It seems that in the last two or three months dozens of leaders and organizations have been doing what I call the MLM Springtime Shuffle. Now don’t get me wrong, in network marketing there is always someone shifting from one company to another. But in the springtime, it seems that independent professionals just get the itch for some new adventures.
The definition I am using when it comes to cross-recruiting as it pertains to this article is as follows:
Cross-Recruiting – soliciting anyone from your former network marketing company, who is not personally enrolled/sponsored by you! This includes answering any questions about your new company from anyone who might call, email, text, private message, or ask a public question about your new network marketing company, which was also not your personal enrolled/sponsored.
It also includes doing 3-way calls for your personally enrolled/sponsored who came with you from your former company. If they put you on a call with their personals and you present the new business opportunity, products or talk about he company in anyway this can be seen as cross-recruiting.
The one exception to this definition is if the person you are talking with has been separated from the former company the amount of time published in the policies and procedures; this is usually six months.
1. Disconnect from anyone who you specifically know were in your former company. Without a doubt this is not easy, but you know who the top leaders are, and who were in your downline who you did not personally sponsor/enroll in the company.
2. Deactivate any former private or public groups you administer where the majority of the membership is from your former company. DO NOT, send a group message telling everyone in the former group, you have started a new group.
3. Remove all SEO, tags, pictures, hashtags, videos or anything else on your social profile which can be construed as a potential cross-recruiting violation. If you don’t want to remove your pictures, then change the setting to just allow you and your remaining friends to see them.
These three action steps will be a good start at protecting yourself from cross-recruiting alligations/violations. And based on your individual situation I am sure you will think of some others.
Below is a small part from a great article written by MLM Attorney, Kevin Thompson over at Thompson & Burton…
Nonsolicitation. This provision is usually the most difficult to navigate. This provision limits a leader’s ability to do what he or she does best: communicate. I’ve prepared a list of suggestions to help leaders stay in compliance with this provision:
- Stay away from email blasts. Without a doubt, there are members on your email list that were NOT personally enrolled by you. If there’s a single email from you to someone that was not personally enrolled, it’s smoking gun evidence of a violation.
- Stay away from facebook updates. There’s a growing argument in the law that facebook updates can be considered solicitations. And without a doubt, there will be people connected with you on facebook that were not personally enrolled. Why create room for the argument?
- Delete your facebook profile and create a new fan page. After leaving a company, it’s wise to delete the old profile and create a new facebook fan page. First, deleting your profile publicly communicates your intentions of honoring the agreement, which will be important in the event of a dispute. Second, it eliminates the likelihood of error. Again, one update on your facebook profile can be hazardous. In the future, segment your “friends” in your personal profile, separating friends and family from your MLM promotional efforts. Regarding the fan page, fan pages are one directional….people “Like” the fan page if they desire to receive information from the individual (or brand). They’re “opting-in” to receive information, which undermines any argument that the leader is specifically targeting members from the downline.
- No Solicit Certification Forms. If a leader really wants to go the “extra mile,” I’ve seen it done whereby an extra form is signed during enrollment. This form is a one page document where the new distributor certifies, via their signature, that they were not solicited by the enroller. Is it bulletproof? It has yet to be determined. However, it demonstrates some extra effort by the leader to honor the contract, which can never hurt.
- Website. If the leader was using a website to promote their old company, it’s not advisable to continue using that website to promote the new business. The argument can be made that the leader, using a platform built while building the old MLM, was using that platform to reach non-personal recruits. However, if the content on the site is not specific to any one particular company, there’s not an issue in posting an update there.
Nondisparagement. Leaders, in their effort to explain why they’re joining the new company, oftentimes talk trash about the old company. I’ve spoken with leaders in the past that have expressed frustration about this provision. In their minds, their only leverage against a powerful company is “the truth.” The problem with “the truth” is that it’s oftentimes a negative impression of the business and it gives the company additional strength in litigation. In most agreements, there’s a confidential dispute resolution process. Airing out the grievances in public only bolsters the company’s position, it does not weaken it. With the larger MLMs that have weathered several storms, they’re not going to budge at the threat of “going public” never works.
- Avoid saying anything negative about the former company with ANYONE, including your most trusted leaders.
- No anonymous smear campaign. It just doesn’t work.
- If you insist on talking about your old company, stick to the facts, avoid opinions.
- Use all your products in as many creative ways as possible. Your product experiences become your basis for retail sales.
- Think about what you will do with your Network Marketing asset income ALL THE TIME and let yourself FEEL how it will feel.
- Create and maintain a list of people to prospect and how to get a hold of them…there ought to be hundreds of people on it. Do NOT pre-judge their interest.
- Study MLM like you are pursuing a four-year degree in it. Read and listen to EVERYTHING.
- Manage your beliefs. Study, listen to and watch people that have the beliefs you want. Learn to believe in what you want as an expectation.
- Create a business plan…a simple one that you WILL follow every day. Boil it down to a daily action plan, then let the plan work you.
- Treat your opportunity like any new career. Dedicate yourself to mastering it.
- Work at least part time — 10 to 20 hours a week. Sometimers only get paid sometimes.
