RippLn Perspective: CEO Brian Underwood Addresses Some Concerns, But I Have A Few Words First

The last few months I have watched RippLn from a distance. Then a couple of months ago, was asked to come in and consult with Brian Underwood and his team personally. And I have to say it is refreshing when clients are open and share the good, bad and ugly. Now without a doubt, we can all agree that RippLn has not… YET delivered on all they have proposed. But one thing they have done is make the correct changes along the way to take what could have been a fast rising pyramid scheme and turn it into what may become a category creator. Now don’t get me wrong, we are a long way away from what the critics and supporters call success.

Over the last few weeks as the first RippLn app was released (Photo Guessaroo), which started commissions to flow through the Ripple.  However, because the original RippLn comp plan was changed, many who were expecting unrealistic income were truly disappointed and in some cases down right pissed off.


I know it’s tough when you join a company and expect huge returns right off the bat. Especially when the whole premise of the company is to brings the social graph to the average person, instead of allowing the money to flow to the big social media sites. But heck, this doesn’t happen overnight. Yes, I fully understand it has been in the works for years. First as AppCraze and now RippLn, but without a doubt things are moving forward.

For some it’s not moving fast enough, and for those I do feel your frustration. But think about it for a second… If the company had launched with the wrong comp plan or prematurely, then you would still be pissed off. Yes you might have made hundreds of thousands of dollars or even millions, but if the regulators shut it down, then you would be fighting clawbacks. Or if RippLn had launched and the servers had melted then you would still be pissed off. So take some time and figure out if you are really right for RippLn, or like some you need to cut bait and find a new company to promote.

I’m not sure if RippLn will get everything rocking, but I do know if they don’t it will not be for a lack of trying!

Personally, I think it is good that it’s taking a while to get the wind in the RippLn Sails. It’s allowing them to weed out the people who should not be there. As a matter of fact I read a blog this week, where a guy had joined iZigg because he heard AppCraze was going to launch. Which I found interesting since, AppCraze was not even in Alpha testing at the time. So if this guy joined iZigg for the wrong reasons, then you can bet others joined RippLn for the wrong reasons.

And in seeing the early names of well-known ponzi and pyramid players, who were only there because they thought it was going to be a NO WORK game, and instead it takes effort, most of those have left. Now the second round of people who truly are great folks, but are not cutout as early adaptors, are leaving to find a business they can believe in, we should see RippLn left with people who have both the incomes and the time to be the pioneers of the company.

One item I do want to warn folks on who might leave RippLn for whatever reason. If you are not happy that is fully understandable. But to leave and then post information that goes against the P&Ps you signed, or worse yet, are illegal, that is not smart.

It is America so you are intitled to say what you want. But when you post info from your back office or payment processor, that can cause you personal issues. And the full truth should always be presented to the public. SO when we only show part of the truth, it can cause issues.

Emotions run high when humans are disappointed in what they thought was going to be a home run. I don’t fault anyone for yelling at the top of their voices their disappointment. But what I can’t stand is when I have emails and text messages that show a whole different side of the person. Blackmail in any form is still a crime in all 50 states.

By the way for you who might wonder “what happened to iZigg? Is it still around? Yes! I was with some business owners who are using iZigg, and since the company realigned their focus to a B2B model, from the C2C and C2B they are starting to see growth once again. Let’s face it some businesses are not suited for Network Marketing. More to come on that in the next week or so.

Without a doubt, RippLn has a ways to go, but in listening to Brian Underwood’s latest message, I think they will get there. They have a solid team willing to invest in the infrastructure of the company, and a few leaders in the field who can afford to help them work through the rough spots.

Brian and I were together last month in Atlanta and we brainstormed on some situations he was facing, and then again this month we have brainstormed on some things. So when he had to let some folks go, he called and ask what I thought it was a good time to release the above video. I said let it rip and share with folks what’s up! I believe you never sit back and let others dictate the story. If you do that, then they will spin history as they see fit.

So before Brian drove down to invest some time with his MLM Attorney Kevin Thompson and myself in Nashville last week, he shot the video I attached to the back of mine. And I have to say he nailed getting out the info. And sure enough as predicted, we already have seen folks taking credit for WHY Brian shot he video. Had they been with us last month, then I could see how they were involved.

In closing, as in my opening, I have no clue where RippLn will land. But I can say from being around the folks on the inside, that if all companies and teams were willing to invest the blood, sweat, tears and money in getting things done correctly, then we might have more companies make it.

Let’s see what happens next.

Living An Epic Adventure,



MLM Prospective: Updated April 24, 2013 What is The RippLn Mobile, and is it an MLM Income Opportunity?

Not since Zeek Rewards, have I received so many emails, private messages and phone calls about what is being hailed as “The Greatest Shift In Network Marketing History!” Well… I am not sure about all that, but I do know a little about the “secret” behind RippLn and betting involved in the Ripple. I have reached out to Brian Underwood the creative mind and CEO behind RippLn. As you can guess launching a company is a huge task, and we were not able to connect this week. So when he gets time we will do the interview and cover some of the questions I can’t answer at this time. I will also include to opposing reviews on RippLn at the bottom of this Prospective to give those who are Getting To RippLn, and starting their Ripple a balanced review of the pros and cons from experts on the outside of things.

Editors 04/24/2013 Update: Another Well Respected Tech Critic, Chris Voss has concerned about RippLn. 


Rippln Investigation: Is It A MLM Pyramid Scheme Scam?

