Breaking MLM News: Has Gano Excel Exited North America Or Just Changed Their Name To Gano Life?

Direct Selling News

Rumor’s have been flying today that Gano Excel has exited North America, after former Gano Excel CEO, Joven Cabasag took the Gano Excel trade secrets and database to launch Gano Life. However, that may not be the real story. We have uncovered some other interesting information.

As I started researching this story, I thought back to a story written by Sarah Paulk for Direct Selling Magazine a couple of years ago titled “How Direct Selling Met the Coffee Market”, I posted a reprint at Beachside CEO.

She opened the article with…

America has a love affair with coffee. Every day, more than half of the country’s adult population admits to habitually downing a cup of joe—the liquid equivalent of 146 billion cups each year. And America is not alone. Coffee has captured the adoration of the entire world as well. Second only to water, coffee ranks as the most consumed beverage on the planet.

I agree with Ms. Pualk, and feel it is because of the love affair with coffee that we see more and more MLM Coffee Companies launching or traditional network marketing companies adding coffee to their product lines.

Which brings me to the current love affair at Gano Excel that seems to lost its luster. From the rumors right now we are hearing that former Gano Excel CEO Joven Cabasag, has decided to take the trade secrets of Gano Excel, along with their data base and launch a new company called Gano Life. However…

In researching the situation, we see that Gano Life is run by Christopher Tidwell who works for Gano Excell S.A.C. in Peru. This brings up even more questions… Is Gano Excel launching a new brand in North America, or had Joven Cabasag decided to join Chris Tidwell, or has there been some form of corporate divorce and Gano Excel is cutting ties with Chris Tidwell and Joven Cabasag, and the settlement was Gano Life?

Here are snapshots of what we have found in regards to the current Gano Life websites…

Gano Life

Gano Life

Gano Life

Gano Life

Now personally I do not really think it matters what is going on. What matters is that thousands of distributors who are NOT sure what is going on going to be confused.

My advice is to stay calm and watch for information that should flow from both companies in the next few hours to a few days. Some of you who are promoting Gano Excel hard will start to receive phone calls and facebook messages asking you to look at other MLM Coffee COmpanies, like Organo Gold, Boresha, JavaFit (Youngevity) and VidaCup. All of these companies are rock solid. But take your time and don’t just jump.

We will stay on this story and keep everyone updated.

Living An Epic Adventure,

Editors Note: I mispronounced CLR Roasters as CRC Roasters in the video above. CLR Roasters is now part of A.L. International.

Breaking MLM News: VidaCup Officially Launches Holding Their First Red Carpet Day

I have been following VidaCup for months. I remember the first calls that came in as Donna Valdez and Jeff Mack started sharing the vision behind what they planned. Like many of us who track trends inside of the Direct Selling Industry they firmly believe the Coffee Niche inside of the Network Marketing community has yet to truly be tapped for it’s full potential. This crew has faced many challenges as they prepared their launch, and they worked 24/7 to make sure those challenges became nothing more than stepping stones to their successful launch!

The VidaCup First Red Carpet Day

Jeff Mack CEO VidaCup

Jeff brings a wealth of experience in the direct selling industry to his position as CEO of Vidacup International. He has learned, first hand, the important things that will define a successful company. Although he started his professional career as a civil engineer, he soon realized that he was grinding out a living and really not having much fun. He’ll tell you that it was great to say he was a “civil engineer” but deep inside he felt unfulfilled. Then, in his mid-20s, Jeff was introduced to the Direct Sales industry. As he puts it, “Something inside me woke up and screamed, -This is your chance!”. With a part time (not spare time) effort for one year, he was able to quit his job and devote all his time to growing his own business. The next year his income tripled and in his third year he earned more in a month from a home-based Direct Sales business than he had earned in his best year as a Civil Engineer. And, he was his own boss and having, really having, fun!! That experience gave him first hand evidence of the power of direct selling and began the love affair with this industry that has defined his life and career. (Read All)

Donna Valdes CMO VidaCup Coffee

Although Donna is a Canadian by birth and upbringing, she has lived in the U.S.A. for almost 25 years.

