Three Resources To Help Increase Your Bottom Line

Richard Brooke Launches Direct Selling Company Legal Defense Fund

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We have uncovered three great resources to help any entrepreneur, especially a network marketing independent professional! So much is spoken or written on how much you can make in direct sales, and very little mentioned about increasing your net worth! These resources will help you increase your net worth.

Also, the DS Edge Conference is right around the corner. It’s February 4th & 5th, 2016 in Newport Beach, California.

2012_rb_02And last but not least, Richard Brooke, founder of Life Matters, and long-time ethics committee member of the DSA (Direct Selling Association) has launched a direct selling legal defense fund. The first recipient is Vemma Nutritional Company.

Here are a few points of interest Richard shared on the site, which I think are worth pondering.

VemmaHere are some mistakes that Vemma made which the FTC convinced a judge were worthy of an ex parte action
no due process, no notice, just seize and shut down the company.

Vemma had zero distributor enrollment fees, so most “customers” were also “affiliates” depending on the box they checked. The FTC and judge ruled them, as a result, NOT CUSTOMERS.
Vemma traded ethics and public reputation for immediate sales growth in a segment of the sales force edifying obnoxious behavior.
Vemma allowed distributor videos suggesting significant success by recruiting without appropriate disclaimers.

“And here are the results of the government’s actions.”

* Vemma was entirely shut down worldwide for almost a month while the receiver went about dismantling the company. The receiver repatriated international company bank accounts.

* By the time BK resumed partial control of the company, Wells Fargo had withdrawn his merchant account, placed his name and company name on a watch list (black list), making it impossible to obtain a domestic merchant account, and his sales leaders had cut deals to move to competitive companies.

* The court required Vemma to change its compensation plan to one whereby a sales leader could not be paid on their team sales unless Vemma could prove that 51% of that team’s sales came from customers with the title customer. Affiliate personal purchases cannot qualify them for bonuses, only personally sponsored customer and distributor purchases. That compensation plan is still not effectively programmed and functional as of me writing this almost four months after this event.

* Legal fees have already reached $1.4 million and are expected to reach $3+ million before the case is final.

* Vemma has to get court approval for any compensation, incentive, and/or marketing campaigns it wants to initiate.

You can learn more by visiting Vemma Defense Fund

Does The Receiver Report Support The FTC Claim VEMMA Is A Pyramid?

'Unfair And Deceptive': The FTC's Prosecution Policy On Multi-Level Marketing

Angle Of Justice

The receiver appointed and approved by the court hearing the FTC case against Vemma for running a pyramid scheme, Robb Evans, has released his initial findings. To review the original articles you can click here: Part 1: FTC Claims VEMMA Illegal Pyramid, Part 2: What Does The DSA Have To Say About The FTC Claim VEMMA Is A Pyramid?, Part 3: What Can We Learn From The FTC TRO Application Against VEMMA?.

Before I get into the receiver’s report, I want to share a link to an article written by Robert FitzPatrick. FitPatrick is one of the most outspoken critics of network marketing/MLM and one of the most quoted anti-pyramid experts by the FTC.

He wrote an article over at Seeking Alpha titled – ‘Unfair And Deceptive’: The FTC’s Prosecution On Multi-Level Marketing. 

What Can We Learn Of The FTC Motives By The Vemma TRO Applicaiton

Certification & Declaration Of FTC Counsel Angeleque P. Linvelle In Support Of Ex Parte Application For TRO & Motion To Seal

Last week I wrote an article about the FTC filing a complaint against BK Boreyko (Vemma Founder) for running a pyramid scheme called Vemma Nutritional. I titled the article “When Does Aggressive Sales Team Recruitment In MLM Become Enticement Into An Illegal Pyramid Scheme?”

After reading all the court documents, I have decided to continue to the series to see what can be learned from each court document filed by the attorneys for the FTC.

When the News came out the Vemma had been temporarily shut down by the Federal Trade Commission, it was a shock to the whole network marketing community.

In this editorial, I want to look at the TRO Application filed by Angeleque P. Linville, the leading attorney for the FTC office out of Dallas. Ms. Linville is without a doubt a very competent legal counsel, from reviewing her background.

