Social Media News: Pinterest Users Show Proclivity for Travel Content

pinterest-1345141049_600

I reported on this last week over at Home Business Radio Network. What makes this new report so important is the fact, many networkers are building companies in the top ten niches Pinterest viewers are looking for.

Pinterest

If you put up pictures of the company you represent, tag them back to your blog, replicated site or social profile, you will create a new sales funnel that runs 24/7.

Free Member Download: Pinterest 101

More than one in six visitors to travel sites are also Pinterest users

Because of its visually oriented interface, Pinterest has been touted as having more promise for travel marketers than other emerging social media sites (and even some of the established ones). Another reason travel marketers have their eye on Pinterest—besides its massive growth rate—stems from an assumption not unique to travel: The site’s users are much more likely to be in shopping mode than other social network users.

It turns out there’s some truth to that belief. comScore’s “State of the US Online Retail Economy in Q2 2012” analyzed the top 20 site categories with a high concentration of Pinterest users. For travel marketers looking to reap decent ROI from their social efforts, the study showed Pinterest users have a high interest in travel content related specifically to transactions. Coming in at eighth on the list, 18.6% of visitors to travel sites with transaction-centered content were also on Pinterest. It appears, at least when it comes to travel, that Pinterest users do have a buyer’s mentality.

Free Member Download: Effective Marketing Strategies For Pinterest

 

 

In addition, travel sites for hotels and resorts just made the list, at the 19th spot; about one-sixth of visitors to those sites also belong to Pinterest, and the sites are trailing the leaders by a slim margin.

Something that should catch the eyes of all travel marketers is that Pinterest users come in all varieties. The social network shows promising penetration across demographics of age, household income and education level.

 

 

The only demographic split that remains is male/female. While nearly one in five female US internet users are on Pinterest, only one in 20 male internet users visit the site.
Source: eMarketer

Troy Dooly Releases Social Marketing Directory Version 2.0

I am excited about this updated release of the Social Marketing Directory Version 2.0. We have gone through and updated the top social media sites, and added massive amount of new resources.

The cost of the Social Marketing Directory is only $17.37, and well worth the investment.

Here is just a small example of what you will receive.

  • The All New Social Marketing Directory Version 2.0
  • A Copy Of Web 2.0 For Newbies
  • A Free DVD Offer
  • An Opportunity To Be Mentored By One Of The World’s Top Internet Marketers
  • Six Social Networking Training Videos
  • A Copy Of Think & Grow Rich
  • Our ALL New Social Book Marketing Software
  • Much, Much More…

Get your copy of the Social Marketing Diretory and all Your Bonuses Right Here!

Never Give Up,

Troy Dooly