Natura is a Brazilian cosmetics direct seller that was established in 1969. It is definitely not a newcomer. However, mostly because its operations were focused only in Brazil for many years, it is not as known as the world’s other larger direct selling companies.
However, it is the 8th largest player in the global industry as of 2015 year-end. Last year, Natura’s total sales was more than USD 2.4 billion. To compare, Natura’s sales volume is higher than companies’ like Tupperware, Nu Skin, Oriflame, Jeunesse or USANA that are familiar names to many.
This week we feature an article from Fabio Piastrelli. He is one of the co-founders of Gera, a Brazilian software company specialized in IT solutions for direct selling. Fabio has more than 20 years of experience in the direct selling market, 10 of those working for Natura, the 6th largest direct selling company in the world. Piastrelli also is one of the first experts to talk about omnichannel strategies for direct selling sector in Brazil.
Guest Post by Fabio Piastrelli
The Future of Direct Selling Is Still Promising in Brazil
It has always been interesting to see how direct selling companies compare on various grounds. Where they spend their money and at the end of the day, how much money they generate for their investors absolutely rank among the most interesting ones.
In this article, we will be briefly reviewing 11 direct sellers with varying sizes of business and with different product portfolios. These are Avon, Herbalife, Mannatech, Natura, Nature’s Sunshine Products, NHT Global, Nu Skin, Oriflame, Tupperware, USANA and Youngevity. This review will be based on their 2016 first quarter figures.
Following the end of the first quarter, the time has come to briefly review the performances of the largest direct sellers. Normally, this analysis has been covering Avon, Herbalife, Natura, Nu Skin, Oriflame and Tupperware. However, Oriflame’s report would come after mid-May so I have decided skip it this time.
Again, the focus in this review will be on these companies’ revenue growth performances. As you see below, Herbalife and Natura posted positive figures whereas Avon, Nu Skin and Tupperware’s growth figures were negative.
Without a doubt Direct Selling worldwide is coming on strong. Having weathered the economic recession of 2008, we are now seeing the rise in sales as well as distributors. And 2013 has started off on a strong note for both the public and private network marketing companies as we can see with this most current MLM News Report.
Success University 2013
Mary Kay Implements Latest Mobile Technologies to Support Worthy Cause
Domestic violence remains the number one cause of injury for women ages 15 to 44 and each year, in the U.S. alone, victims of domestic violence lose nearly 8 million days of paid work. In efforts to promote prevention and raise awareness, Mary Kay has launched innovative strategies to put a stop to violence and educate others about how to identify abuse.
In 1996, Mary Kay Ash first launched the Mary Kay Foundation with a commitment to help bring an end to cancers affecting women. Just five years later, those efforts were expanded to include working toward an end to domestic violence, a cause that has remained one of the foundation’s primary focuses ever since. Today, as part of its efforts, the company takes a uniquely innovative approach to furthering the cause through the use of mobile technology to provide support and assistance to those impacted by domestic violence who may feel they have no place to turn. (Read The Whole Article Click Here)
This week Washington, D.C., was the site of conferences hosted by the National Association of Attorneys General (NAAG), the Republican Attorneys General Association (RAGA) and the Democratic Attorneys General Association (DAGA). DSA’s involvement with these organizations has long been recognized by the DSA Government Relations Committee as an integral tactic of the Association’s government relations and political outreach strategy. DSA attorneys Valerie Hayes and John Webb participated in these events and spoke with numerous State Attorneys General about issues important to the direct selling industry. Specifically, they discussed the recent enforcement action filed against Fortune Hi-Tech Marketing by the Kentucky, North Carolina and Illinois Attorneys General in conjunction with the Federal Trade Commission. DSA staff discussed the Association’s membership review process and members’ compliance with DSA’s stringent Code of Ethics. In addition, DSA staff discussed legislation introduced in various states that would impact direct selling companies and distributors, as well as other issues.
Vice President Joe Biden and U.S. Attorney General Eric Holder gave keynote addresses at the NAAG meeting, focusing on the Administration’s gun control initiative. Thomas Curry, Comptroller of the Currency, and Richard Cordray, Director of the Consumer Financial Protection Bureau, discussed how the federal government is working with states to enforce consumer protection laws.
As prescribed by the DSA Government Relations Committee, DSA will continue to meet with State Attorneys General to foster these relationships and advocate the interests of the direct selling industry.
Network Marketing Companies In The News
Amway recently opened a new facility at Citi Field, home of the New York Mets baseball team. The Amway Business Center will be used for classes and serve as a resource for distributors. The company has also announced a sponsorship package with the team that includes a sign on the right-center field scoreboard, hospitality opportunities, season tickets and other ways to put its sponsorship into action.
Natura Cosmeticos was ranked No. 2 on the 2013 Global 100 List of the Most Sustainable Corporations in the World. The list is created by Corporate Knights Inc. using data on corporate sustainability from the top 100 large-cap companies in the world. The rankings are announced each year at the World Economic Forum.
Origami Owl has partnered with the country music band Rascal Flatts to promote its TAGGED™ collection. For a limited time customers will receive a digital download of Rascal Flatts’ latest single, Changed, with the purchase of Origami Owl’s Changed Tag.
Stella & Dot has established its European headquarters in London and is now looking to expand to Scotland with the recruitment of up to 450 new sales representatives there.
USANA announced that its China subsidiary, BabyCare Ltd., received official government approval from the Ministry of Commerce People’s Republic of China to expand direct selling activities in three additional provinces/municipalities: Jiangsu, Shanxi and Tianjin. These licenses are in addition to a license in Beijing.
In additional company news, the USANA True Health Foundation donated $10,000 NZ to KidsCan, a nonprofit organization in New Zealand, in response to Mike Allsop completing the 777 Project. The challenge included running seven marathons in seven days on seven continents.
Vemma has won five graphic design awards in two competitions sponsored by GDUSA magazine. The company took home three awards in the American Graphic Design Awards competition and two from the American Package Design Awards.