With Wal-Mart announcing their new private labeled wireless service powered by T-Mobile, I was wondered if any true MLM Wireless Company would be able to compete, because it seemed most if not all of the wireless focused companies were going after the same demographic group.
Well, it seems Zoom has decided to focus on a different niche with the launch of their propitiatory VoIP Network, and their new Wireless VoIP Application available on the HTC Hero.
This seems to place Zoom in a category shared by the likes of LightYear Network Solutions, ACN (American Communication Network, and even the new Freedom Communication. Companies focused on providing telecommunication services of all kinds to both individuals and businesses.
And, as I look over the marketing collateral being used by Zoom it seems they are moving even more into their own special niche, with the offering of both land based and wireless VoIP services. My goal is to try out their land based VoIP next and see how it works.
From all I have seen and the numerous conversations I have had with Zoom Founder George Burton and Zoom Chief Counsel Matthew Foreman, it is easy to see they are focused on providing solid leadership with the team they are attracting inside the home office, and with the field leadership structure they have deployed.
At the end of the day the success of failure of any company rises and falls on their leadership, both inside the corporate office and in the field. If Zoom continues to grow their field leadership, and the company continues to hit their promises on services, equipment and customer satisfaction then they should be able to grow into a multi-million dollar direct sales wireless company.
Here are copies of the new Zoom Marketing brochures, which they brought out at their launch in Vegas.