 RYAN LAWLER of one of the leading authority sites regarding all things Tech… wrote the following… 

What Not To Do In Your Startup Promo Video

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FireShot Screen Capture #262 - 'Rippln Mobile Apps - Get to Rippln & Get in the Ripple' - ripplnmobile_com_#
So, what is the basis of RippLn? Basically it covers three major trends… Gamification, Social Networking and Mobile Connections. Most folks fully understand social networking and mobile connections, but Gamification is not something most folks have heard of or fully understand.

I wrote my first article on Gamification in 2012, while covering Penny Auctions and explaining how they work, and why people are drawn to them. (How Do Unique Bid Auctions Really Work)

Now I have to say the RippLn video also covers Gamification very well, and is worth watching.


Here are a few additional resources for those of you who truly want to fully understand what RippLn is about and the psychology behind the RippLn Mobile App.


Click the icon above

FireShot Screen Capture #264 - 'Gamification - Wikipedia, the free encyclopedia' - en_wikipedia_org_wiki_Gamification

Click the icon above

Gamification Co


Click the icon above

Now that should give you some info, to review on Gamification. Now let’s get back to RippLn and what concerns experts seem to have.

Mommy Guru, short me over the follow articles, from Joel Comm, one of the leading internet Marketing Experts in the world today wrote the following article…


Rippln – Genius Mobile App or Fizzln Network Marketing?

I receive solicitations for various joint ventures, affiliate partnerships and network marketing opportunities on a weekly basis. I was recently approached by several people who wanted to share the “next big thing” with me.

This time, with all the hype that could be mustered, I was introduced to Rippln, a new mobile app that promises to change the app world forever.

If you haven’t heard about Rippln yet, I assure you that you soon will.

I’ve had an opportunity to evaluate the opportunity and I want to share my initial reaction with you.

There’s no doubt that mobile is the future. With hundreds of millions of smartphones on the market, we have all become accustomed to checking email, surfing the web, texting, video-chatting, playing games and buying all variety of applications for our mobile devices.

It was just a matter of time before someone would devise a plan to infiltrate the app marketing by providing an incentive for people to download and use an application. The incentive? Money, of course.

The premise is that when we find an app we like, we share it with friends and family members without any compensation. Rippln believes we should be compensated for our referrals. (Read the full article by clicking here…)

Now let’s take a look at what one critical expert has to say about the RippLn Mobile Income Opportunity


I’ve seen Rippln being marketed as a mobile app social network, which I’m assuming is based on Rippln affiliates being able to communicate with eachother via the app.

Social networks and MLM are nothing new and as usual Rippln marketing material focuses heavily on Facebook, Twitter, Angry Birds and other succesful internet properties, asking the question “why aren’t users paid to promote them?”

The key ingredient with each internet property mentioned however is the idea behind it. A key ingredient Rippln is missing.

Facebook, Twitter et al. were all heavily promoted and shared by users because of the idea and service they provided. Rippln ditch the ideas that made all of those companies succesful and simply seek to pay people to promote Rippln itself.

Let’s face it, in the year 2013 a social app that displays advertising and affiliate deals is hardly something to write home about.

Without an idea or service however, all that’s left is affiliates promoting the opportunity itself. And naturally, the Rippln compensation plan leads into that.

Recruit free affiliates and earn commissions and become a “Player”. Then, somehow become either a Global or Domestic affiliate.

Recruit enough free affiliates who then also opt to upgrade or qualify as Global or Domestic affiliates and this “core strategy”, Rippln tell you in their marketing videos, is all that’s required to be a succesful with the company.

The key piece of information left out of the puzzle is exactly what it costs or what is required to become a Domestic or Global affiliate.

Looking at the $80 and $240 commissions paid out, along with matching bonuses I’m going to guess there’s a monthly or one-time fee involved.

The fact that Rippln do not disclose this key information is a serious red flag that should not be ignored.

Most likely the reason this key information isn’t disclosed is that Rippln are attempting to run a “stealth” viral campaign to attract as many people to the opportunity as possible. They’ve apparently even gone so far as to have everyone in the Rippln “inner-circle” sign an NDA.

At the time of publication of this review, Rippln has threatened to terminate any affiliate caught discussing or promoting Rippln using the information from their inner-circle (specifics about the compensation plan, including Domestic and Global affiliate qualification), until CEO Brian Underwood gives the go-ahead.

One can only assume given the lengths Rippln have gone to keep this information under wraps, that it isn’t going to be all that attractive to the end-user.

Best case scenario I imagine that if affiliates have to buy Domestic or Global affiliate status you’d be looking at something just over $80 for Domestic and around $250 for Global (I can’t see it being much higher than that).

If it’s a qualification process then expect to have to recruit a boat load of Player affiliates (free affiliates who have recruited at least 5 new free affiliates).

That $240 and $80 Coaching Bonus has to come from somewhere and it’s not via use of the Rippln app.

Naturally requiring affiliates to buy into the compensation plan would be a red flag as Rippln’s app could simply be ignored, leaving affiliates generating commissions solely on the recruitment of new affiliates.

That said, even if they didn’t have to pay a fee of some sort, with the app being given away for free and Rippln themselves seeming to offer nothing at a retail level (giving something away is not retail), there’s still a question mark over the legitimacy of the program, at least from an MLM business opportunity standpoint.

CEO Brian Underwood’s involvement in various MLM schemes of dubious reputation and legal status certainly don’t inspire any confidence on the subject. Nor do Rippln themselves when they constantly refer to their MLM opportunity as a “game” which affiliates “play” in their official marketing material.

At the end of the day this isn’t the first time we’ve seen a social concept paired with MLM and to date every single one of them has failed to gain any traction. The last social network MLM that went high-profile (and also pulled a silly viral pre-launch campaign) wasWazzub.

Read the full article above by clicking here…

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