Mallen brings his enthusiasm for excellence to further Vi’s global mission and culture and engage on a new level with Vi Promoters in the field!
Los Angeles, CA – January 25, 2016 – ViSalus, a global nutrition and healthy lifestyle company, announced today that its Co-Founder, Blake Mallen, has been promoted to President of the company, effective immediately. In his new role, Mallen will continue to oversee all sales and marketing functions globally, and expand his management responsibilities to include implementing initiatives to further develop the company’s North American and European territories and drive business growth. (Read The Full Press Release Here!)
Los Angeles, CA – January 2016 – Built on a decade of science and a heritage of over 3 million health transformations, ViSalus launched into 2016 by debuting its first premium superfood product, Vi-Shape® Superfood Shake. This vegan, kosher, lactose-free* and gluten-free Vi-Shape Superfood Shake formula combines hand-selected superfood ingredients for densely-packed nutrition and superior health benefits. This complete meal replacement is packed with 17g of plant-based proteins enhanced with probiotics, prebiotics, digestive enzymes, all 9 essential amino acids, 25 vitamins and minerals, omegas, and an excellent source of fiber.
With nearly nine in 10 Americans interested in learning more about foods that have health benefits beyond basic nutrition1, ViSalus developed its first plant-based protein shake that is non-GMO, with no artificial colors, flavors, sweeteners, preservatives, trans fats, cholesterol, wheat, or soy – Perfect not just for those with personal diet preferences, but for anyone seeking the best in total body nutrition. (Read The Full Press Release Here!)
Los Angeles, CA – January 27, 2016 – Energized by its commitment to provide the world with healthy on-the-go food and drink options, ViSalus announced the international distribution of NEON Energy Drink® at its EU Leadership Launch in London on January 16th. NEON Energy Drink will now be available in all 12 Vi European countries – U.K., Ireland, France, Germany, Austria, Italy, the Netherlands, Spain, Sweden, Finland, Poland and Hungary.
Following its successful North American launch last year, Vi has already surpassed more than $5 million in sales of NEON Energy Drink throughout North America, making this product another successful component of the company’s ever-expanding portfolio. Advancing into the European market marks the next strategic phase in Vi’s dedication to entering the fast-growing global energy drink industry, which has increased 620%, from $3.8 billion in 1999, to $27.5 billion in 20131. Additionally, 70% of global energy drink sales are outside the U.S.2 (Read The Full Press Release Here)