World of Direct Selling News: Choosing the Right Direct Selling Consultant

Direct selling companies need the support of a consultant at various stages and for various reasons. Maybe needless to say, the right or wrong consultant can make all the difference. Unfortunately, there are so many people out there representing themselves as ‘experts’ or ‘gurus’, that are in reality, neither.

But how can one find the right consultant, then?

Where to Look For

Your Network

Word of mouth is a strong ally here. Ask the people who had utilized consulting services and those who you think might know the best consultants through their connections.

Web Site / Blog / Media Reflections
Just like you start shopping for anything you are not very familiar with, just “Google”! Use the relevant keywords and see who will appear either through their own web sites, blogs or through their appearances in the media.

Direct Selling Association
Most probably you have one in that country. Consult it… If that association accepts (not all does, just so you know) supplier members, the consultant you are looking for will most likely be there. If there is no supplier membership category, then approach that association’s president or director and ask for assistance.

What to Look For

Once you have put together the candidates, invite them for interviews. This should not necessarily be face-to-face. Programs like Skype or GoToMeeting are great facilitators. During this time, try to probe the consultant’s competence. Your focus should be on the consultant’s expertise and knowledge in the area that you need assistance, and on getting a general feeling of the fee structure. In the meanwhile, check for the chemistry between you, your colleagues and the consultant. Ask yourself and your teammates if you can visualize the consultant as your partner. Watch also for the consultant’s manners to see if s/he looks, acts and speaks professionally.

What to Assess

Ask for a written proposal. The proposal should clearly state what the consultant aims to deliver, the length of time involved, and at its cost to you. The presentation of the proposal is just as important as its content. It is just another sign of the level of professionalism. Some consultants have difficulties in supplying references due to their clients’ confidentiality requirements. Try at least to get a clear idea of what the consultant achieved in the past.

Every business at a certain point in its life cycle, requires an outside expert opinion and/or a fresh look from outside.

Do your best to hire a consultant who you will hate to see leave, and who you will want to re-hire at the next appropriate project.

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Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals