MLM Company Review: Ocean Avenue Chief Science Officer, Franco Cavaleri Shares His Passion For Nutritional Empowerment

A couple of weeks ago, I caught up with Ocean Avenue CSO, Franco Cavaleri, for a private conversation so I could better understand his passion for Nutritional Empowerment. What he shared about his discoveries on helping people develop their own ageless performance, and how in most cases the answers are found within each person.


Cavaleri went on to explain how he teamed up with Ocean Avenue to take his science and apply it to each of their five products Whey Beyond, Empower, Invigorate, Whey Smart, Focus Energy.

Let’s take a look at Franco Cavaleri’s background and what makes him a unique choice as a Chief Science Officer!

Franco Cavaleri CSO ocean Avenue

Prof Franco Cavaleri BSc NB, a prominent nutritional biochemist, is the founder of multiple successful health research and development corporations each serving different niches: Champion’s Choice Advanced Nutrition, a sports nutrition company; Biologic Nutritional Research Inc., a health and wellness company. More recent corporate start ups include Biologic Publishing Inc., a company focussed on publishing and education, and Biologic Nutrigenomics, a company focused on researching nutrient-gene interactions related to health and disease. Franco Cavaleri is the Chief Science Office of and an equity partner in Ocean Avenue.

Cavaleri’s mission and philosophy is conveyed through these corporations to provide education and other means for humans to maximize health, performance and personal potential in life. BiologicVETTM is an additional brand of nutritional supplements designed by Cavaleri to maximize health and quality of life for cats and dogs. Cavaleri is also the author of the best- selling Potential Within: A Guide To Nutritional Empowerment.

Potential Within Franco Cavaleri

Cavaleri graduated from the University of British Columbia, where he majored in Nutritional Science and Biochemistry. His postgraduate work was taken out of the education system and into private research in a move to maintain commercial control and corporate ownership of the cutting edge nutrient – based pharmacological property. He continues to focus on the latest gene-related and insulin-related nutraceutical research working with human, canine and other models (species-specific nutrigenomics).

Alphahelix DNA Protein

Franco Cavaleri has been a regular lecturer to pharmacy and other health care students of post secondary institutions introducing the pharmacology and drug interactions of some key nutraceuticals and how they too relate to nutrigenomic activity. The Drug Interactions Database of this website displays the fruits of this research work.

His efforts in scientific research and development of nutrient-gene interactions have resulted in widespread recognition in the health industry, including Gold, Silver and Bronze Alive Formulation awards in addition to best-seller status for his book, POTENTIAL WITHIN, A Guide to Nutritional Empowerment. POTENTIAL WITHIN is sold in book stores, pet stores and health food stores in North America.

He is a sought after consultant and speaker on human and pet health issues throughout North America and overseas, as well as a frequent television guest and a regular contributor to numerous magazines. Cavaleri’s professional path was inspired by his own recovery from a life threatening disease, much to the amazement of medical professionals. With the belief that intelligent nutrition can be life-changing and metabolic correction the true treatment for disease, he has set out to share his message with consumers and health care professionals world wide.

A former soccer player and competitive bodybuilder, Cavaleri has won several titles including the pro-qualifier, IFBB North American Bodybuilding Championships. Today, he serves as CEO, president, and research director of Biologic Publishing Inc and Biological Nutrigenomics Health Research Corp. ( and is an adviser to industry companies and organizations involved in human and animal nutrition. He has been part of the monograph collection and drafting for the CFIA (Canadian Government Food Inspection Agency) NPN (Natural Product Number) human health care initiative.

In April of 2004, Franco was inducted into the CHFA’s (Canadian Health Food Association) Sports Nutrition Hall of Fame for his efforts and contributions to the health care and sports nutrition industries. He also sits on the board of the Canadian Sports Nutrition Association.He has founded three corporations in the past twenty years, each revolving around human and animal performance and wellness – Champions Choice Advanced Nutrition, Biologic Nutritional Research Inc. These two companies have become part of corporate mergers while Franco continues his scientific research today through Biologic Publishing Inc. and Biological Nutrigenomics Health Research Corp.

