MLM Company News: LiveSmart 360 May Have Crossed The Line In Promoting Income Claims

Mark McCool and Mike Potillo founders of LiveSmart 360 (LiveSmart Three Sixty) may have cross the line in promoting their top earners on their YouTube Profile. Don’t get me wrong, these two MLM Pros are some of the best at branding and marketing. However, unlike the days of old, there are new rules in place which, when crossed can stop a company’s momentum in its tracks.

Here is an example of one of the videos.

Here is an article written by MLM attorney, Spencer Reese. In this article he shares my concerns.

MLM Deceptive Trade Practices – Spencer Reese

I also want to provide a copy of the current FTC Endorsement Rule, which also causes concern, since Donna Valdes is very clear there were only 6 top earners at the Leadership Retreat. If there were only 6 out of tens of thousands who joined Live Smart 360, then the income earned is not average or normal. Which means an income disclaimer should appear on each video.

Revised Endorsement Guides From The FTC

Now, I want it understand, I am not saying LiveSmart360 is a scam, in any way shape or form (at least not at this time.) However, now that the company is in soft launch, if they are going to protect their distributors, they need to be very careful on how much HYPE is used in creating the money stories, and promoting the Brand!

I am looking forward to reviewing this company and sharing more in the future.

Living An Epic Adventure,

Troy Dooly

Direct Selling News Releases Top 100 Global MLM Companies pt2

Each year Direct Selling News does the deep research to bring us The Top MLM 100 Global Companies. Each year I study these companies to find clues and strategies they use in continuing their successful growth in the direct selling industry.

Part 1

I suggest you study these companies so you can determine if the MLM company you are a part of today, has the staying power to become the next Top MLM 100 Global Company!

26. Yanbal International/Unique

Sales: $490 million
Country: Peru

Yanbal International was founded in Peru and sells cosmetics, personal-care products, fragrances and jewelry through catalogs and its beauty consultants.

Wholesale Corporate Revenue: $490 million
Marketing Style: Party plan
Compensation Plan: Single level
Products: Personal-care products, cosmetics, jewelry and fragrances
Markets: 8
Distributors: Not available
Employees: 3,000
Headquarters: Lima, Peru
Year Founded: 1967

27. Amore Pacific

Sales: $475.5 million
Country: South Korea

Amore Pacific is an old favorite in South Korea, and its products can now be found on Sephora shelves in the United States. The company’s products use Asian botanicals and nanotechnology to deliver skincare and personal-care items.

Wholesale Corporate Revenue: $475.5 million
Marketing Style: Direct selling/retail stores
Compensation Plan: Not available
Products: Cosmetics, personal care, health products and tea
Markets: 3
Distributors: Not available
Employees: Not available
Headquarters: Seoul, South Korea
Year Founded: 1945
Stock Symbol: 090430 (Korea Stock Exchange)

28. Sunrider*

Sales: $462 million
Country: USA

Sunrider International manufactures and sells high-quality herbal products. With more than 400 individual products, the company offers many options. It changed its business plan on March 1 to make prices more market-sensitive, income opportunities more accessible, and the overall compensation plan easier to understand.

Wholesale Corporate Revenue: $462 million
Marketing Style: Person-to-person and retail
Compensation Plan: Multi-level
Products: Food and nutritional products personal-care and household products
Markets: 42
Distributors: approximately 300,000
Employees: approximately 420
Headquarters: Torrance, Calif.
Year Founded: 1982

29. Pre-Paid Legal Services Inc.

Sales: $458 million
Country: USA

Pre-Paid Legal Services Inc. was one of the first companies in the United States organized solely to design, underwrite and market legal expense plans. The company currently provides legal services to more than 1.5 million members across the United States and Canada.

Wholesale Corporate Revenue: $458 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Legal consultation services
Markets: 2
Distributors: 425,000
Employees: 813
Headquarters: Ada, Okla.
Year Founded: 1972
Stock Symbol: PPD—NYSE

30. Tahitian Noni International Inc.

Sales: $450 million
Country: USA

Tahitian Noni International (TNI) makes and markets juices, nutritional supplements, and skincare and hair-care products from Tahiti’s noni fruit. TNI was one of the pioneers in the superfruit beverage market.

