Three MLM Trends which are key to your future wealth and success in Network Marketing business today and in 2010.
In this months copy of Direct Selling News, John shares from his 40 years in the Direct Selling – MLM arena on three MLM trends he has been watching.
1. Social Media:“Social media is changing the way we communicate.” John has hit on something Seth Godin shared in his book Tribes. If you want to jump start your MLM business today, then go grab a copy of Tribes and read John Fleming’s article.
2. Women Will Continue To Dominate: Women have dominated, and John sees this trend continuing. The most current numbers show
87.9% of the distributors in MLM are female. So if John is right, then the men in MLM need to learn how to EMPOWER the females on their teams, because women are not drawn to the same style of motivation as men. Dondi Scumaci has written a great book titled “Ready Set Grow” which will help both men and women. She has also written a great book which focuses on helping women fully accept they are “Designed For Success.”
This trend may be why we see such a high rate of part-time income earners in MLM. It has nothing to do with the 95% failure myth, so many love to quote. Now before you start writing comments on my statement read my article titled “Are Women Marketers Really Gold Digging Money Hungry Divas.”
3. The Changing Color of America: In the last 12 months we have seen older companies close their doors, merge with other companies and leave the MLM arena. In all cases they were slow to change to the grow trends facing them. Here is something to think about. Leaders like Miriam Muley are sharing statistics which state within the next decade moms of color (Hispanic, African-American and Asian) will make up 50% of all moms with purchasing power. By the way today they control $600 million dollars, by then it will reach over $1 trillion. If you are not attracting, empowering, and in some cases shutting up and listening to the women on your team, then you may not be around in 10 years.
Now, when I first read John’s editorial, I thought “this doesn’t really apply to the new MLM companies, who are not focused on volume/retail selling. This is more for the party plan companies. I was totally wrong. John went on to state “the lines between direct selling and MLM are blurring.” And when I went and pulled the DSA numbers I saw he was correct.
So, let’s go jump start our MLM businesses by focusing on what we keep the momentum groing through 2010 and beyond.
Living An Epic Adventure,