- Learn to SELL the income opportunity as well as you might sell the products. More people are interested in the money.
- Sell income and free time more than a business opportunity or home-based business. People want holes, not drill bits.
- Don’t push ropes. Work with the willing. Work only with those who work, not those who promise to work.
- Give yourself options from which to pick your leaders. Sponsor enough people to create some odds in your favor.
- Sponsor and keep sponsoring until you find an Ace (worker). Then, take them DEEP! (There are always four aces in every 52 cards. Oddly enough, there are usually at least four builders out of every 52 you sponsor).
- Be mindful of “placing people” under people. No one likes being given up for adoption. It is not as good an idea as it sounds.
- Sponsor as though you could only do so for the next 12 months and then had to build it all from that.
- Prospect as though you believe everyone is at least interested. They would be, if they knew what you knew…wouldn’t they?
- Keep a prospecting pace and attitude as though the company was paying you $10,000 a month JUST to introduce people to it.
- If all you had to do was introduce the company to get paid, who would you talk to? What would you say? What would you do if they said no? Do the same thing with the same attitude and you will earn $10,000 a month and more.
- Some will; some won’t. So what? Who’s next?
- Remember, the more people who say no, the closer you are to the one who says yes. The odds PROVE it, so bank on it.
- If time and opportunity permit, get to know people before introducing them to your opportunity. Find out what is important to them and what is missing.
- Never be cute or creative about what it is you do. Be straight about the opportunity. Answer every question directly, followed immediately by your own question.
- Call people by their name. They love hearing it and will love you for remembering it.
- Leapfrog! Show people that it is who they know that can make them successful. Paint the picture of their success through their prospects.
- Drip on everyone that has said no. What they meant was, not now. Send them something every month. Life will change for them.
- Offer people about one-third of what you think their full-time income is. Less is boring. Much more is unbelievable.
- Offer a specific amount of income as soon as possible. Some or a lot of money is difficult to visualize. $500 next month is hard for anyone to pass up.
- Don’t beg people to join. Beggars are not attractive. Offer the opportunity and be just fine with them not being ready.
- Be mindful of what you are doing when you offer the opportunity to others. Would they want to do what you are doing? Prospecting for the income opportunity while working a booth at a flea market does not work.
- Do you look like your opportunity is working for you? Are you having fun? Are you dressed attractively? Are you groomed attractively? Does your car look scary to ride in? Is your home inviting? Do you speak positively about life and others?
- Listen, listen, listen, listen, listen, listen. No one cares how much you know until they know how much you care. Listen!
- Edify, edify edify! Sell your sponsor, your upline, and corporate leaders. Sell them to your prospects and new distributors powerfully. Practice this.
- Know your competition. Visit other companies’ opportunity meetings. Study their websites. See their strengths and weaknesses. Learn from them.
- Support the dreams of your competitive distributors. Do not undermine their opportunity or attempt to lure them away. Many of them may soon be looking for something new.
- Paint a vivid, powerful picture of the income opportunity for your prospects. People have to see it in their mind’s eye first to believe it.
- Learn to sell the unique advantages of your opportunity: longevity, integrity, million-dollar empire builders, immediate income, paid weekly, personal development opportunities, unique products, products that create asset income, your sponsor, your upline, your corporate leaders…
- Craft and practice your personal story on every product with which you have had success, as well as why you are engaged in the opportunity. Be brief. Be powerful. Think of how others could interpret what you say. Think of how you could say it so that they will believe you. What would it have to sound like for you to be interested?
- Be on ready alert to offer any one of your success stories on e-mail, in meetings or on any conference call when given the opportunity. Information tells…stories sell. Master your stories. BE BRIEF. STAY ON TARGET.
- Craft a Story Letter — a 3/4-page letter on non-company letterhead that tells the story of how and by whom you were introduced to your company; what the products did for you and what it was about the income opportunity that compelled you to take advantage of it.
- Use your Story Letter as your primary piece of prospecting literature. Send or hand it out with anything else you offer to prospects. Add it to your web page. Update it as often as you have something powerful to add.
- Prospect anyone and everyone with whom you would consider working. Some of the most successful Network Marketing leaders today first joined as very unsuccessful people. And, the more successful one is already (to a point of about $500,000 annual income) the easier they can see this working; the more contacts they have and the more credibility they have with those contacts. From the lowest to the highest and everyone in between…prospect them all! Remember tip #27? Offer them 1/3 of their current full-time income.
- Less successful people will respond to immediate income, the opportunity to sell product and weekly checks starting next week. Even $50 to $100 will make a huge difference in their lives. And, they are willing to do more for it.
- More successful people respond to monthly income and longer-term asset income and are usually willing to do less for it. Financially successful people are often dominated by their business or career and are looking for a way to replace a portion or all of their income. They are usually willing to wait longer and will invest more to make it happen. Most people that earn up to $500,000 a year could not maintain their lifestyle off liquid assets if their income stopped for more than two or three months. Being broke is a relative concept.