Wholesale Corporate Revenue: $450 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Noni-based drinks, supplements, skincare, hair care
Markets: 30
Distributors: 500,000
Employees: 1,200
Headquarters: Provo, Utah
Year Founded: 1994

31. USANA Health Sciences Inc.

Sales: $436.9 million
Country: USA

USANA Health Sciences develops and manufactures high-quality nutritional supplements, healthy weight-management products and personal-care products, which are marketed by independent associates in 14 international markets.

Wholesale Corporate Revenue: $436.9 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Nutritional supplements, personal-care, energy and weight-management products
Markets: 14
Distributors: 198,000
Employees: 971
Headquarters: Salt Lake City, Utah
Year Founded: 1992
Stock Symbol: USNA—NASDAQ

32. Neways Inc.

Sales: $400 million
Country: USA

Neways Inc. designs, makes and distributes approximately 300 personal-care items—including cosmetics and hair-care products, aromatherapy items and nutritional supplements. The emphasis is on safe and effective ingredients.

Wholesale Corporate Revenue: $400 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Nutritional, personal-care and household products
Markets: 29
Distributors: 500,000
Employees: 1,000
Headquarters: Springville, Utah
Year Founded: 1992

33. Telecom Plus*

Sales: $395.5 million
Country: UK

Operating as the Utility Warehouse Discount Club, Telecom Plus uses the collective power of its clients to negotiate deals with major suppliers. A customer attaches a “Smart Box” to the telephone wall socket, which reroutes calls through the cheapest supplier. The company also offers gas and electricity services.

Wholesale Corporate Revenue: $395.5 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Local and long distance, Internet-phone, broadband and mobile services, electricity and gas
Markets: 1
Distributors: 27,000
Employees: 400
Headquarters: London, UK
Year Founded: 1998
Stock Symbol: TEP.L—LONDON

34. KK ASSURAN

Sales: $375 million
Country: Japan

Selling exclusively in Japan, KK ASSURAN’s products address skincare issues for the Japanese population. The company relies on traditional person-to-person contact for sales.

Wholesale Corporate Revenue: $375 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Skin care
Markets: 1
Distributors: 500,000
Employees: 410
Headquarters: Fukuoka, Japan

35. Arbonne International Inc.*

Sales: $370 million
Country: USA

Inspired by Swiss purity and beauty, Arbonne develops and distributes Swiss-formulated skincare products. It has grown to include a full line of personal-care products marketed in the United States, Canada, Australia and the United Kingdom.

Wholesale Corporate Revenue: $370 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Aromatherapy, cosmetics, nutritional supplements and skincare products
Markets: 4
Distributors: 750,000
Employees: 750
Headquarters: Irvine, Calif.
Year Founded: 1980

36. FORDAYS CO. LTD.*

Sales: $344 million
Country: Japan

FORDAYS sells nutritional products that focus on beneficial nucleic acids and scientific R&D and testing.

Wholesale Corporate Revenue: $344 million
Marketing Style: Person-to-person
Compensation Plan: Not available
Products: Nutritional
Markets: 1
Distributors: 210,000
Employees: 195
Headquarters: Tokyo, Japan
Year Founded: 1999

37. Nature’s Sunshine Products Inc.*

Sales: $343 million
Country: USA

When Nature’s Sunshine began almost 35 years ago, it offered encapsulated herbs to customers. Today, the company’s product line includes a large selection of products.

Wholesale Corporate Revenue: $343 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Aromatherapy, cosmetics, nutritional supplements and skincare products
Markets: 42
Distributors: Approximately 600,000
Employees: 1,183
Headquarters: Provo, Utah
Year Founded: 1972
Stock Symbol: NATR.OB—NASDAQ

38. Ambit Energy L.P.

Sales: $324 million
Country: USA

Ambit Energy is a residential energy provider in the United States. It currently provides residential electricity service in deregulated areas of Texas; electricity and natural gas service in New York markets; and natural gas service in Illinois.

Wholesale Corporate Revenue: $324 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Electricity and natural gas
Markets: 1 (USA)
Distributors: 60,000
Employees: 188
Headquarters: Dallas, Texas
Year Founded: 2006

39. Aerus (formerly Electrolux)

Sales: $300 million+
Country: USA

Aerus products are marketed through in-home demonstrations and more than 500 sales centers in North America. Aerus is owned by an investment firm led by Joseph P. Urso, which also owns TriStar Enterprises and Vollara.