In 2008 Biologic Publishing Inc launches Health Blog and Nutrient-Drug Interactions database (>9000 research supported drug-nutrient-nutraceutical interactions) developed from years of Franco Cavaleri’s investigative work.

In 2009, Franco Cavaleri completed a breakthrough trial in relation to genetic activation and modulation by a highly specialized herbal fraction; the scientific validation for autoimmune augmentation that he has used personally to overcome amazing challenges and reach world class athletic status. These natural pharmacological agents have been applied by Mr. Cavaleri to treat N of 1 cases of autoimmunity under his direction with unfathomable but irrefutable success. The success of this broader pilot trial has set the stage for an inflection point on how chronic inflammation and autoimmunity are treated. Franco Cavaleri will be leading a research initiative in a doctoral program at the University of British Columbia’s Experimental Medicine Unit starting in 2012 for two years. This research is designed to further investigate and develop his cutting edge nutraceutical breakthroughs in a peer reviewed formal environment. These patented anti-inflammatory inventions work at a deeper level than common non-steroidal anti-inflammatory drugs or corticosteroid therapies to inhibit genetic transcription of inflammatory chemistry. It is believed that this model will change the way we treat and prevent inflammatory disease in the future.

Cavaleri and his lovely wife, Kimiko, are proud parents of two beautiful children and the guardians of three companion canines. He practices his word and puts family health and wellness first. Franco volunteers some time as a youth soccer coach.

Breaking MLM News: Donna Valdes Take CMO Position With New MLM Coffee Company VidaCup

Breaking MLM News: Donna Valdes Co-Founder of the Real Savvy Success Female Movement, Takes CMO Position With New MLM Coffee Company VidaCup International!

For Immediate Release

Contact: Donna Valdes, CMO, Vidacup International Phone:  704-660-VIDA (8432)

Vidacup International ™ Network Marketing & MLM Prelaunch

New start-up Vidacup International ™ turns your everyday coffee into a Cup of Life

Mooresville, NC — August 28, 2012  — Vidacup was founded by an innovative team of professionals dedicated to changing lives around the world through exceptional functional beverages infused with highly effective nutritional products while providing a rewarding opportunity for those who want to share them.

“Vidacup  is  the  perfect  combination of  everything  I    ever  wanted  to  find  in  a  company  as  an independent distributor,” says Chief Marketing Officer Donna Valdes. “The founding team of Vidacup has over 90 years of combined direct sales experience, both in the field and on the corporate side. We also bring expertise in many other areas of business and believe this gives us a unique perspective when it comes to developing Vidacup and appealing to prospective Brand Promoters.”

Vidacup is focusing on the coffee niche because of its large market potential and the social nature of the product. Given the social business model Vidacup plans to implement, it’s a natural fit! Over 400 million cups of coffee are served every day in the USA, and it is part of a $125 billion  annual market globally. Combining coffee with nutritional and herbal blends shows promise as an emerging trend.

Vidacup was recently awarded the exclusive distribution rights to what many believe is the most potent immune modulator on the planet; a new enzyme isolating extraction of the H1X1 Agaricus Blazei Murill mushroom. Clinical studies of this powerful mushroom have shown exciting and broad-reaching health benefits. Now, with this powerful new extract, health benefits promise to be even greater for the consumer. Valdes is excited. “The H1X1 Super Concentrate is a big deal. This incredible mushroom extract delivers  many  times  more  health-enhancing beta  glucans of  any other  mushroom on  the market.” Every Vidacup product will be infused with this super concentrate.

In addition, Vidacup will be setting a new standard with their technology- based compensation plan. Today Vidacup introduces a free sign up period during which anyone may join Vidacup and have access to a brand new marketing system platform that encompasses social media promotion.

The word vida means life in several languages and the team at Vidacup specifically chose that word as part of their name, because life is the most precious thing each of us is given. “Here at Vidacup, we want to do our part to help you make the most of it.”


About Vidacup International –

Vidacup International is a network marketing company located in Mooresville, NC. For more information, for general public: Donna Valdes, CMO,


Breaking MLM News: New International Family Driven Network Marketing Company Launching…

It is not everyday that I get the privilege of working closely with an international MLM start-up, who has brought folks together from across oceans, from different avenues in business to launch a movement that Celebrates Life in the Network Marketing community.


