This has been a remarkable week as the Direct Selling Industry through the Network Marketing community once again rises to the needs of others and donates millions to those who have been hit hard this year economically, spiritually, physically and in their relationships. Plus we saw some other fantastic things going on in the MLM World.
As consumers spent an estimated $1.5 billion on Cyber Monday purchases earlier this week, U.S. Immigration and Customs Enforcement (ICE) cracked down on more than 130 websites selling counterfeit goods at the height of the holiday shopping season.
According to a recent report by Network World, in addition to domain name seizures, officials targeted PayPal accounts used by those websites responsible for infringement. Despite such actions taken by ICE and similar regulatory bodies, the International Chamber of Commerce estimates that, by 2015, piracy and counterfeiting worldwide will cost the U.S. $17 trillion and put 2.5 million jobs at risk.
While Internet merchants—most notably eBay, Amazon and online auction blocks—pose challenges for a wide variety of industries including direct sellers, such platforms threaten to undermine the high standards of both ethics and quality that define the sales channel.
“The direct selling industry prides itself in offering premium products and services with a personal sales and customer service element that is a big part of the business model,” said Jim Bramble, Chief Legal Officer and General Counsel for USANA. “Online merchants allow direct sales products to be sold through their merchant and auction sites, usually at much lower prices than individual direct sellers and their companies can sell these same products. Undercutting prices this way definitely makes it difficult for direct sellers to compete and earn a living selling their products.”
Although direct selling in the U.S. continues to thrive despite any impact felt by online merchants—sales in 2011 reached nearly $30 billion, representing a 4.6 percent increase year-over-year from 2010—such Internet platforms impact recruitment efforts, as well as sales. (Read On…)
DSA helped kick off the 19th Annual TODAY Show Holiday Toy and Gift Drive on Nov. 19, 2012, by presenting the direct selling industry’s donation live in Rockefeller Plaza.
Twenty-one direct selling companies donated a total of more than $17 million in products and cash to the Toy Drive. Of the participating companies, at least 10 will be featured in their own spots on the TODAY Show during the holiday season. In its nine years of participation, DSA member companies have donated more than $100 million in products, services and cash to the Toy Drive.
Participating companies donated items from books, stuffed animals and fashion accessories to clothing and toiletries for children and families across the country.
“The TODAY Show Holiday Gift Drive is just one example each year of how direct selling serves as a force for good in our communities, across the country and throughout the world,” said DSA Chief Marketing Officer Amy Robinson. “Every day, direct sellers help others achieve their goals through the products and opportunities they offer, but their involvement in charitable and philanthropic activities reinforces the positive impact direct selling has on millions of lives each year.”
The TODAY Show Toy Drive is a project of the Today Show Charitable Foundation, Inc., a 501(c)3 non-profit organization. Donations are matched with the needs of more than 200 organizations with which the Today Show Charitable Foundation works. As part of this year’s Toy Drive, DSA member companies will send items to dozens of organizations in states from California to New York.
The following direct selling companies donated products to this year’s Toy Drive… Read On
Network Marketing Professionals In the News
Robert Goergen, Jr., has been appointed President & Chief Operating Officer ofBlyth, parent company of PartyLite and non-member Visalus. He will also retain his responsibilities as President, PartyLite.
Petra Gramel, currently Marketing Director of PartyLite Austria, has been promoted to Vice President Marketing Europe. Additionally, Madeleine von Arx, currently Director of Marketing Europe, has been appointed General Manager PartyLite Switzerland.
Patricia Perez-Ayala has been appointed Senior Vice President, Chief Marketing Officer, and Global Brand & Category President of Avon.
Network Marketing Companies In The News
Amway has donated the use of one of its facilities to the Santa Claus Girls, a gift-giving charity for needy children. The organization needed a space to coordinate its annual effort and Amway provided them with its 710,000-square-foot building in Grand Rapids, Mich., that is currently empty and awaiting renovation.
In additional company news, Amway is using its Facebook page to host the Miss America Scholarship Sweepstakes. The contest invites young adults between the ages of 18 and 25 to explain how, as a leader, they inspire others around them. The individual with the most public votes through Dec. 31, 2012, will win $10,000 in scholarship funding. The company is a sponsor of the Miss America Organization and its ARTISTRY beauty brand is the official skincare and cosmetics provider for Miss America.
This past November Avon Mexico received an award from the Workplace Wellness Council of Mexico in recognition of Avon’s 20 years helping women live healthier lives. The Workplace Wellness Council of Mexico has more than 100 business members and Avon is the first to be recognized at this level. Two representatives from Avon accepted the award: Nelly Arellano, Senior Talent Manager North LA, and Gaby Gatica, Corporate Social Responsibility Manager. Each was invited to give a best practices overview of the company’s efforts to provide a healthy workplace to their Avon teams throughout Mexico.
JAFRA has partnered with the nonprofit Beauty Bus Foundation to distribute makeup, skincare lotions and other beauty products to the chronically ill this holiday season. Independent consultants and JAFRA employees have contributed to the cause by assembling the gifts that will be delivered around Ventura and Los Angeles, Calif., counties.
Stream Energy is now serving energy customers in the New York State Electric and Gas and Rochester Gas and Electric service areas of New York.
Team National is holding a toy drive for the Boys & Girls Clubs in Florida’s Broward County. Company President Angela Chrysler and Executive Vice President Phil Chrysler will take part in a special presentation to deliver the toys to the children on Dec. 8, 2012.
Thirty-One Gifts has partnered with Operation Homefront for a Buy-One-Give-One donation. For every Medium Utility Tote sold between Nov. 12 and Nov. 26, 2012, Thirty-One donated one Thermal Tote to Operation Homefront. As part of a separate donation, the company also contributed $3,100 to the American Red Cross and made a retail product donation of more than $200,000 to benefit Hurricane Sandy relief efforts. All three donations were accomplished through the company’s philanthropic initiative, Thirty-One Gives.
Ocean Avenue Adopts Local School This Holiday Season
The holiday season always provides some extra opportunities to serve and help other people. At Ocean Avenue we are collecting new or gently used toys for kids, as well as gifts for teenagers and adults to donate to a local elementary school.
Kids from this elementary school will have the opportunity to earn “Play Money” by being kind, staying on task and doing their homework. With the “Play Mon
Email Kassidy@oceanavenue.com for more information on how you can help.