Angela Cretu graduated from the university in Bucharest, Romania in 1997 and from the London Business School in 2007. In November 1998, she began her career at Avon Romania as Sales Manager. In 2007, Angela became Avon’s Vice President South East Europe & Romania, leading a group of 10 countries. She, then moved to Avon headquarters in New York, as the Global Vice President of Business Model Innovation. She is currently Avon’s Group Vice President Africa & Middle East and GM for Turkey.
It has been more than two years now since we had a Q&A with you following your appointment to Turkey. What were the major challenges in your two years at Avon Turkey and in Turkey, in general?
Our focus was to understand the dynamic in the market and to engage all necessary resources to strengthen Avon’s position as iconic beauty brand and women empowering movement in Turkey. The main challenge was to drive the transformation in a macro environment that became pretty volatile last year but with our solid experience in this area and staying true to our vision we went through it successfully.
Getting the maximum benefits from a cooperation with a direct selling consultant is not an unrealistic expectation. And there are many companies that have achieved this and have been very happy with the results. However, this requires taking the right steps in looking for, contracting and working with a direct selling consultant.
This week we will cover this.
1. How do I understand if I need a direct selling consultant?
This week we feature an article from Fabio Piastrelli. He is one of the co-founders of Gera, a Brazilian software company specialized in IT solutions for direct selling. Fabio has more than 20 years of experience in the direct selling market, 10 of those working for Natura, the 6th largest direct selling company in the world. Piastrelli also is one of the first experts to talk about omnichannel strategies for direct selling sector in Brazil.
Guest Post by Fabio Piastrelli
The Future of Direct Selling Is Still Promising in Brazil
It has always been interesting to see how direct selling companies compare on various grounds. Where they spend their money and at the end of the day, how much money they generate for their investors absolutely rank among the most interesting ones.
In this article, we will be briefly reviewing 11 direct sellers with varying sizes of business and with different product portfolios. These are Avon, Herbalife, Mannatech, Natura, Nature’s Sunshine Products, NHT Global, Nu Skin, Oriflame, Tupperware, USANA and Youngevity. This review will be based on their 2016 first quarter figures.
Depending on who you are talking to, you can get various responses to this question. Some would say a fortune is possible, while some others would tell that one can make a pocket money at most.
There are also others who take their stands on extremes, of course. Those on one end claim that a fortune is guaranteed and people on the other extreme say it is not possible to earn literally anything with network marketing.
But we have data from companies disclosing how much they pay to their representatives. Let’s check a few of them.
Guest author Jennifer Fong is a direct sales marketing and communications executive who has been a leader in our industry’s use of social media and digital marketing for over 10 years. She has held senior executive roles with several companies, and has also served as a marketing and operations consultant to the industry. Jennifer writes the well-known direct sales social media blog that is read internationally, and has been ranked one of the top 10 blogs in the industry.
She has recently completed a role as interim President for a European direct selling company launching in the United States.
Guest Post by Jennifer Fong
Numerous direct selling companies start their journeys in small offices, with few staff – if any, and with very limited budgets. The ease of entry into the market attracts many entrepreneurs, naturally. At the end of the day, they would not need to invest heavily to build a huge manufacturing plant, would not need to hire hundreds of staff or to spend a lot of money on advertising.
Stage 1: Let’s Start
The first steps taken are determining the product line, deciding on the compensation plan and finalizing those few formalities like putting together the application form, the representative contract, and the policies. If the local regulations require certification, that is also have to be taken care of. That close friend’s son who happens to be a young graphic designer designs the web site, and that nephew who has a programming certificate codes the software and voila! The company is in business!