When I received my first call from Indonesia by one of the company owners and he shared the vision of the leadership team, and how they would like me to be a part of this new company as a consultant, I was truly honored, but taken back at the same time. I had never taken on such a project, and to have a top international network marketing leader ask me to be part of the inter-circle was truly an Epic Adventure, I was looking forward to.

But, my real buy-in to the vision of the owners did not come until I got to see first hand the real “WHY” that was driving the vision of this company. Watch the video below to get a better understanding of what I mean by “The WHY!”


The four driving forces behind this company are two very amazing couples who I have found walk their walk. What I found after investing some quality time with these folks over the last 60 days, is they have not always had it together as individuals or as couples.

It has been trough their own failures, as people and as entrepreneurs that they have realized that what matters most in life is not the money we earn, the tops we buy, or how many zeros we have in our bank accounts. What matters most if the FAMILY! Not just their families, but how they touch other families.

So very quickly I was introduced to not just their families, but the families who shared the same WHY as the founders.


However, behind every WHY must be a product or service that will engage the masses to become Raving Evangelists like those who drive the WHY of APPLE! What was started by Guy Kawasaki (the original Apple Evangelist in the 1980s) has now become a worldwide WHY that has allowed APPLE to touch and change the lives of millions of people and cross demographic and culture groups.

Well, after meeting the Chief Science Officer brought in by the founders, it was easy to see who the Chief Evangelist was going to be. His drive and passion to change the world and make it a better place for all people, not just a select group, was amazing.

Every now and then a small team of people get together, and decide to make an impact in the world. They are willing to risk more than most folks feel is wise, but are willing to follow their heartfelt passions. Their mission in life if you will.

Well soon I will be able to reveal who the folks are behind this new company, the product and most of all allow you to listen to them personally share why they are so passionate on building a company around FAMILY!

These truly are some amazing folks, with extraordinary passion for their mission!

Living An Epic Adventure,
Troy Dooly
The Beachside CEO

Mike Boggs Calls Ceres Living The Exclusive Distributor of AC-11 His New Home

My long term friend and top MLM leader, Mike Boggs has decided to make Ceres Living, his final Network Marketing company. Ceres Living a wholly owned subsidiary of Promethean Corporation is the distributor of AIO created by NeoSTEM the world leader in adult stem cell research and storage.

For clarity, I want to make it clear, the publicly traded companies I refer to in the above video are NeoStem and the Promethean Corporation. Ceres Living is a wholly owned subsidiary of Promethean, and is not a publicly traded company.

Earth Times one of the world’s leading social responsibility blogs just announced the new exclusive agreement between Optigenix Inc and the Promethean corporation for distribution of AC-11 ® in the direct sales/network marketing channels. (Read It Here)

This is not the first powerful strategic partnership Richard Anzalone has forged. His first was with NeoStem a leading adult stem cell collection and research company. NeoStem, along with a leading nutritional laboratory, assisted Ceres Living in the development of their AIO Liquid Nutraceutical Dietary Supplement.

So when Mike called me this week and said, “Troy, I’m number six in the company in growth” I thought this rocks. Then Mike went on to say “…and three or four of the other five who beat me are on my team below me”, I knew he had found a winner.

Anytime you can build a network marketing business and beat your sponsor in growth, then you have a true MLM diamond, where the customer and distributor are KING!

I have known Mike Boggs since he first entered MLM at the age of 21. He has built three very successful six figure incomes over the years, as he sought out top MLM leaders who would mentor him.

Mike, is the new generation of MLM Leaders, and I am proud to call him my little MLM brother!

Mike has not just gone to Ceres Living, he has created a complete culture for those on his team. A complete turnkey system from day one, until the day a team member retires, there is a process to follow.

First is his new national ad campaign for his team.

Mike Boggs

Second, he created the landing page for the team.

Boggs Landing Page

And lastly he created a full training site which guides a new Ceres Distributor from their very first day in business.

Boggs Training

So if you are looking for a pre-launch MLM company, Ceres Living may just be the company you are looking for.

However, if you are looking for a company which has been around a while, then wait until next week when we start a new series on a rock solid company with over a billion dollars in sales.

Living An Epic Adventure,

Troy Dooly