Wholesale Corporate Revenue: $300 million+
Marketing Style: Multi-level, door to door and franchise
Compensation Plan: Single-level hybrid and multi-level
Products: Vacuum cleaners, air purifiers, cleansers, allergy control products, nutritional supplements and electronic equipment
Markets: 28
Distributors: 5,000
Employees: 425
Headquarters: Dallas, Texas
Year Founded: 1924

40. DXN

Sales: $300 million
Country: Malaysia

DXN sells dietary supplements, food and beverages, personal-care products, household products and a water treatment system to increase customers’ health.

Wholesale Corporate Revenue: $300 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Foods and beverages, dietary supplements and personal care
Markets: 35
Distributors: 4 million
Employees: 1,100
Headquarters: Kedah Darul Aman, Malaysia
Year Founded: 1993
Stock Symbol: DXN (5074)—KLSE

41. ERINA Co. Inc.

Sales: $300 million
Country: Japan

ERINA has a long history that has led the company on different courses over the years. What started out as pantyhose sales has turned into a multimillion-dollar system for selling all-purpose detergent concentrate, nutritional supplements and cosmetics. Last year, ERINA released its first food item, the “Erina Kudasai” nutritional supplement.

Wholesale Corporate Revenue: $300 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Skin care, nutritional supplements and household items
Markets: 1
Distributors: 500,000
Employees: 45
Headquarters: Tokyo, Japan
Year Founded: 1970

42. LR Health & Beauty Systems

Sales: $295.2 million
Country: Germany

LR Health & Beauty Systems attributes its success to high-quality, effective products that are made in Germany. Also, company representatives say the sales system is easy to start and can make anyone successful.

Wholesale Corporate Revenue: $295.2 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Well-being and beauty products and supplements, jewelry and luxury items
Markets: 30
Distributors: 300,000
Employees: 800
Headquarters: Nordrhein-Westfalen, Germany
Year Founded: 1985

43. KOYO-SHA

Sales: $291.9 million
Country: Japan

KOYO-SHA is part of the Goyang Company. Its products include cosmetics, bath products, nutritional supplements, medical devices, detergents and personal care. The company has manufacturing plants, hotel affiliation and more.

Wholesale Corporate Revenue: $291.9 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Nutritional supplements, cosmetics and personal-care products
Markets: 1
Distributors: 300,000
Employees: 150
Headquarters: Gife, Japan
Year Founded: 1975

44. Mannatech Inc.

Sales: $289.7 million
Country: USA

Mannatech Inc. sells wellness products. It distinguishes itself in the emerging glyconutrients market through the development of its flagship product, Ambrotose complex. The company holds more than 45 patents on Ambrotose in 30 countries.

Wholesale Corporate Revenue: $289.7 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Dietary supplements, weight and fitness products and skincare solutions
Markets: 16
Distributors: 500,000+
Employees: 540
Headquarters: Coppell, Texas
Year Founded: 1994
Stock Symbol: MTEX—NASDAQ

45. Market America Inc.

Sales: $284.5 million
Country: USA

Market America operates in the United States, Australia, Canada, Hong Kong and Taiwan. Using one-to-one marketing and the Internet, the company sells a wide variety of products. It acts as a product brokerage, identifying and partnering with manufacturers to meet customer needs and demands.

Wholesale Corporate Revenue: $284.5 million
Marketing Style: Person-to-person
Compensation Plan: One-to-one
Products: Personal-care, pet-care, auto-care and communications products, and nutritional supplements, cosmetics and electronics
Markets: 5
Distributors: 180,000
Employees: 550
Headquarters: Greensboro, N.C.
Year Founded: 1992

46. Naturally Plus Co. Ltd.

Sales: $275.7 million
Country: Japan

Naturally Plus is a Tokyo-based company selling health-related products. It focuses on increasing people’s “three healths” of mental health, economic health and social health. Products include Naturally Plus, Super Lutein, IZUMIO and others.

Wholesale Corporate Revenue: $275.7 million (Japan sales only)
Marketing Style: Membership direct selling system
Compensation Plan: Multi-level
Products: Nutritional products
Markets: 5
Distributors: Not available
Employees: 297
Headquarters: Tokyo, Japan
Year Founded: 1999

47. Tiens/Tianshi*

Sales: $275 million
Country: China

In China, Tiens sells its products through some 100 branch offices and chain stores of affiliate Tianshi Engineering. Outside of China, it sells products through independent distributors through subsidiary Tianshi International and majority-owned Tiens Biotech Group USA Inc.

