Rastelli Direct News: Rastelli Direct New 20 For Life Program For A Lmited Time!

Royce Reed the VP of Sales at Rastelli Direct shared with me a program that I told him had t be shared with the Direct Selling Industry, especially the Network Maketing commnity. For anyone who is between companies, looking for a company with a real product that is consumed on a monthly basis, and promotes a healthy lifestyle, then take some time to review the following information…

stelli Direct Promotion

MLM Company Review: Rastelli Direct Turkey Smash Burgers Are The Bomb!

I few weeks ago, I had the pleasure of cooking up some of Rastelli Direct’s new Turkey Smash Burgers, and they were a huge hit with our family.

Now unlike may of the reviews I get to do, Rastelli’s comes from truly enjoying their food. If you have not watched the video I did a year or so ago, you may want to watch.

Now let’s take a look at what you can do with the Rastelli Direct Turkey Smash Burgers…

Rastelli Direct Turkey Smash Burgers

Rastelli Direct Smart Shopper Club

What is the Smart Shopper’s Club?

The Rastelli Direct Smart Shopper’s Club was created for those who would like to receive a special 20% discount and more flexible shopping options on our award-winning products.

SAVINGS: Save 20% or more on All Product Purchases from Rastelli Direct!
CONVENIENCE: Get Five-Star Restaurant Quality Food Delivered Direct to Your Doorstep!
FREE MEMBERSHIP: It’s Totally Free to Join!
RASTELLI DOLLARS: Earn Rastelli Direct Dollars Each Time you Shop! (Coming Soon)

**NOTE: If you do not shop for three (3) consecutive months your account will be switched to a retail account and you will lose any unused Rastelli Dollars. You can re-enroll as a member at any time by shopping through your personal account.


Add Your Products
Select the products you wish to add to your first order, then add them to your shopping cart.
Enter Your Zip Code
Simply start by typing your zip code in the Delivery Coverage box located to the top left of the screen.
Minimum Order Requirement
Make sure your shopping cart total is over $62.50 at retail price and proceed to checkout
Checkout & Save
During STEP 3 of the checkout process, you will receive a 20% instant savings on your order by clicking “Yes, I want to join the Smart Shopper’s Club”.
** In order to receive member pricing when shipping to Someone Else, you must first enroll as a member and then place your auto-ship.

Contact Mike Grady or Andrew Hillman for additional information.

MLM Weekly International News: From the USA to South Africa Network Marketing Is Booming… Plus Surprise About Bon Jovi

Network Marketing is booming, and it is because everyone from the independent business owners to the company founders, to the direct selling associations from across the globe, to legislative representatives are all coming together to collaborate. Network Marketing is alive in 2012!

HBRN Economic Freedom Context

DSA Ethos Awards

The Pampered Chef, Mary Kay Recognized for Their Commitments to Giving Back

While nearly 16 million men and women throughout the U.S. have chosen to make direct selling an integral part of their lives, millions more around the globe feel the impact the industry makes on a daily basis—many without even knowing it.

Due to unemployment, rising food prices and the housing crisis, demand for emergency feeding services are at an all-time high as one in six Americans struggles with hunger. In an effort to combat the unfolding crisis, The Pampered Chef embarked on a national campaign in 1991 to raise money for Feeding America, the nation’s largest domestic hunger relief organization. For every dollar contributed, Feeding America is able to provide $17 worth of groceries to those in need. (Read On… Click Here)

DSA Champions of Direct Selling

When it comes to government, who is your advocate? Who is your adversary? Who supports your business? Who makes it more difficult?

You need to know the answers to these questions so you and your salesforce can support those lawmakers who know and understand direct selling and your business.

“The ballot box is the most potent form of ‘lobbying’,” said DSA President Joe Mariano. “Casting an informed vote based on your own interests as citizens and business people is critical.”