She spent the first 10 years working many long hours in the legal field. She learned, first hand, the struggles of maintaining a corporate job, choosing many times between family and work. While the pay was excellent and she felt accomplished at work, the compromise of family time for the employer was not fun. Frustration set in when she realized that she had hit the proverbial “glass ceiling”. She had reached the top of her career and was faced with either being content in that current job, going to law school to become an attorney, or finding something completely new. Donna’s entrepreneurial spirit was ready to blossom and she set out to find a way to make money from home without sacrificing family and lifestyle. (Read All)

Daria Davidson CSO VidaCup Coffee

Dr. Davidson has been in healthcare for over 35 years. She began her healthcare career as a registered nurse, specializing in pediatric intensive care. For the last 30 years she has been a practicing physician, first board-certified in Emergency Medicine and now also board-certified in Integrative/Holistic Medicine. During her 20 years as an emergency medicine physician, she spent 11 years working in, and running, a Level 1 Trauma Center. She transitioned from the world of emergency medicine into the world of integrative medicine in 2004. (Read All)

Jody Humphrey VidaCup Director of Training

Few names echo success in direct sales like Jody Humphrey, the new Director of Sales, Training & Development for Vidacup Internationalâ„¢. Jody has been meeting and exceeding goals, reaching industry pinnacles, creating explosive organizational growth, building companies and empowering entrepreneurs to succeed for more than 25 years.

Introduced to network marketing at an early age, Jody has seen many products and companies come and go in the industry. He’s lived the start-up phase of new businesses and knows how to meet those challenges.

When asked what his current goals are, Jody said, “I’ve already completed TWO bucket lists. I know I’ve been fortunate, and now, really, what I want to do is help other people check off their own bucket list. I want to take what I know, what I’ve learned, and share it so others can experience success.”

Vidacup Internationalâ„¢ is focusing on the coffee niche because of its large market potential and the social nature of the product. Given the social business model Vidacup Internationalâ„¢ plans to implement, it’s a natural fit! Over 400 million cups of coffee are served every day in the USA, and it is part of a $125 billion annual market globally. Combining coffee with nutritional and herbal blends shows promise as an emerging trend. (Read All)

Disclaimer: VidaCup is a proud sponsor of MLM Help Desk!

Breaking MLM News: Donna Valdes Take CMO Position With New MLM Coffee Company VidaCup

Breaking MLM News: Donna Valdes Co-Founder of the Real Savvy Success Female Movement, Takes CMO Position With New MLM Coffee Company VidaCup International!

For Immediate Release

Contact: Donna Valdes, CMO, Vidacup International Phone:  704-660-VIDA (8432)

Vidacup International ™ Network Marketing & MLM Prelaunch

New start-up Vidacup International ™ turns your everyday coffee into a Cup of Life

Mooresville, NC — August 28, 2012  — Vidacup was founded by an innovative team of professionals dedicated to changing lives around the world through exceptional functional beverages infused with highly effective nutritional products while providing a rewarding opportunity for those who want to share them.

“Vidacup  is  the  perfect  combination of  everything  I    ever  wanted  to  find  in  a  company  as  an independent distributor,” says Chief Marketing Officer Donna Valdes. “The founding team of Vidacup has over 90 years of combined direct sales experience, both in the field and on the corporate side. We also bring expertise in many other areas of business and believe this gives us a unique perspective when it comes to developing Vidacup and appealing to prospective Brand Promoters.”

Vidacup is focusing on the coffee niche because of its large market potential and the social nature of the product. Given the social business model Vidacup plans to implement, it’s a natural fit! Over 400 million cups of coffee are served every day in the USA, and it is part of a $125 billion  annual market globally. Combining coffee with nutritional and herbal blends shows promise as an emerging trend.

Vidacup was recently awarded the exclusive distribution rights to what many believe is the most potent immune modulator on the planet; a new enzyme isolating extraction of the H1X1 Agaricus Blazei Murill mushroom. Clinical studies of this powerful mushroom have shown exciting and broad-reaching health benefits. Now, with this powerful new extract, health benefits promise to be even greater for the consumer. Valdes is excited. “The H1X1 Super Concentrate is a big deal. This incredible mushroom extract delivers  many  times  more  health-enhancing beta  glucans of  any other  mushroom on  the market.” Every Vidacup product will be infused with this super concentrate.

In addition, Vidacup will be setting a new standard with their technology- based compensation plan. Today Vidacup introduces a free sign up period during which anyone may join Vidacup and have access to a brand new marketing system platform that encompasses social media promotion.

The word vida means life in several languages and the team at Vidacup specifically chose that word as part of their name, because life is the most precious thing each of us is given. “Here at Vidacup, we want to do our part to help you make the most of it.”


About Vidacup International –

Vidacup International is a network marketing company located in Mooresville, NC. For more information, for general public: Donna Valdes, CMO,