But, when it comes to her TRO application, I respectfully disagree with her on several points, and truly take offense o the fact that in several areas she calls “Vemma a pyramid”, rather than an “alleged pyramid.” This may seem trivial to some, except that when anyone has already made up their mind in an argument, then it becomes hard for them to separate facts from their perceived reality. (Click Here To Read The Full Editorial)

Vemma News: Vemma Honored as a Five-Time Stevie Award Winner in 2013 American Business Awards

Awards were presented in the first of two ABA awards events on June 17 in Chicago


Scottsdale, Arizona – June 18, 2013 – Vemma was presented with a Silver and four Bronze Stevie® Awards in multiple categories in The 11th Annual American Business Awards in Chicago last night.

More than 3,200 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. Vemma Founder and CEO, BK Boreyko was presented with a Silver Stevie Award for Executive of the Year – Health Products & Services, while the Verve Bold product launch, Vemma Revolution Convention, VemmaAchieve film series and This is Vemma! Welcome to the Revolution video all garnered Bronze Stevie Awards in categories ranging from events and marketing campaigns to video production.

The American Business Awards is the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. This year’s competition recognized several leading companies including American Express OPEN, Proctor & Gamble, the NFL, Dominos Pizza, Sony, Samsung, Heineken, NASCAR and others. Executive of the Year is recognized across several industries. Previous Executive of the Year winners include the late Steve Jobs, CEO of Apple, Inc. (2010); Alan Mulally, President and CEO of Ford Motor Company (2011); and Kent Muhtar, CEO of Coca-Cola (2012).

Nicknamed the Stevies for the Greek word for “crowned,” the trophies were presented to honorees during a gala banquet on Monday, June 17 at the Fairmont Chicago Millennium Park Hotel. More than 500 nominees and their guests attended. The presentations will be broadcast by the Business TalkRadio Network on Wednesday and Thursday nights.

The 2013 American Business Awards will be presented at two awards events: Monday’s banquet in Chicago, and at the new products & tech awards event on Monday, September 16 in San Francisco. Vemma is a Finalist in two awards categories for the September awards – Verve Bold for best new product and the Vemma Revolution Convention App for event-related mobile apps.

Vemma EVP of Marketing and Brand Development, Mark Patterson attended the awards gala in Chicago and commented, “It is a huge honor to receive five awards in this prestigious competition and to have been honored alongside major U.S. brands. I congratulate BK and the entire Vemma Branding and Events teams for their outstanding efforts on these winning projects.”

Stevie Award winners were selected by more than 320 executives nationwide who participated in the judging process this year. “This year’s American Business Awards was outsized in every way,” said Michael Gallagher, Stevie Awards founder and president. “More entries and more judges than ever before, and I’d have to say the most impressive collection of nominations we’ve ever received. We congratulate all of this year’s Stevie winners for their outstanding work.

Details about The American Business Awards and the lists of Stevie Award winners who were announced on June 17 are available at

About Vemma

Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every week, thousands of people join the company’s mission to make a positive difference in the lives of others through the sharing of the clinically studied Vemma formula. The Vemma brands, including Verve — a healthy energy drink — coupled with the company’s rewarding business opportunity, help people to live a better quality of life, both physically and financially. Vemma is headquartered in Scottsdale, Arizona, and distributes its products through a global network of independent Brand Partners. For more information, please visit

Breaking VEMMA News: Vemma Business App 3.0 Has Launched!

Over the last 24 months two major developments have developed inside of fastest growing network marketing companies in the profession… They have all moved away from antiquated old school email autoresponders and long drawn out sales funnels, and are using Social Media to grow their brands, and they have all tapped into the ever growing Mobile Connected GenY aka Millennials through mobile app technology.

Vemma maintains its status as the industry leader in mobile technology by debuting Vemma 3.0 at the Vemma Revolution Convention held last weekend in Las Vegas. Vemma Brand Partners can download the new, updated app now in the iTunes App Store. The updated Android version will be available on Google Play in May.

With Vemma 3.0, Brand Partners can manage their thriving business right from their smartphone with features that allow them to:

  • Enroll prospects on the spot
  • Send text message invites with short video clips to prospects
  • Get instant updates on which prospects have watched videos, requested samples, enrolled or placed an order
  • Track weekly and monthly business stats
  • Check rank progress and goals
  • View a countdown to the cycle and/or rank advancement period
  • Visually browse and search their network
  • Track incentive program qualifications
  • Engage new enrollees, rank advancers and cancellations
  • Keep track of social shares, even when their post is shared by someone else

Direct Selling Edge

The award-winning Vemma business app currently has over 67,000 users, with 500 new downloads each day, and has been used to send over 328,000 text messages, resulting in over 142,000 video views and 30,000 mobile sign-ups.

