The Board of Directors of the Direct Selling Association this week approved the membership applications of four direct selling companies:
- AVA GRAY direct (Clothing/Shoes)
- Beautycounter (Cosmetics, Skincare)
- Jewel Kade (Jewelry)
- North American Power (Utilities)
Each of these companies completed the minimum one-year pending period required for full membership in the association. During this time, each company’s marketing and business plan were reviewed to ensure compliance with all provisions of DSA’s Code of Ethics.
DSA’s Code of Ethics gives the direct selling industry one of the strongest self-regulatory codes in business today. All member companies are not only required to comply with the Code to be admitted to the association, but must also continue to uphold and promote the Code as a condition of continuing membership in the association. DSA’s Code is enforced by an independent code administrator who investigates and prescribes remedies in response to sales force and consumer complaints against member companies.
“The members of the Direct Selling Association pride themselves in their commitment to the highest standards in business ethics,” said DSA President Joe Mariano. “By applying for membership in the association and going through a rigorous approval process, these companies are demonstrating that they take their ethical obligations to their field sales force and to the ultimate customer seriously and are willing to make a public pledge to that effect.”