This week’s guest author is Roseann “Ro” Shales, Vice President of Sales, JIC Nation, a 3-year old e-commerce party plan company. Ro built a $12M organization with Tupperware then moved into corporate management with Weekenders USA, PartyLite, and JAFRA Cosmetics. She was an Executive Consultant, Party Plan Expert, with The Sheffield Group and is the author of “RECRUIT! Connecting with People to Change Your Business and Your Life.”
Guest Post by Roseann “Ro” Shales
Could ‘Facebook Live’ Change The Game?
The participants at the U.S. Direct Selling Association’s Business & Policy Conference a few weeks ago listened to an important speech.
The speech was given by the Federal Trade Commission’s Chairwoman Edith Ramirez. It was dedicated to the FTC vs Herbalife Settlement and more importantly, how the Commission would take it from there.
Highlights From What Edith Ramirez Said
Natura is a Brazilian cosmetics direct seller that was established in 1969. It is definitely not a newcomer. However, mostly because its operations were focused only in Brazil for many years, it is not as known as the world’s other larger direct selling companies.
However, it is the 8th largest player in the global industry as of 2015 year-end. Last year, Natura’s total sales was more than USD 2.4 billion. To compare, Natura’s sales volume is higher than companies’ like Tupperware, Nu Skin, Oriflame, Jeunesse or USANA that are familiar names to many.
This week’s author Jeffrey A. Babener is the principal attorney in the law firm of Babener & Associates.
For more than 25 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the Direct Selling Association. He has served as legal advisor to various NYSE direct selling companies, including Avon, Herbalife, USANA, and Nu Skin. Jeff has lectured and published extensively on direct selling. He is a graduate of the University of Southern California Law School. Jeff is an active member of the State Bars of California and Oregon.
Guest Post by Jeff Babener
There are not so many direct selling companies that start their journeys as big businesses from day one. Almost all are small and medium-sized enterprises (SMEs). In fact, many of them start as family-owned businesses. And they come with their limited resources and their own weaknesses, as well.
Here are several of the areas where those start-ups in the direct selling industry fail:
Few weeks ago the WFDSA (World Federation of Direct Selling Associations) announced 2015 figures it had gathered from local organizations. Before that, we had Direct Selling News magazine’s company-specific sales volumes.
Both reports contain interesting statistics, especially from a comparative point of view. Let’s take a look at these numbers.
Regions and Countries
Angela Cretu graduated from the university in Bucharest, Romania in 1997 and from the London Business School in 2007. In November 1998, she began her career at Avon Romania as Sales Manager. In 2007, Angela became Avon’s Vice President South East Europe & Romania, leading a group of 10 countries. She, then moved to Avon headquarters in New York, as the Global Vice President of Business Model Innovation. She is currently Avon’s Group Vice President Africa & Middle East and GM for Turkey.
It has been more than two years now since we had a Q&A with you following your appointment to Turkey. What were the major challenges in your two years at Avon Turkey and in Turkey, in general?
Our focus was to understand the dynamic in the market and to engage all necessary resources to strengthen Avon’s position as iconic beauty brand and women empowering movement in Turkey. The main challenge was to drive the transformation in a macro environment that became pretty volatile last year but with our solid experience in this area and staying true to our vision we went through it successfully.