Everyone who joins a Network Marketing opportunity has good intentions. Everyone thinks (albeit briefly) that they will succeed. Otherwise, why would they join in the first place?
Intentions are overrated. The power of intention might get people started, but it is short-lived. We need more than that. We need staying power. We need momentum. We need wins.
This week’s author Jeffrey A. Babener is the principal attorney in the law firm of Babener & Associates.
For more than 25 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the Direct Selling Association. He has served as legal advisor to various NYSE direct selling companies, including Avon, Herbalife, USANA, and Nu Skin. Jeff has lectured and published extensively on direct selling. He is a graduate of the University of Southern California Law School. Jeff is an active member of the State Bars of California and Oregon.
Guest Post by Jeff Babener
When I hit the streets as Super MLM Man (check out the video here), I wanted to find out what people really think about Network or Multilevel Marketing (MLM).
There are not so many direct selling companies that start their journeys as big businesses from day one. Almost all are small and medium-sized enterprises (SMEs). In fact, many of them start as family-owned businesses. And they come with their limited resources and their own weaknesses, as well.
Here are several of the areas where those start-ups in the direct selling industry fail:
Getting the maximum benefits from a cooperation with a direct selling consultant is not an unrealistic expectation. And there are many companies that have achieved this and have been very happy with the results. However, this requires taking the right steps in looking for, contracting and working with a direct selling consultant.
This week we will cover this.
1. How do I understand if I need a direct selling consultant?
Can you guess the biggest motivational challenge people face during their first few years in Network Marketing?
You got it – cash flow versus effort ratio.
They work 10-20 hours a week for meager wages. “Where is all the big money I was promised?” they cry. And then they quit.
Depending on who you are talking to, you can get various responses to this question. Some would say a fortune is possible, while some others would tell that one can make a pocket money at most.
There are also others who take their stands on extremes, of course. Those on one end claim that a fortune is guaranteed and people on the other extreme say it is not possible to earn literally anything with network marketing.
But we have data from companies disclosing how much they pay to their representatives. Let’s check a few of them.