Wholesale Corporate Revenue: $275 million
Marketing Style: Person-to-person and retail
Compensation Plan: Uni-level and breakaway
Products: Wellness products, dietary supplements
Markets: 110
Distributors: Unavailable
Employees: 2,827
Headquarters: Tianjin, China
Year Founded: 1990
Stock Symbol: TBV—AMEX

48. Eureka Forbes Ltd.*

Sales: $272 million
Country: India

Eureka Forbes is a pioneer in purifiers and vacuum cleaners for the home. Part of the Shapoorji Pallonji Group, this company reaches customers in 131 cities and 398 towns in India, including through company-trained technicians, who visit over 20,000 Indian kitchens daily.

Wholesale Corporate Revenue: $272 million
Marketing Style: Person-to-Person
Compensation Plan: 60% Fixed/40% Variable
Products: Water purifiers, vacuum cleaners, security and industrial systems
Markets: 30
Distributors: 25,200
Employees: 8,000
Headquarters: Mumbai, India
Year Founded: 1982

49. XanGo, LLC

Sales: $250 million+
Country: USA

XanGo is known for its mangosteen-based beverages such as XanGo Juice but also sells Glimpse Skin Care, Eleviv supplement, Juni hair and body care, and meal packs. The relatively young company continues to expand and have year-over-year profits and growth.

Wholesale Corporate Revenue: $250 million+
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Functional beverages, nutritional supplements and skincare products
Markets: 34
Distributors: 1.4 million
Employees: 450
Headquarters: Lehi, Utah
Year Founded: 2002

50. Isagenix International

Sales: $245 million
Country: USA

Isagenix, a nutritional cleansing and replenishing company, has earned a spot on Inc. magazine’s list of fastest-growing companies in the United States for three straight years and has achieved more than $1 billion in cumulative sales.

Wholesale Corporate Revenue: $245 million
Marketing Style: Person-to-person
Compensation Plan: Binary multi-level
Products: Nutritional cleansing and replenishing products, skincare, anti-aging and weight-management products
Markets: 8
Distributors: 250,000
Employees: 275
Headquarters: Chandler, Ariz.
Year Founded: 2002

I want to give a special thanks to the true researching of this great information…

by Katherine Ponder Research Credits: Yasmin Waring, Michael Rice, Katherine Ponder, Alan Van Zelfden, Chieko Maruyama Special thanks to: Lauri Dodd, Jennifer Workman Pitcock, Tim Coleman

Direct Selling News, using data from Lexis Nexis, Hoovers, Dun & Bradstreet, professional researchers, Standard & Poor’s, personal interviews, corporate websites and others, we are proud to offer this list. When verifying data, every attempt was made to reach a company spokesperson to gain input and approvals. This was not possible with all companies. We also unequivocally recognize that research and voluntary reporting cannot provide the entire picture of our industry.

Living An Epic Adventure,

Tory Dooly

MLM Financial Stock report

Publicly traded MLM and direct selling companies are becoming more and more popular, from Wall Street to mail street.

Just last week Citi group, took Primerica Financial Services public in a IPO offering.

Thanks to Direct Selling News we have a pretty good idea of which companies are rocking and which may be in a little trouble.

Direct Selling News Stock Watch as of December 31, 2009

Fourth-Quarter and Year-End 2009 Results

Direct Selling News Stock Watch as of January 31, 2010

2010 is looking good for the Direct Selling industry, and if you are looking to pick up some great stocks, then keep you eyes on the MLM profession.

By the way, Lightyear Network Solutions, the parent company of MLM Wireless company Lightyear Wireless went public already this year, and Youngevity is in the middle of merger talks.

Breaking MLM Telecommunication News: Sherm Henderson Takes Lightyear Network Solutions Public

Breaking MLM Telecommunication News: Sherm Henderson takes Lightyear Network Solutions public in a reverse merger with Libra Alliance.

Sherm Henderson
Official Press Release

This has been a long term goal of Sherman Henderson’s and there is no doubt, this move will help drive the network marketing arm of the company run by Josh Henderson – Lightyear Wireless.

Lightyear HQ

You can read a few of the public reports below:

Business First

MSN News

Courier Journal

Congratulations to the Henderson family, the Lightyear corporate staff and employees and most of the Lightyear field force.

Living An Epic Adventure,

Troy Dooly