILITE Ultimate Football Experience Sweepstakes. The tournament will be held in Phoenix on March 8-9, 2013. The sweepstakes promotion will run from Nov. 15, 2012, through Jan. 10, 2013.
LifeVantage recently reported its first-quarter 2013 financial results. For the company’s fiscal quarter ended Sept. 30, 2012, the company reported record net revenue of $52.9 million, compared to $20.1 million for the same period in fiscal 2012, an increase of 163 percent. On a sequential quarter basis, net revenue increased 19 percent from the $44.6 million reported for the company’s 2012 fourth fiscal quarter ended June 30, 2012. The number of active independent distributors increased to approximately 54,000 as of Sept. 30, 2012, compared to approximately 22,000 active independent distributors as of Sept. 30, 2011. The number of active preferred customers increased to approximately 137,000 as of Sept. 30, 2012, compared to approximately 50,000 active preferred customers as of Sept. 30, 2011. Gross profit for the first fiscal quarter ended Sept. 30, 2012, increased to $45.1 million, compared to $17.1 million for the same period last year, delivering a gross margin of 85.2 percent, compared to 85.3 percent in the prior year period (Read Full Press Release)
In additional company news, LifeVantage recently announced that, in partnership with its network of independent distributors, it has made a donation to the Against Malaria Foundation that will contribute to improving the health and quality of life of more than 10,000 families in sub-Saharan African countries that battle malaria, through its mosquito net distribution program.
PartyLite was able to raise $84,125 for the American Cancer Society during October, which was Breast Cancer Awareness Month. The donation was raised through sales of the Strawberry Rhubarb GloLite by PartyLite® Jar Candles and other PartyLite “Pink Month” efforts.
SeneGence has also partnered with Army Pink, a “fashion brand-of-action” that supports peace worldwide, to create the Army Pink LipSense lip color. A portion of the proceeds from the sale of every tube of lip color will be donated to selected non-profits with peace-driven missions. A portion of the initial proceeds will be donated to the American Red Cross to provide disaster relief to Hurricane Sandy Victims.