As part of an ongoing association campaign to commend those legislators and elected officials who go above and beyond to support the direct sales channel—and to better inform you about who supports direct selling—DSA maintains the Champions of Direct Selling website, which recognizes such officials who engage with and educate their fellow lawmakers about the benefits of direct selling and the critical nature of supporting laws and regulations that encourage entrepreneurship and economic growth. As part of the recognition program, DSA is also developing a scorecard to enable direct sellers to identify where legislators stand on issues related to direct selling, independent contractor status and small business.

That’s A Mouthful is the official blog of Rastelli Direct and is maintained by Andrea Carr of Rastelli Food Group.

That’s a Mouthful is for the aspiring foodie in all of us. At best, this blog will take a stand for the at-home chef, the kitchen crusader and the dining in guru. At the very least, I hope it will make you hungry and inspire you to try something that you may not have experimented with before.

This blog is powered by my personal experiences working for Rastelli Foods Group. The recipes are developed using our products and are often inspired by my time spent cooking for myself and (because I am a recent South Jersey transplant) using my co-workers as guinea pigs! The recipes are created on the fly or recreated after a delicious dining out experience that simply must be recreated at home. Inspiration comes from travel, family, nature and my oddly and extremely detailed dreams that, for no good reason, often include meal prep!

Everyone who visits this site is invited to share, comment and talk with their mouth full. Make no apologies for it!

Millennials Breaking Free of Corporate America (Source CNN Money)

Network Marketers take note: More than half of the nation’s Millennials are looking to break free from the bonds of Corporate America and start their own businesses.

For several reasons, many members of Generation-Y are looking to quit their full-time jobs and start out on their own. Here are five millennials who have successfully done just that.

Maybe they don’t see much room for promotion where they are, maybe it’s because they are sick of corporate politics, or maybe they just can’t stand their boss. Whatever the reason, many members of Generation-Y are looking to quit their full-time jobs and start out on their own.

Fifty-four percent of the nation’s millennials either want to start a business or already have started one, according to a study published last year by the Kauffman Foundation. And, according to a survey by Employers Insurance, 46% of Gen-Y wants to start a business in the next five years, while 35% of Gen-X and only 21% of baby boomers do.

The younger set is gaining experience and contacts at major firms and then using that to take a leap into entrepreneurship. Corporations, on the other hand, are starting to embrace entrepreneurship in a big way. A recent study by my company, Millennial Branding, shows that nearly one third of employers are looking for entrepreneurship experience when hiring recent college graduates. In fact, some companies would rather hire an unsuccessful entrepreneur than a student with multiple internships on his resume.

Here are five millennials who decided to break free from Corporate America and launch their own businesses.

About the author: Dan Schawbel is the managing partner of Millennial Branding, a Gen Y research-and-management-consulting firm.

The brief’s key findings are:

Working longer is the key to financial security, but it does not mean working forever.

Half of today’s households are ready to retire at age 65, but more than 85 percent would be prepared by age 70.

Thus, five years of additional work would solve the problem for the bulk of the population.

(Download Full Brief)

Jon Bon Jovi Joins Avon In Launching The Upcoming Fragrances “Unplugged” For Him And For Her

NEW YORK, July 2, 2012 /PRNewswire/ — Avon Products, Inc. today announced that Jon Bon Jovi will serve as the face of “Unplugged” fragrances for him and for her, two new scents that exude passion, soulfulness and intensity. The partnership unites a rock icon and a major force in beauty, both of whom are dedicated to charitable efforts.

Jon Bon Jovi Unplugged

South Africa DSA

Direct Selling Association of South Africa celebrates 40 years of job creation

To mark its 40th anniversary and 40 years of job creation, the DSA South Africa held a spectacular celebration event in May with over 400 industry guests.

Guest of honour was former Defence Minister Lindiwe Sisulu – now Minister of Public Service and Administration – who said that direct selling has the potential to dramatically impact on unemployment levels in South Africa by creating thousands of jobs for youth and women. The low barrier of entry into the industry enabled people without education to engage in the economy and, through enthusiasm and hard work, earn enough to sustain themselves and pay for their children’s university education.

The DSA is a national business association founded in 1972 representing direct selling companies that distribute goods and services through Direct Sellers directly to consumers in a face to face manner away from a fixed retail location. The term “direct selling” encompasses companies involved in Classical Direct Selling, Multi-Level Marketing, Network Marketing and Referral Marketing.

Canada DSA

91% are women
75% are married
58.5% have some post-secondary education
earn on average between $350 – $700/month
91% have given to charity annually

The direct sales labor pool — more than 2,800 permanent employees and more than 882,000 direct sellers — represents a significant economic impact in Canada. In a recent SocioEconomic Impact Study conducted by Mi3 Solutions Inc. on behalf of the DSA, it was estimated that, in addition to $792 million in direct revenue, $564 million – streams from indirect contributions of the direct selling industry, the spinoff as it buys from other Canadian companies (e.g. suppliers of merchandise, office supplies, shipping, etc.).

All this income helps to stimulate consumer spending. And, the combined contribution of additional tax payments was estimated at $815 million in 2008. When asked if they contribute money, goods or services to social programs, 91% of respondents said they contributed to human services and charities (compared to a national average of 85%.) In addition, direct sellers donated approximately $7.7 million to charitable causes in 2008.

Download Full Report!

Tupperware is trendy again as recession-hit UK turns to direct selling

Thousands of people, including TV chef Jamie Oliver, are rushing to join the boom in direct home selling parties

Shopping parties used to be the preserve of Tupperware containers and risqué lingerie, but they are making a comeback as a new breed of upmarket retailers target the lucrative home-selling market.

From Jamie Oliver’s antipasti platters to Stella & Dot beads and trendy Swedish clothing brand Me&I, thousands of parties are going on around the country every night of the week. The Direct Selling Association (DSA) says “party” sales have surged 120% in the past two years and now generate annual sales of £400m as they strike a chord with recession-weary Britons.

“The rise in popularity of party-based selling is connected to the current economic climate,” says DSA director general Paul Southworth, who says 20,000 people have joined the industry’s sales force in that time. “Whereas people might have gone out for dinner or drinks before the recession, direct-selling parties are a cheaper night in socialising with friends and family.”

Read the full article by clicking here!

Fertile environment for women entrepreneurs in India: Study

NEW DELHI: From being treated as a quiet, supportive half of society, women who want to start a business in India now find the country to provide one of the most fertile environments based on indicators such as business confidence, motivation, financing options and other sources of support.

The finding is part of Dell Women’s Global Entrepreneurship Study conducted across 450 women entrepreneurs from US, UK and India commissioned by Dell.

It reveals that 71 per cent of woman entrepreneurs in India have a branding in market for their businesses and eight in every 10 woman entrepreneurs are hiring which indicates an expansion spree in their individual businesses as well as increase in employment opportunities too.

“When I started my business I didn’t even know how to write a business proposal for getting a loan sanctioned. But I was born to be a businesswoman and hence I could reach this stage without looking back,” says Rita Singh, MESCO Steel Group who has been awarded the “Best Woman Entrepreneur of the decade” by FICCI.

Another entrepreneur Ishita Swarup, who owns a shopping portal 99 labels says, “Women have become more experimental and are slowly shedding their inhibitions of taking risk. I frequently meet women who want to start something of their own but are afraid of taking the plunge and always advise them to just make a plan and hit the market. Over thinking should be kept for handling crisis if there are any.”

Read the full article by clicking here!


Direct sellers call on government to recognise role in growth agenda

The Direct Selling Association (DSA) has met with MPs to draw their attention to the industry’s contribution to the economy, in a reception hosted by Conservative MP, Brian Binley, at the House of Commons.

As the country’s largest provider of part-time independent earning, direct selling in the UK generates approximately £2bn in sales every year.

Almost 400,000 people currently sell for companies such as Avon, Kleeneze and The Pampered Chef, and the DSA has called on MPs to recognise the industry’s ability to support people back to work and inspire entrepreneurs.

Paul Southworth, director general of the Direct Selling Association feels confident that the discussion was a success.

He said: “The event was extremely useful in enabling us to discuss the DSA’s priorities with key Members of Parliament and to plan for the future of the industry, an industry which is closely aligned to the government’s current agenda around encouraging new businesses and entrepreneurialism.

“One of the aims of our work with government is to secure greater awareness and recognition of the industry, and last night was a great chance to do that.”

Read the full article by clicking here!

Beachside CEO

MLM Company Review: Rastelli Direct’s Growth Driven By GenY Leadership Across The Board!

I have been watching Rastelli Direct For the last nine months, and have taken the time to visit their offices and plants, and interview some of their leaders in corporate and in the field. Over the next few weeks, I will share some powerful inside info on this unique company and their culture.

Here is a video with Ray Rastelli III and my good friend Katie Lopez. When I visited Rastelli in 2011, I had the privilege of Katie cooking me lunch. My good buddy Andrew Hillman, thinks the world of Katie 🙂 (More about that in my next editorial, when I interview Andrew Hillman.

When had the privilege to meet several of the Rastelli family when I was in their offices last Fall. One thing I fould refreshing was the fact Ray Rastelli walked his walk. He was not some pompous CEO of Billion Dollar Company ($800 million in sales to be exact), but he was just a normal guy, wanting to give back to his family, employees, and America. When I asked why this was so important, it said “It is the average mom and pop, who gave us our start almost 30 years ago. Now we want to give back to them!”

This video gives a little more insight into Ray and Tony Rastelli’s focus.

If you would like to know more about Rastelli Direct, and talk to a top leader, then just fill-out my contact form.

MLM News Report: Covering The DSA, Evolv, ViSalus, Rastelli DIrect, HYIPs, & Natures Pearl

This week’s MLM News, covers some very powerful financial numbers for ViSalus, some FaceBook numbers for Evolv (and a surprise sent to me by Garrett & Sylvia McGrath), The DSA response to Wall Street short selling David Einhorn’s questions to Herbalife which caused the stock to drop 20%, Rastelli Direct’s new Ambassador’s programs, the FDA’s warning to Natures Pearl and a MLM Legal Alert on HYIPs (High Yield Investment Programs).

MLM News Sponsor – Home Business Radio Network

Home Business Radio Network
MLM Legal Alert on HYIPs – High Yield Investment Programs

Securities And Exchange Commission

The SEC (Securities and Exchange Commission) the federal regulatory agency which oversees investments and investment firms has issued the following warning on HYIPs. “Warning to All Investors About
Bogus “Prime Bank” and Other Banking-Related Investment Schemes”

“Lured by the promise of astronomical profits and the chance to be part of an exclusive, international investing program, investors are once again falling prey to bogus “prime bank” scams. These fraudulent schemes involve the purported issuance, trading, or use of so-called “prime” bank, “prime” European bank or “prime” world bank financial instruments, or other “high yield investment programs” (“HYIP”s).” (click here to read)


FINRA (Financial Industry Regulatory Authority has also issued a warning on HYIPs – :HYIPs—High Yield Investment Programs Are Hazardous to Your Investment Portfolio:
“High-yield investment programs (HYIPs) are unregistered investments created and touted by unlicensed individuals. Typically offered through slick (and sometimes not-so-slick) websites: (Click here to read)

Direct Selling Assocation

The Direct Selling Association Responds to Questions about the Purchase of Products by Direct Salespeople


Amy Robinson

WASHINGTON, D.C.—As the association representing more than 200 leading firms that manufacture and distribute goods and services sold directly to consumers, the Direct Selling Association (DSA) would like to set the record straight in response to questions raised about the direct selling business.

Unfortunately, even though the direct selling industry has definitively demonstrated the propriety of internal consumption to the regulatory community, stock prices of Herbalife and other publicly traded direct selling companies fell as a result of inquiries by hedge fund manager David Einhorn.

First and foremost, the direct selling business model is solid and strong. After falling slightly in the wake of the Great Recession, total industry sales grew nearly one percent in 2010 and are expected to show even stronger gains when 2011 numbers are announced in early June. Most publicly traded companies reported strong earnings and income in 2011.

Nearly 16 million Americans engaged in direct selling in 2011, some as full-time entrepreneurs seeking to build a business and some as part-time representatives hoping to earn a little extra money. Others sign up as representatives simply to purchase products or services for their own use at a discount and never sell to anyone else. Regardless of their income expectations, almost all direct sellers use the products themselves. This is what is known as “internal consumption.”

As the Federal Trade Commission (FTC) stated in a January 2004 Staff Advisory Opinion, internal consumption is not considered to indicate impropriety. Instead, “the critical question for the FTC is whether the revenues that primarily support the commissions paid to all participants are generated from purchases of goods and services that are not simply incidental to the purchase of the right to participate in a money-making venture.”

In short, what the FTC watches for—and what the DSA Code of Ethics is designed to protect against—are compensation systems that are funded primarily or exclusively by payments made for the right to recruit other participants. Compensation must primarily be based on the sale of products and services to the ultimate consumer—whether or not that consumer is also a seller of the products.

Unfortunately, direct sellers have been targeted in the past by short sellers who have deliberately injected inaccurate information or rumors into the marketplace with the goal of driving down stock prices for financial gain. In the end, it is the millions of hardworking American direct sellers who suffer the results of these attacks while the perpetrators walk away with millions in profit. DSA exists to protect and promote the direct selling industry by educating policymakers, the business community and the general public about the nature of the industry and how it works; and ensuring DSA member companies behave ethically in all aspects of their businesses through enforcement of the DSA Code of Ethics.

ViSalus™ Momentum Continues with Record-Breaking First Quarter Sales of $136.7 Million; a 585% Increase Year-Over-Year

LOS ANGELES, May 4, 2012 /PRNewswire/ — ViSalus, the number one challenge marketing company with its Body by Vi™ 90-Day Challenge, today announced first quarter 2012 sales of $136.7 million compared to $20.0 million for the same period last year. The Company had over 92,000 independent Promoters at the end of the first quarter versus over 16,000 for the same period last year.
“ViSalus’ members continue to validate that our 90-Day Challenge business model works with their fast-paced lifestyle and helps them achieve their health goals,” stated Ryan Blair, Co-Founder and CEO of ViSalus. “Our targeted new products and services support the growth and success of our Promoters, Leaders and customers as we build ViSalus into a leading lifestyle brand together.”
“ViSalus had a very strong start to the seasonally-important first quarter for weight management and healthy lifestyle companies,” stated Robert B. Goergen, Blyth’s Chairman of the Board and CEO. “Programs such as the Body by Vi 90-Day Challenge and Rising Star that were so effective leading into and throughout 2011, were bridged successfully into 2012. Moreover, Vi-Net Mobile products and services that support Promoters as they build their businesses launched during the first quarter with very positive reception from the Field.”
“In Q1 we put a lot of focus into our social and mobile strategy,” said Blake Mallen, Co-Founder and Chief Marketing Officer. “People love sharing their Challenge results, and the simpler we can make it for them to do so, the more people they can share them with.”
ViSalus recently entered the Direct Sales Industry Top 100 Global Companies List, ranked at 47. As a result, ViSalus was awarded the prestigious DSN Bravo Growth Award by top industry trade Direct Selling News for its nearly seven-fold sales increase in 2011, from 2010. The award was presented to ViSalus Founders Ryan Blair, Nick Sarnicola and Blake Mallen on April 16.
Launched originally in 2005 as ViSalus Sciences® and known today as ViSalus, the company remains resolute on its mission to improve “Life, Health, and Prosperity”—through network marketing, premium wellness products, and a global community culture. ViSalus champions a range of personal health goals through five unique Challenge Kits designed to support individual milestones toward healthier living. The company’s recent acquisition of the domain “challenge.com” emphasizes its continued aggressive expansion in the challenge marketing space.
Learn more about ViSalus at http://www.visalus.com and http://www.bodybyvi.com.

