MLM Company Review: Mark Petersen Joins Live Life 360 As Executive Distributor

A week or so ago, I did a review on Live Life 360, a new startup direct selling company out of Salt Lake City, which is focusing on ProVital-K2. When I got the call from co-founder, Jesse Riddle, I never dreamed he would be moving from a well known international direct selling attorney to company founder. But what I have seen so far, as a consultant to the company has been refreshing.

The first thing Jesse Riddle did was contact a group of entrepreneurs who trusted him personally, and respect his judgement. Here are the other co-founders.


David Wood

David Wood (Not the David Wood of Empower Network) earned a B.A. from the University of Utah, and a J.D. from Brigham Young University Law School. David managed one of the largest asset recoveries firms in the country. He is experienced in areas of international commerce, finance, business planning, contracts, and commercial transactions, and has worked in and advised a number of network marketing companies.



Sam Robinson


Sam Robinson oversees strategic product expansion, manufacturing, procurement, corporate infrastructure and associated efficiencies to support the continued growth of Live Life 360. He received a B.S. from Brigham Young University, and earned his MBA from Regis University in Denver. Sam is a seasoned executive who has successfully managed multi-million dollar projects and large teams of people. His extensive and diverse experience includes work in the direct sales industry, publically-held enterprises, startup companies, and his own consulting company.



Dr. Christina Beer


Dr. Christina Beer is responsible for development of all Live Life 360 products. Her deep knowledge of nutrition, biology, and formulation ensures that high-quality, clinically-proven ingredients are utilized in the Company’s product line. Christina has consulted for major supplement companies and understands best practices in developing nutrition and personal care products. She received a B.S. in Microbiology from Weber State University and a Ph.D. in Nutrition & Food Science from Utah State University.




Leslie Perry CPA


Leslie Perry is responsible for the financial operations of Life Live 360 around the world while ensuring the company is positioned for future success. She received a B.S. in Accounting from Brigham Young University and is a Certified Public Accountant. Leslie has worked in the financial services industry for over 30 years and enjoys “making order out of chaos.”

Rich Jones

Rich Jones oversees the development of marketing and sales tools, working closely with Live Life 360 Team Members to achieve sales and growth globally. Rich studied and earned a B.S. in Communications at Utah Valley University and is currently working towards his MBA. He has been in the network marketing industry for over five years working in the communications and marketing departments.

Mark Petersen

And today Live Life 360 has announced that Network Marketing Professional Mark Petersen has joined the company as the Executive Distributor. Mark’s history in direct selling can be traced back to some of the most successful companies in current history.

I had the opportunity and honor to sit down with Mark and interview him on why Live Life 360. His career was set, his financial future solid, yet he is willing to take a calculated risk becoming the first independent professional at Life Life 360.

MLM Company Review: Have You Heard Of Live Life 360 Yet?

About nine months ago, I was contacted by a good friend, who wanted me to know he was thinking about launching a new direct selling company with some partners. Now what took me back was the fact he is an international network marketing attorney, who is usually opening up new countries for other MLM companies. I could tell in his voice, he was excited… However, we did not talk again about his vision, until January 2014.


LiveLife360 Exec Team

Jesse Riddle brings more than 25 years of business management experience and 10 years of industry experience as the leader and CEO of Live Life 360. He has advised and represented numerous companies, domestic and international, in the direct sales industry. As a lawyer, Jesse has established two multi-million dollar law firms representing some of the most successful companies in the United States. Jesse earned a B.A. in Communications and a J.D. from Brigham Young University Law School.

Jesse Riddle

Jesse was raised in rural Mississippi under trying circumstances and humble beginnings. As a child, he experienced poverty and learned the value of hard work. Through these life lessons, Jesse has discovered what it truly means to live life more fully.

Jesse and his wife, Lisa, have been married for 27 years, have 5 children and 1 grandchild. Jesse enjoys travel, reading, and spending time with friends and family.








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