Breaking MLM News: The Real Story Behind Oxyfresh Leaving The Network Marketing Community

It was January 2014, when I first learned Richard Bliss Brooke and his team had come to a very hard decision in regards to eliminating their network marketing arm at Oxyfresh. Then a few weeks ago, I received he letter below. During the last few weeks I read and reread the letter over and over, asking myself over and over what can be learned? I share my thoughts in the video below…



Let’s begin with the “end”

On January 16, 2014, I decided after 30 years of trying to lead and encourage Oxyfresh to be a stand-alone successful Network Marketing company, to eliminate the Network Marketing part of the Oxyfresh business model. This means that Oxyfresh as a stand alone opportunity is no longer recruiting or paying MLM commissions. Oxyfresh’s phenomenal products are respected and trusted worldwide and will continue to be supported and available at and
Like many decisions I have made, this one was the lessor of evils. And although it was a difficult decision, it was the obvious and only common sense one I could make. From an economic viewpoint, we should have done this five years ago. From a people standpoint, this impacts relatively few Distributors, but to them it is a broken promise.
I have built my identity and my career in Network Marketing, at least for the last 24 years, on the idea that the only real value in building a Network Marketing business was the Asset Value created by the Asset Income one could create by building a network of Sales Reps and Customers in a company that would pay them indefinitely.
The Four Year Career® was my cornerstone, filmed in Los Angeles in front of an Oxyfresh crowd in 1990 and repeated in thousands of meetings, conference calls, one-on-one presentations, articles and interviews over the next 20 years. And culminating with what is now a book, used by hundreds of companies and tens of thousands of Sales Leaders around the world. I recognize that eliminating the Oxyfresh opportunity puts the credibility of that work in question. It does not alter my belief and resolve in the model.

Maybe there is a lesson in Oxyfresh for all of us

There is, as many of you know, a great divide between company owners/management and field leaders. Most MLM companies have resorted to policies and procedures that allow them to terminate any Sales Leader regardless of how much business they have brought to the company and terminate them at their own discretion.
These policies and procedures are rarely read before someone joins a company. The most potent clause is the “the company reserves the right to change these at any time.”
Sales Leaders far too often believe they have the right and privilege of building in one company and then another. And they believe that companies should pay them for competing with them, even raiding and disparaging them, all under the flag of “independent business owner.” This is the height of greed and irresponsibility. And these positions are incompatible. 
Any company that does not have the right to terminate a Sales Leader that is actually damaging their business is doomed. And any Sales Leader that chooses to build in a new venture puts everything they have built at risk … meaning they do not own their business and they do not have Asset Income.
The model that will lead us as a profession to prosper is partnership and a 100% / 100% responsibility distinction.
The company has its responsibilities and the Sales Leaders have theirs. Neither will be perfect, excellence is even rare. But when both parties play full out to do their part regardless of what the other is doing, we have a good chance to succeed. 100% / 100% is unconditional.
I do my part regardless of how well in the moment you are doing yours. The divide in our profession started decades ago. Someone didn’t do the dishes, the tit for tat escalated from there ending in a bitter divorce.

So what are our responsibilities?

The Company
1. Offer products that have enough performance and value that Customers will buy, and keep buying, them regardless of any compensation plan
2. Offer a compensation plan that fairly rewards the efforts of creating Customers, developing new sales teams and motivating and training big teams … and execute the payment of those commissions in a timely and accurate manner
3. Ship those products in a timely and accurate manner
4. Cast a compelling Vision that attracts and inspires the sales team
5. Inspire a Culture that exemplifies love, family, honor, success, recognition and adventure
6. Provide the ongoing working capital to support growth and survive decline
7. BE the Network Marketing Dream … meaning the long-term strategy and commitment is to stay a Network Marketing company providing Asset Income for life
The Sales Leader
1. Establish new customers
2. Build a sales team in an ethical and responsible manner protecting the image and legality of the company
3. Train and motivate that sales team
4. Develop Sales Leaders such that your organization grows and continues to grow even if you do not When we each do our parts, we grow — and we grow in a way that honors each other and protects our investments. When we let each other down for long periods of time we lose the 100% / 100%.
I could write a book about the decisions I made that led to failing the Oxyfresh sales team.
Here are just a few:
1. I never raised the appropriate amount of working capital
2. I hired the wrong people repeatedly creating turnover and instability
3. I gambled big and repeatedly on our strategies, most of which failed to manifest results
4. I changed the compensation plan far too many times
The Sales Leaders failed us in one simple category:
1. They did not build anyway
Oxyfresh never achieved momentum and never created that critical second wave of leadership. Oxyfresh survived for 30 years based on an initial run (1986-1996) of extraordinary culture, Vision and family. And most importantly its products and personal development programs.
Oxyfresh products are still, 30 years later, held in very high regard by the people who use them. And we established early on an intense personal development program that lifted people out of their own “chicken plant” and into a life of extraordinary adventure. There are thousands of lives that will forever be empowered as a result of those programs.
I trust that as time passes, the Oxyfresh leaders and competitors that may choose now to express their anger and blame will remember the good that Oxyfresh, the Network Marketing company, provided in their lives and the role model it attempted to be for our entire profession. Perhaps we inspired a small amount of insight and change.\
In 2010 the management team of Tom Lunneborg, VP Product Development (17 years); Melissa Gulbranson, VP Marketing (15 years); Dr. Todd Schlapfer (25 years my Naturopath and Advisor); Baldev Singh, VP International Sales (12 years); Janine Avila and Lisa Jimenez (Sales Leaders extraordinaire) and I launched Life Shotz as a divison of Oxyfresh and our strategy for creating the next 30 years. We invited all the Oxyfresh leaders to join us in 2010. Some did. Some did not and now they may be looking for a new home.
Oxyfresh products have a new home as a “consumer only” offering in Life Shotz and on Although not our core product line, Life Shotz Brand Reps will continue to be able to use and benefit from these extraordinary products as will the public.
This Life Shotz Tribe is committed to a Vision of Network Marketing done right … for a lifetime of abundance.
We have attracted a whole new Tribe of likeminded, heartfelt leaders that believe. They believe in our Vision, our culture, our profound products, and they are building the “rest of the story.” I will continue to lead them as long as they choose me … warts and all. And I will be leading from a new place of humility, wisdom and resolve so as to make the next 30 years actually be 300. 
Richard B. Brooke
Troy Dooly & Richard Brooke

United We Stand

United We Stand

By Richard B. Brooke

The future of Network Marketing is in our hands … the hands of company owners, executives and independent sales leaders. We can band together with shared vision and values and execute a quantum leap in our success, or we can continue to operate with opposing visions and values and battle each other along the way. The future is our choice; it is in our hands, every one of us.

I have been a full-time Network Marketing leader since the concept saved my life in 1977. I used to cut chickens for Foster Farms. I intended on spending the rest of my working life there and would be retiring any year now. It is hard to imagine how my life, and the lives of many others, would have been different had I not been drawn into our magnificent industry.

And as much as I love it and appreciate its gifts, it has been a love-hate relationship. I have bled from both sides. I have been terminated without cause after building a group of 30,000 people. I have had sales leaders in my company — those we honored with magazine covers and on center stage — attempt to knock off our products, sue us, raid our sale force and still expect to be paid their “residual income.” We have spent millions on attorney fees to protect what we have built. Even with these challenges, I have seen Network Marketing work beautifully with loyal leaders who fought all the battles with us.

The history of our industry has been wild, fun, profitable and heartbreaking. We have grown 19 out of the last 20 years. And we could have done so much more. We could have avoided so much bad press; so many regulatory actions and so many dreams destroyed. We could have shifted the paradigm by now … the “tipping point” if you will. We could have been one of the dominant laws of wealth-building for individuals — equal to investing in equities, real estate and traditional small business ownership. We still can. And to do so, we need to shift our vision. We need to assess our values. We need to move from a belief of scarcity to a belief of infinite abundance. We need to tap our core values of contribution, respect, love, friendship, honor and integrity … and avoid our attachments to greed, recognition, dominance and control.

The franchising model in the U.S. is a valuable comparison. They started about the same time we did — 50 to 60 years ago — with Kentucky Fried Chicken, Burger King and Dunkin’ Donuts. Unregulated and operating from a dysfunctional set of values, the franchising concept created its own share of train wrecks through the 70s. Federal regulation was the result … not something any of them, or any of us, would prefer. As a result of aligning their efforts over the years, today the franchising concept contributes close to one trillion dollars in revenues.

After the same amount of time, we only produce $30 billion. Franchises generate 33 times more business than Network Marketing. That’s 33 times more billion-dollar companies; 33 times more hundred-million-dollar companies; and 33 times more millionaire and multimillionaire entrepreneurs. The way I see it, although franchising is an incredible business model it does not hold a candle to ours. At the very minimum, franchisors must risk tens of thousands of dollars, up to millions, and they must dive into their new business full time, risking everything they own. It is like buying a job with no guarantee of success.

We, on the other hand, have an opportunity that anyone can pursue for a few hundred dollars and a few hours a week. Nothing is risked and everything is to be gained. Our model not only offers personal, spiritual and character development, it demands it. Our model utilizes leverage, where one person’s efforts can result in building wealth based on dozens, or hundreds, or even thousands of other people’s efforts. Our model offers (or should offer) residual income such that four to five years of success can provide income, security, freedom and wealth for many generations. From value and ease of access, the Network Marketing model should attract tens of millions of participants. No doubt the franchising model, with its financial and time commitments, will always produce far less attrition, but we can compete with far more participants.

Network Marketing, or Multi-Level Marketing, is NOT what some people like to call “just a compensation plan.”We ARE a unique community within the Direct Selling Industry. We are a community and culture of building empires of multiple levels of sales representatives, on which we expect to be paid forever. We are not looking for another sales job. We have had those.

We are looking to build our wealth through residual income … commissions based on product sales from the network of distributors we build … distributors who likely would have never joined our company had we not joined first and succeeded in leading them to follow. We expect that as long as we honor what we build — as long as we protect it, promote it, lead it and nurture it — we should be paid on it virtually forever. It should be the wall of protection around our family … forever. It should be our legacy. Without this promise in our culture, we are just expendable employees … road kill on the highway to corporate quarterly profits.

The shared vision of Network Marketers could be this:

To bring a new paradigm of abundance and wealth building into existence so that most people …

• Understand how and why Network Marketing could work for them;

• Admire and respect those who succeed, just as they admire those who succeed in equities, real estate and small business;

• Trust the business model based on our ethics, our candor, our commitment to build trust and respect;

• And have one primary Network Marketing business, in which they are building residual income.

Imagine … almost everyone you know is building wealth through the residual income of their chosen Network Marketing company, just like they are investing in equities and real estate. Now there are three ways to build wealth, and everyone knows it.

There are at least 100 million candidates in the U.S. alone for what we offer. Most of them invest in equities and a large percentage in real estate, if only their primary residence. Attracting 50 million of them to participate is achievable. There is synergy in going from 10 million to 50 million. Our measly 30 billion would not just grow 5 times, but more likely 10 to 20 times. A trillion is within our reach.

This new paradigm will never exist without a shared vision and shared values. If we truly embody the core values of contribution, partnership, success and integrity we can get there. But not if we continue to do what industry legend Mark Yarnell is famous for saying: “We are the only industry in the world that when things get tough, we circle the wagons and start shooting at each other.”

This synergy will never happen as long as we tolerate greed, unlawful strategies, irresponsible product development and unethical business promotion. It will never happen as long as company founders continue to design compensation strategies that violate the law; violate the DSA Code of Ethics; and as long as those same company founders continue to hide their lawlessness in the complexities of their plans, hoping to run under the radar or at least get big enough fast enough to be able to afford the fines and move on. It will never happen as long as company owners and their executives see the source of their sales — the independent sales leaders — as employees or dispensable assets. And it will never happen as long as sales leaders act as hit-and-run drivers, with no loyalty or gratitude for the tremendous risk, investment and work ethic required to successfully launch and lead a company.

Here is a possible dialogue for both parties. Here is what companies could commit to in order to earn the trust, loyalty and evangelism of their sales leaders, as well as the admiration and respect of the media and regulators.

Corporate Commitments:

1. A commitment to the longevity of their MLM compensation model. A 100-plus year MLM business plan.

2. A commitment to honor, champion and protect the sales leaders who build with you. Success is a partnership, with both parties committing 100 percent.

3. A commitment to develop the very best products possible, and to market them legally and responsibly.

4. A commitment to design and market the opportunity in a way that fosters trust, respect and an environment free of regulatory actions and negative media.

5. A commitment to respect and champion every other company’s right to compete, and every leader’s right to choose and build their empire without undue litigation intimidation and harassment.

6. A commitment to a clear, concise set of policies and procedures that spells out each party’s rights and responsibilities, and is balanced in its favor. (We cannot expect sales leaders to invest years building something that the company can terminate at any time … “at their sole discretion.”)

And here is what sale leaders must commit to, in order to earn the loyalty and trust of their respective companies.

Leader Commitments:

1. Do your homework. Find a company that honors your own vision and values, one that is responsible and committed to longevity.

2. Marry your company, for the long haul.

3. Follow your company’s policies and procedures. Do not put your company at risk with unethical marketing or business practices. Check your facts. Just because someone else said it, doesn’t make it true.

4. Follow the spirit and intent of your compensation plan. Compensation plans are designed to incentivize specific behaviors and a specific culture. Undermining the plan undermines the culture.

5. If a divorce is absolutely necessary, do it with honor, integrity and generosity. When it is clear you made a mistake, get out quick and get out clean. Don’t expect to be paid to compete with your former company. There is no leadership or integrity in such an expectation. Also, don’t promote your new company at the public relations expense of your previous company. Remember, at one time you said that they were the best there was.

6. Be a “Do the Right Thing” leader. You know what the right thing is. Do that.

I propose that companies adopt a set of strong Cultural Commitments … a Code that lays out their vision, their values and their commitments to be part of the solution and part of our industry’s future prosperity. A code to which leaders can hold their company accountable; one to which a company can hold their sales leaders accountable. A public Code from which we cannot hide.

Ours is an instantly perishable business model that, by its very nature, requires we prove longevity. We cannot afford to kill each other off. Every failed Network Marketing business that was honorable hurts us all. They fuel too many stories of failure, negative media and more evidence for the regulators.

We need to lock arms in mutual respect, choose our partners and build an industry, a business paradigm and a way of life that can never be voted out of existence. We can only do that with ethical, legal and moral success.

“United We Stand.”

NOTE: Richard Brooke recently presented on this key topic at the Network Marketing Mastermind 5 in Houston, Texas. The event attracted hundreds of Network Marketing masters from around the world who gained valuable insights from some of the industry’s leading experts and top income earners.

21Ten Leaders John & Colleen Riddle Hosting “Don’t Mess With The Princess” Lisa Jimenez Tonight In Destin Florida

John Riddle, reached out yesterday just to see how my foot was doing after crushing my heel, this last weekend. As we were chatting he informed me that he and Colleen would be hosting Lisa Jimenez of RX Success tonight in Destin Florida.

Who is Colleen Riddle?

Colleen Riddle

Colleen has been an avid exercise enthusiast her entire life. She grew up as a competitive swimmer and learned early on how good it felt to set goals, work hard and achieve them. She reached her ultimate swimming goal of getting a scholarship to FSU. Go Noles!

Colleen Riddle, ACE Certified Personal Trainer. Colleen’s passion for fitness fits perfectly with her career of helping others reach their inner potential. Whether it is losing weight, creating an overall healthy lifestyle, or improving skills as a competitive athlete, she thrives on helping others accomplish their fitness goals. Colleen is also a certified Pre/Post Natal exercise specialist. This certification provides her with advanced skills and knowledge specific to fitness routines for women before, during and after pregnancy. Colleen safely guides clients through personalized exercises designed to reduce stress and anxiety while increasing energy. Some of the benefits for pre/post natal clients include fewer complications during pregnancy, shorter labor time and quicker recovery after birth.

After seeing so many women struggle with their weight after pregnancy, Colleen wanted to find a solution to help new moms. She wanted to provide a complete, realistic, and healthy system that women could easily follow from beginning to end and achieve success. This is why she created the New Mommy Makeover post natal weight loss system (

Who is John Riddle?

John Riddle

John Riddle, ACSM Certified Personal Trainer and USA Cycling Coach. After feeling sluggish all the time and not liking what he saw in the mirror, John knew it was time for some changes to his lifestyle. He started working out, watching what he ate, and began cycling. With consistent hard work, John lost 33 pounds, has more energy, and most importantly has his health back!

Going through this journey helped John decide to change careers and become a personal trainer. He enjoys sharing what he has learned about fitness, nutrition, and cycling with others. John also understands the emotional aspects of trying to lose weight which helps him relate to his clients. In addition to his American College of Sports Medicine personal training certification, John is also a certified USA cycling coach.

He is the only certified cycling coach from Pensacola to Tallahassee and thrilled to be able to offer this unique service to area clients. When they’re not training clients or working out themselves the Riddles enjoy cycling, going to the beach, relaxing with friends and spending time with their cat, Dixie.

Lisa Jimenez

Lisa Jimenez & Colleen Riddle

Lisa Jimenez has helped thousands of top salespeople shatter their self-limiting beliefs and finally get the breakthrough success they want. When it comes to personal productivity and creating unstoppable momentum – there is no one better for your salespeople than Lisa. Her fast-paced, powerful programs come directly from her real-life experience of building a successful direct sales business of her own. Because of this experience, your people will identify with Lisa’s personal stories and get the message.

They will laugh out loud when Lisa reveals the hidden messages that are in the most common fears of all sales people. They will be empowered, through humor, to identify these fears in their own behavior and discard them forever.

Lisa penetrates the hearts of your audience when she reveals her own experience of how she broke through self-limiting beliefs and turned them into the driving force behind her success. Then used these new beliefs to sign a six-figure consulting contract just 9 months later.

From her doctoral work in leadership at Florida Atlantic University, to her matchless experience building a business herself, to her home life as a wife and mother of three children—Lisa gives your people a fun, powerful message of life and work success. They will regain their drive, childlike courage, risk-taking ability, and get “on fire” for what they have to offer in creating personal and career success.

MLM Weekly News: The Sales Numbers Are In For Several Network Marketing Companies For March!

This week’s MLM News is full of great stories of success. We cover some DSA Member Companies like Primerica, Rodan + Fields, 21Ten, OxyFresh, Avon, and more. We also take a look at Plexus Worldwide, Youngevity, and other network marketing news.

Rodan + Fields

Rodan + Fields to Host Inspirational General Session at Record-Breaking 2012 Annual Meeting 

For years you’ve heard about Rodan + Fields’revolutionary products. In 2008, the company became the first prestigious skincare line to exit the department store for the world of direct selling. In 2009, Stanford-trained dermatologists Drs. Katie Rodan and Kathy Fields, along with Lori Bush, co-authored the highly acclaimed national best-seller, Write Your Skin a Prescription for Change, and in 2010, the company was honored with DSA’s Rising Star Award for its dedication to achieving a high standard of excellence in business operations. Click here for the full story – source – Direct Selling Association

Alan Tomlinson has passed away. Alan was the Founder and Chairman of Sportron International and was previously Chairman of the DSA in South Africa, a position he served with distinction for many years. He was also the SA DSA representative to theWFDSA and was well-respected in international circles. Alan devoted many years of service to the SA DSA, contributing significantly to both the organization and the direct selling industry. His family has requested privacy during this difficult time and has asked that any messages are communicated through Cornelle van Graan at Sportron. – Source – Direct Selling News

Gwinnett business leader, longtime volunteer King passes away

Barbara King, a respected business leader and longtime Gwinnett civic volunteer, passed away Wednesday morning.

King retired from Duluth-based Primerica in 2009 as an executive vice president, spending nearly 30 years with the company. But she also had a large role in the community, serving on the boards of numerous nonprofits and civic organizations, including the Gwinnett Chamber of Commerce, Gwinnett Coalition for Health and Human Services, Gwinnett Technical College, Georgia Gwinnett College, The Hudgens Center and Annandale Village. Read the full story here. – source – Primerica News Room

 Alison Lucio Advances To Silver Team Builder

A big congratulations to Alison Lucio — she just advanced to Silver Team Builder! Along with advancing, she has earned the all expense paid Caribbean Cruise and a ticket for the Miami Ignition Event!

Her Sponsor, Jennifer Reedy, is extremely proud of Alison and all her efforts:

“Alison has taken on an adventure and ran with it. I’m so proud of her accomplishments. She takes it on full-time and has excelled quickly and steadily for the past year! Her team loves her and we’re all extremely proud to work with her. Even though I’m technically a ‘leader’ to her, she continues to lead and inspire all of us on a daily basis!”

Steve Machado is in Alison’s Upline, and is very excited and happy for her:

“It’s so much fun to see Alison’s hard work pay off. She truly is great at what she does and her dedication to her business and her team is something to admire. The consistency in her effort, the enthusiasm in what she is learning and building and her willingness to be coached are the keys to her making Silver this month and it will be those traits that will take her to Gold and beyond. We will definitely be celebrating on the Cruise!” Read the full story. – Source – 21Ten Blog

Woot Woot! Jennifer Reedy has advanced to Silver Team Builder! She earned a trip for her and her husband Kenny to the Miami Ignition Event and will also be embarking on the 2012 Caribbean Cruise in May! A huge congratulations goes out to you, Jennifer, and we can’t wait to see you in Miami and on the high seas!