Public Relations Contact:
Bobbie Wasserman
VP, Public Relations
(323) 454-2896

Evolve Health has launched their new FaceBook Application!

In the first 30-days over 30,000 personal e84 stories were submitted, which created over 2.5 million impressions!


Rastelli Direct has just launched a couple of incredible programs for the Rastelli field.

Thank you for giving me the time to share with you earlier, it’s always a pleasure. I wanted to further explain some of the new things we have implemented at Rastelli Direct.

First, the Lifestyle/Car Bonus for Executive Partners:
$300 monthly Allowance for Executive Partners
$450/month for Senior Executive Partners
$600/month for Chief Executive Partners

Regional Ambassador Program:

Once Accepted as an Ambassador Partners are expected to:

• Conduct two live trainings per month- open to all team leaders in the region
• Host one phone training per month – open to all teams in region to foster a sense of community for all IBP’s in the area
• Attend Live Team Call – Every Monday Night
• Attend four live corporate trainings per year
• Read and Distribute all Corporate developed Marketing Materials
• Promote and Train on all Corporate developed programs

Benefits to Becoming and Ambassador:

• Free Admission to Rastelli Direct Conference Events
• Preferred Seating at All Rastelli Direct Events
• Ambassador Gear
• Ambassador Custom Skin for Replicated Site
• First Access to New Products, Programs and Marketing Materials
• Input on Product and Program Development
• Orphan Distribution in your region
• Exclusive Regional Ambassador Events
• Regional Event Support

Our first Ambassadors are Andrew Hillman, Cathy Hetherington and Stella Collington. They each received 150 Orphan customers to place throughout their teams!
I know you’ve spoken to Andrew in the past. Cathy and Stella are amazing women, if you would like to connect with them to see for yourself, their sites are:

MLM Company Review: Why Did Rastelli Food Group Launch Rastelli Direct Their Network Marketing Arm?

Rastelli Food Group, is a $800 million dollar business, so what drove the Rastelli family to launch a volatile, yet profitable direct selling arm called Rastelli Direct? This is one of the questions I asked Ray Rastelli and his team when I visited them in late 2011, and here is their answer!

While I was at Rastelli in 2011 I had the opportunity to eat a wonderful lunch and tour the three main campuses composing the Rastelli Foods: Rastelli Global, Rostelli Seafood and Rostelli Direct… I tried to get them to fly me down to tour Rostelli Carirbean, buy Ray Jr., could not be convinced it was a viable business expense.

Lat year in reviewing the trends in the direct selling industry, I saw a shift taking place, ever so slightly which is now starting to take shape. First the first time in recent memory, the Food & Beverage industry was making a move into the network marketing community.

First was companies focused on beverages like coffee, teas and hot chocolate. Then came companies focused on foods. The two main food groups seem to be organic and high-end quality foods. Not just meats, but full meal alternatives.

Of the few companies which committed to growing a network marketing community through the direct selling channel is Rastelli Food Group.

Here is a video which shows how Rastelli Foods is the leading company in the food and beverage industry and why the USDA has their own parking spot at the plant and why Rastelli Foods is one of two companies the USDA and the FDA use as examples to others who are looking to launch their own processing plants.

Now without a doubt there will be some who will say “The Rastelli food is expensive”, or “why would I not buy from my local specially market”. Rastelli’s food is more expensive than what you will get at a local box store, or some specially stores.

However, when I did my research I found the price of the meats at my specialty food store was in the same price range. And was lower when I took out the 20% membership discount given to preferred customers and distributors.

I also priced it against the #1 food delivery service in the U.S.A. and found the cost is also less at Rastelli Direct.

Here is a great video which give you a little more insight into Rastelli Direct!

If you are interested in learning more about Rastelli Direct, shoot me an email or connect with me here and I will lead you to a successful Rastelli Direct field leader.

And… NO! I am ot a distributor at Rastelli Direct!

Living An Epic Adventure,

Troy Dooly