Every day, tens of thousands of Brand Partners use their smartphones to monitor their business, check their stats and invite new people. Vemma 3.0 offers features to Brand Partners that have never been offered before in the direct-selling space, including the social sharing feature that allows Brand Partners to post or tweet a special message with a free sample offer.

Since a fulfillment center handles everything, the social share sampling program is turnkey for the Brand Partner. In addition, push notifications keep the Brand Partner informed of the sample’s journey to their prospect, and that name is added to the Brand Partner’s Hotlist for follow-up. If the post or tweet is shared, the Brand Partner’s ID info remains attached, potentially giving them new frontiers of prospects.

The app has been refreshed with a completely new user interface, including a slide menu and several new features and abilities that allow Brand Partners to be more productive and reach their goals sooner. Users can now update their profile photo right from their phone, catch up on Vemma news, contact support, as well as view expanded data such as pending volume and free product history. They can even order products right from their smartphone. In addition, the app makes it easy for Brand Partners to create and manage events to help grow their business. Brand Partners can create and record a video invitation and send that invite to their downline and prospects via text. The update also allows Brand Partners to find local events and even get driving directions to their destination.

Download the new updated app now in the iTunes App Store!

Breaking VEMMA News: New Milestone $14 Million In Product Sales January 2013

BK Boreyko just shot me a short email to share the exciting VEMMA news… Up $2 million in sales in January to $14 million! Now this is the cool thing about this! VEMMA sales were up in December 2012, a month when many direct sellers take time off to chill. Not at VEMMA, the Brand Partners just kept cranking! Boreyko states something in the video below I just love… “Thank you Brand Partners!” I love it when a company founder shares the love with their field force!!!

In May of 2010, I first reported “VEMMA has come out of the 2008-09 direct selling recession like a storm. At that time they were just breaking $72 million annually. In 2012 they broke into the top-tier of direct selling companies, pushing past the $100 million mark in annual sales. Now in 2013 at the rate they are going, they could very well break $200 million.

As I have followed the VEMMA Vision lead by BK, Karen, and Lauren Boreyko I have seen two common denominators which I believe are attributed to the continue success of VEMMA team. Click the pictures below to read more about these visionary leaders.

BK_BoreykoKaren BoreykoLauren Boreyko

First is the continued focus on making sue the Brand Partners fully relize they are loved, and apprciated.

Second and just as important is the fact, VEMMA never strays from it’s core values!

Now, I am sure there are many other factors, but over the years, the VEMMA message “WHY” has never changed! The products may come and go, but the single-formula focus is the same, and the mission of enhancing people’s lives has always stayed the same!

I truly believe the values Ben and Dottie Boreyko instilled in BK, Karen and Lauren years ago are alive and well today and is the underlying bedrock of the VEMMA success!

Boreyko, also shared with me the following VEMMA numbers…

  • 23K+ customers and Brand Partners signed up in January 2013.
  • Over 1.1 million mins viewed on in 30 days.
  • Over 1 mil visitors to in January 2013

And I do not want to forget to mention the VERVE BOLD has now launched, and the team is almost through the first run of the product!!!

VEMMA News: Verve Made a Splash At Sundance And Will Be Featured On Entertainment Tonight’s Sundance Special

Vemma is pleased to announce Verve (the company’s healthy energy drink) made it’s debut at the 2013 Sundance Film Festival and will be featured on Entertainment Tonight.


As a sponsor of the Project Green Music Lounge, Verve not only helped support the nonprofit’s mission to protect green space for future generations and fund Back-to-Basics Summer Camps for under-served children, but it also energized Sundance attendees, from A-list celebrities such as Nicole Kidman, Matthew McConaughey, Naomi Watts, Alicia Keys, Jennifer Hudson, Kristen Bell, Jane Lynch and others, who received Verve and Verve Zero Sugar in celebrity swag bags.

For complete details, photos and video, view the press release at:

Please feel free to contact me with any questions.

Lynn McGovern
Public and Community Relations
Office: 480.927.8673
Mobile: 480.289.0398

8322 East Hartford Drive
Scottsdale, AZ 85255