Amy Machado is in Jennifer’s Upline, and is extremely proud of her:

“Jen is a dream to work with. She is helpful, committed, always prepared and very hard working. She is always ready to challenge herself to be better, which is great in this business since you must never stop learning or growing. Her love for people is always evident in every move she makes.”

Steve Machado, also in Jen’s Upline, is thrilled for her:

“I’m so excited for Jen! She has been very dedicated to her business and has been working so hard to grow her team. Any time there has been an opportunity to advance her business or take a step forward on her personal development path, she is the first to commit.”

Jennifer’s hard work and dedication has helped her advance quickly with Life Shotz. She’s willing to learn and spread her training and knowledge to everyone involved with her team. Read the full story. source – 21Ten blog

The Limu Company Numbers Are In And They Rock!

Jan-Mar YTD 2012 vs. Jan-Mar YTD 2011

    • UP 327%
    • UP 235%
    • UP 210%
    • UP 82%
    • UP 199%

March 2012



MLM News Report: Truth About Verve Oxyfresh At The Top Of Their Game, FHTM Lawsuit Update, MLM Sales Growth

MLM News Report

Truth About Verve Oxyfresh At The Top Of Their Game,

FHTM Lawsuit Update, MLM Sales Growth

This has been a great week for Direct Selling News, and the Network Marketing community as a whole, read on to see how Multi-Level Marketing is changing lives worldwide.

This week’s MLM News is sponsored by Rada Cutlery



Attention: Any company looking for a location for a Winter convention, we have access to a great deal at the Summit Lodge In Snowbird!



Summit Lodge, Snowbird, Utah


Contract dates:  Guest Rooms blocked from Tue 10/9/2012 thru Mon 10/15/2012 (inc pre/post)

Ballroom & Meeting space blocked Thu 10/11/thru Sun 10/14  Set up Wed 10/10 if needed

485 room nights reserved with 15% attrtition allowed = 413 Room Nights   (More available)

Room rate $109 + $6 resort fee & + tax

1 comp room for every 50 paid


$23,000 Food & Beverage + Tax & Service


Complimentary Ballroom Meeting Space – 7800 Sq Ft. (Beautiful space!!  Very private)

(Capacity 864 Theater and 553 Classroom – deduct for stage/AV setup)  16′ ceiling

Very large private foyer suitable for exhibits + office area


Other meeting rooms also 

(1. 1659  sq ft – 154 theater/ 72 classroom)

(2. 1755 sq ft  – 170 theater/ 104 classroom)

(3. 1100 sq ft  –  99 theater/ 56 theater—can be use for meeting or office, etc.)

(4. Ballroom divides into 3 sections and can be quickly divided)


Two complimentary 1 Bedroom Suites for up to 7 nights

Five upgrades to Deluxe Bedrooms

Ten Staff Rooms at $79. + $6 resort fee  & tax

Complimentary Fitness Center access

10% discount on in house AV or bring your own


Super congenial and cooperative Snowbird Staff to work with.  Lodge all recently updated.

Beautiful surroundings!!  Lots of team building opportunities.  Very private venue.

Contact Troy Dooly at for additional information!



FHTM Victory in Federal Court – Federal Judge Dismisses Nationwide Lawsuit

A proposed class-action lawsuit against Fortune Hi-Tech Marketing, Inc. (FHTM) was dismissed in Kentucky by a federal judge.

Lexington, KY (PRWEB) February 24, 2012

On Wednesday, the United States District Court Eastern District of Kentucky dismissed a proposed class-action lawsuit against Fortune Hi-Tech Marketing, Inc. (FHTM). The judge ruled in favor of FHTM and all named individual defendants on their motion to compel arbitration. The judge upheld the arbitration clause contained in FHTM’s Independent Representative Agreement, determining that the Plaintiffs had contracted with FHTM, that the contract contained an enforceable arbitration clause for all of the plaintiffs’ claims, and therefore that the case should be dismissed.

FHTM is a direct selling company with a business model that has existed for over 100 years in the United States. The company has been in business for over 10 years and has operated with the highest ethical standards and business practices.

“We feel this is a just and correct decision by the federal court and we are glad that our Independent Representatives can once again conduct business without the challenge of this inappropriate lawsuit. ” said Keith Kuder, Chief Legal Officer for FHTM.