- Master the Art of Leapfrogging™. Leapfrogging is showing the prospect who they know that should be successful, most often using occupations as the anchor. Paint a picture on a yellow pad of how their group should grow (1st level, 2nd level, etc.) based on knowing people in certain occupations. The leapfrogging conversation starts by asking, “Who do you know that is a __________?” More successful people must be leapfrogged so that they can see how it is who they know, or what lead generation system they have access to, that will earn them the money; not how much time they put in themselves.
- Master the Art of Listening Through Objections™. Prospects’ objections are rarely true, even for them. These objections are merely a form of resisting being “sold.” Never argue, not even subtly. Always listen: embrace, define, embellish, purge, and address.
- Master showing your career plan: Four who get four who get four, two who get two, etc.. Focus on the four cornerstones of why it works: The People (how to amass all those people), The Sales (how do you expect $100 or your active requirement from each), The Compensation Plan (an average of 10%) and the Residual Asset Value (5 to 20 times the asset annual income). Study The Four Year Career® Plan™.
The first thing that came to mind when asked to write this article was that the first Element of Greatness has to be…
That one does something great.
The people who inspire us in life are the ones who accomplish things we feel are beyond us – beyond our courage or our innate abilities or our willingness to pay a great price. The accomplishments may be the end result of other elements; and elements without a great end result are nothing more than theory.
We thrive on the actual success stories of others, whether it is in sports, politics, business, the arts, or even Hollywood. We dress up like cartoon characters and act like two-year-olds, cheering someone else on to earn millions and get their own star of fame. We dress like those who have accomplished so much. We talk like them; model our lives after their habits and preferences; and will do darn near anything to be in their presence, if even for a fleeting moment.
The Great Accomplishers of our time are our idols, for they are living the lives that we dream of living. Even if only part time and only in fantasy, they are still the fuel of many dreams. So what defines doing something Great? Certainly raising healthy, productive and happy children is a great accomplishment.
Certainly teaching our future society leaders to excel qualifies. And usually, the way we respond to an accomplishment defines it as Great. When we are in awe. When we turn our full attention. When we get that feeling of otherworldliness. When we are filled with the thrill of victory. This is when one of us has done something Great. It is in all of us.
And the Elements to let it out?
- The first precursor to great acts has to be a great Vision.
By Vision I mean a crystal-clear movie, complete with every dimension of reality – from dialog, to sound effects, to the specific emotions that the entire scene creates. A Vision of accomplishing something so extraordinary, that others dare not to even dare. All Great accomplishments start with a clear picture and set of feelings of what it will be like … what it will look like, what it will sound like, and most importantly, what it will feel like for the pursuer (and everyone in their wake) to have it all come to fruition. The greatest men and women in our history most likely came by their Visionary tendencies naturally. Others may want to learn the “art” of it, for all of us can accomplish great things by committing our hearts and minds to it with “no exits” allowed.
- The second precursor has to be communication of the Vision and the rewards of accomplishment.
The Great Ones have usually had the innate ability to communicate their Vision and the resulting rewards to all those whose blood, sweat and tears would be required to pull it off. The Great Communicators have the courage and vulnerability to put their hearts on the line for all to see, hear and feel. For it is the heartfelt connection that rallies the forces, both tangible and mysterious, to come to bear on Vision. Those men and women who can pour it on with a passion, and listen with every fiber of their being, are the ones who ignite others’ spirits to get the big jobs done.
- The third precursor will have to be Self-Motivation.
That wildly powerful, ever-flowing concoction of genius-like creativity, the eternal optimist, the Herculean-type energy, and the courage of a mother defending her child’s life. Self-Motivation gives us the power to act, and the power to attract that which we need to bring our Visions to fruition. Self-Motivation flows in direct proportion to how clear and compelling one’s Vision is in their mind and in their heart. We all bump into it occasionally, and have it in our grasp any time we are creating in-the-moment fantastic results. And, it is the Great Ones amongst us who manage their spiritual state to keep it consistently flowing in abundance, regardless of circumstances, obstacles or immediate results. Motivation is the magic that makes things happen.
- And the final precursor is Courage.
Although a component of Motivation, for me Courage is the component that is continually assaulted in the quest for great deeds. The Courage to face opposition. The Courage to challenge the status quo one more time … after 1,000 times. The courage to face daily failures and stoke your own fires of enthusiasm to get back in the game and lead the way. Courage is simply the ability to see the danger everyone else sees and act anyway, without regard for being in harm’s way. Just think what you can accomplish when you are courageous enough in every moment of the quest.
What makes Great men and women?
- Great Vision,
- Great Voice,
- Great Motivation,
- Great Courage, and
- Great Deeds.
“This, therefore, is a faded dream of the time when I went down into the dust and noise of the eastern marketplace, with my brain and muscles, with sweat and constant thinking, made others see my visions coming true. Those who dream by night in the dusty recesses of their minds wake in the day to find that all was vanity, but the dreamers of the day are dangerous men, for they may act their dream with open eyes, and make it possible.”
– T.E. Lawrence, 1888-1935
Seven Pillars of Wisdom
(Oxford Edition, 1922)
For more inspirational insight to achieve your personal success, read my book Mach II With Your Hair On Fire.