Over the last couple of years GenY aka Millennial Generation has become a focus point for the continued growth of the direct selling aka network marketing aka MLM industry. Now I see Wallstreet and main stream media asking if specific companies are manipulating this generation.
- 64% of them say it’s a priority for them to make the world a better place.
- 72% would like to be their own boss. But if they do have to work for a boss, 79% of them would want that boss to serve more as a coach or mentor.
- 88% prefer a collaborative work-culture rather than a competitive one.
- 74% want flexible work schedules.
- And 88% want “work-life integration,” which isn’t the same as work-life balance, since work and life now blend together inextricably.
Millennials don’t seem as interested in money and bling as they let on. It seems they are far more interested finding a purpose-inspired leader who will mentor and lead them in a mission focused movement. They are more team focused than past generations, and love to run in tribes! And, when a tribe of Millennials feels like they have been betrayed and manipulated, they will turn their energy directly towards stamping out whoever and whatever caused them such betrayal. They will take to social media and share with the world every little critical detail about what happened to them. They don’t do this out of personal malice, as much as they don’t want to see others harmed by the same betrayal. To them, it’s a responsibility and obligation to spread the news. So in closing, I don’t feel the media and Wallstreet are correct in portraying network marketing as a manipulative force out to harm Gen Y entrepreneurs. I have personally witnessed far more mentoring, than anything that is close to manipulation. But as a warning for the minority who might think they can manipulate these kids for their own personal agenda… Be careful, this idea doesn’t backfire on you.