Paul Orberson, President and Founder of FHTM added, “We are excited about this ruling, but, frankly, we trusted the system to get the right result. FHTM is moving forward with the business of doing business.”

Now I was not able to find the actual Judge’s ruling, but I did receive a copy of a draft, where the plaintiffs  are going to appeal the Judge’s decision, so this is not over yet.

I also want to direct our viewers over to Ty Tribble’s blog because he has been following this for a while and have some great back story on things. 


Direct Selling News wrote a great article on the growth of MLM in Peru, tha tis well wroth the read. To many times we in America seem to forget that Network Marketing/Direct Sales is a live and growing worldwide.

Direct selling is alive and doing well in Peru. The industry, which is the largest category within non-store retailing in the country, has allowed hundreds of thousands of Peruvians to create their own business opportunities, and also helped to reduce poverty. And, according to industry leaders, the future looks bright.

Direct selling started in Peru in the 1960s. When the country’s military government imposed severe restrictions on imports in order to promote and protect local production, one company—Yanbal (currently known as Unique, a manufacturer of cosmetic products)—adopted direct selling as its marketing model, providing women with an opportunity for economic and professional growth that did not then exist. In the following years, Avon, Natura and Belcorp entered the market.

Direct selling grew slowly over the next 40 years. In 2001, an initiative by Avon led to the creation of CAPEVEDI (Camara Peruana de Venta Directa), the Peruvian Chamber of Direct Selling ( With the participation of Unique, Belcorp and Natura, CAPEVEDI helped promote the spirit of cooperation between direct selling companies as well as represent the interests of its members to public and private institutions for the development, consolidation and prestige of the business model.

In the following years, direct selling grew quickly. The period between 2004 and 2009 showed the strongest growth—an average rate of 24 percent per year—generating important sources of incomes for more than 350,000 independent entrepreneurs, more than 90 percent of whom were women.

In 2011, the growth of direct selling continued to expand, not only in the capital city of Lima, but also in the provinces, which represent 47 percent of the independent entrepreneurs. Top selling products last year were cosmetics with 25 percent and nutritional products with 18 percent of market participation in direct selling. Within the cosmetics category, direct selling had 57 percent of the market versus 43 percent in retail.

Hakki Ozmorali over at The World Of Direct Selling released the following finding of the biggest companies in direct sales. 

As we have their reports from direct selling industry’s six giants for last year, it’s the time to review and compare their growths. Just like it has been the case throughout the year, we see mixed results at the end of 2011.

The last 5 years’ winner in sales growth is clearly, Natura. Natura increased its sales by 103% in this period! With its 83% growth, Herbalife is a strong second! The slowest of all is Avon, growing at quite modest rates starting from 2008.

It is true that Avon is the biggest of all but at this pace, it should not take too long for other public companies to catch. As an example, while Herbalife’s sales was 22% of Avon’s in 2007,  this is 31% as of end-2011.  On top of this, Herbalife CEO Michael Johnson announced their “aspirational goal of 10 billion volume points by 2020″. This is more or less equivalent to $8.8 billion sales! On the other hand, Avon is most likely to be overtaken by the end of 2012 by Amway who announced 17% growth in 2011, reaching a turnover of USD 10.9 billion!

Vemma’s Policies for Video Clip Use

You can click here to see the actual Video Clip


Breaking MLM News: Richard Brooke’s MLM Company 21Ten Donates To The Generation Why Movie On Homeless Youth In America

When a Direct Selling company executive walks their talk, I get excited. Today, 21Ten announced they have donated to the Generation Why Movie project showcasing the homeless youth epidemic we face in the United States.

Chris Brooke of OxyFresh and the DreamWeaver Foundation is putting all of her resources behind the great project as the Executive Producer, and had this to say…

“We really want to work together to identify the foot problem and the solutions that are needed. We’ve already got a great team in place, and more and more people are calling to ask us how they can contribute and participate.”

The 21TEN marketing team is stoked about being part of something so big, and making this project a true life changer for these kids living on the streets of the USA.

Karli Fairbanks, a 21TEN designer stated it this way – “Raising awareness about the realities of homelessness is important. It’s always refreshing to see people making an effort to acknowledge the people who are often unacknowledged. I respect 21TEN all the more for investing in this project and allowing us to be a part of it.”

To become a part of this great project visit

Official Press Release from 21TEN!

Direct Selling Company 21TEN Donates Time and Resources to Build Website Fighting Youth Homelessness