MLM News Report: TLC Promotes 1M, David Colister Joins LFI, Vi-Tel Promotes Brandon Ivey As 1st NSE, VEMMA Launches Mobile App, MLM Attorney Interviews BidiFy Founder New MLM Numbers

The MLM News has been remarkable this week. MLM Attorney Kevin Thompson live from Thailand interviews Frode Jorgensen founder of BidiFy. The Limu Company promotes the first 1M and pays them $250K. MLM pro David Colister joins Life Force International. VEMMA launches a one of a kind 2.0 Bod-e Mobile App. The Direct Selling Association releases the numbers from 2011. And Brandon Ivey Becomes the first NSE at Vi-Tel

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MLM Attorney Kevin Thompson Interviews BidiFy Founder Frode Jorgensen

Creative Competitors – Frode Jorgensen from Thompson Burton on Vimeo.

VEMMA Becomes World’s First Mobile Network Marketing Company! Source Pitch Engine

Vemma® Strengthens Mobile Positioning and Launches Revolutionary 2.0 App

The Global Wellness Company Appoints Chief Mobile Officer and Releases Industry’s First “Invite-a-Friend” Prospecting Feature

Vemma Founder and CEO, BK Boreyko, commented, “Simon’s strong tech background gives Vemma a distinct advantage in our industry. He’s built two mega successful technology businesses generating millions in revenue, and his team lives on the cutting edge. As new concepts and technologies are discovered, his first thought is how they can be applied to help grow the Vemma business and put it in the pockets of Brand Partners worldwide. The explosion in mobile platforms, like iPhone, iPad, Android and apps, gives the Vemma brand massive exposure and allows our Brand Partners to prospect, present, and communicate like never before in our industry.”

Vemma 2.0 was released in the App Store this weekend; and the Android version is set to launch in July. Vemma 2.0 highlights some distinct advantages designed to maximize the upon-average 200+ contacts we store in our smartphone. Using that database, Vemma 2.0 allows a prewritten text to be generated with a custom link to a short, two-minute video. A Brand Partner simply decides which of Vemma’s three brands would best suit the contact, then hits “Send.” When the prospect watches the video, a “Push” notification is sent to the Brand Partner revealing which video the prospect is watching. That contact is added to their “Hot List” of prospects for fast follow-up. This app was released with an impressive nine-language option for instant global acceptance. Click here to view the keynote.

Newly appointed CMO, Simon Grabowski, said, “I’ve learned this business model is all about conversations. As a Brand Partner, the more conversations you start, the stronger your results will be. Technology should never attempt to replace relationships; and what’s revolutionary about Vemma 2.0 is that it simply lets Brand Partners start conversations faster. This conversation accelerates their success, as sending a text to a friend is a nonintrusive ‘icebreaker’ that lets Brand Partners share the Brand Story with the people they know. This unique ‘Invite-a-Friend’ system is simple, easy and intuitive. It’s also fun and rewarding, as they get a ‘Push’ notification the moment their friend starts watching the video.” He goes on to say, “This weekend we’ve seen record mobile activity and record signups, as Brand Partners invited their friends and contacts with the prospecting tool. In fact, our mobile platform has had over 1,000,000 server hits to date and experiences amazing growth. My team is already working on some exciting, next-level enhancements for future versions that I can’t wait to introduce later this year.” (Read The Whole Press Release Click Here)

The Limu Company

For Immediate Release
June 6, 2012

Contact for More Information
Kerry Brown
(407) 548-3800


Lake Mary, FL (June 6, 2012): The LIMU Company announced today that Shannon and Rachetté Pardue of Ruston, Louisiana have reached the rank of 1M, the first ever to gain that level in company history, and one of only a very few to reach that rank in the annals of the Network Marketing industry. They were recognized and celebrated at the company’s Ultimate Experience Party held last weekend in San Diego, where they received the single largest cash bonus ever paid by the company, $250,000 in recognition of their new rank.

“I’ve known Shannon and Rachetté for almost fifteen years, and I can honestly say they are one of the finest couples I have ever met or worked with,” said Gary J. Raser, Founder and CEO of LIMU. “Their dedication and loyalty to their people, and to this company, is totally amazing. From the beginning, they have lived and breathed LIMU, and their huge success is an inspiration to everyone they come in contact with. They are incredible role models not only for all of us at LIMU, but for anyone looking to succeed in our industry. I am proud to honor them as our very first 1M Promoters.”

“We’ve been truly blessed by wonderful products and a great company to work with, and especially by all of the people we’ve worked with over the years,” said Shannon. “Making a real difference in people’s lives is by far our biggest life blessing and we thank God every day for that opportunity.” Rachetté echoed Shannon’s sentiments, saying “LIMU has helped us reach and surpass so many of the dreams we’ve had, and now we work to make dreams come true for as many people as we can. We have the same passion today that we did when we joined Gary all those years ago, and we are thrilled by LIMU’s success.”

The Pardues have been with LIMU since its founding in 2004 and have built an extensive organization throughout the entire United States. They are true leaders in every sense of the word, encouraging and teaching their fellow LIMU Promoters on a daily basis, and constantly traveling across the country to help everyone involved with LIMU.

You can read the full Press Release by clicking here.

ViTel Wireless

Vi-Tel Distributor Earns Top NSE Position Within 60 Days

Vi-Tel Wireless and its corporate leaders congratulated Brandon Ivey, earlier this week, for achieving the top rank of NSE within 60 days. Although Brandon is a newcomer to VI-Tel, he is a 13 year veteran of the network marketing industry.
Brandon is a graduate of Morehouse College in Atlanta, GA. After being laid off twice from corporate America, he decided to try his hand at Network Marketing. He, like so many others, did not have much success in his first network marketing company, ACN. Instead of calling it quits, Brandon focused on the training and personal development he had acquired from his experience. He has since enjoyed a 13 year career as a top Network Marketer inspiring and training more than 10,000 people combined over the years. He is a Corporate Spokesperson and trainer for 2 companies as well as a top producer in the industry. When he is not spending time with his wife and 2 sons, he is quickly becoming one of Vi-Tel’s top leaders.

When asked, COO, James Pearson replied, “We built this company so everyone could experience a level of success. So it is not surprising to see someone with Brandon’s experience and skills rise to the top, however, we would have never expected it to happen so quickly. Brandon is a great leader and industry professional and we are honored to have him help lead our way into the future.”

You can read the full press release by clicking here!

Direct Selling Assocation

Direct Selling Association Announces U.S. Sales and Salesforce Figures


Amy Robinson
Direct sales increased 4.6 percent to $29.87 billion
Salesforce sized at 15.6 million sellers in the US
Direct selling market outpaces growth in gross domestic product (GDP) by 0.7 percent
Washington, DC – The Direct Selling Association (DSA) today released the results of its Annual Growth & Outlook Survey, which shows U.S. direct sales totaled $29.87 billion in 2011, a 4.6 percent year-over-year increase from $28.56 billion in 2010.

“There is good news coming from the direct selling segment,” said DSA president Joseph Mariano. “Despite the economic climate, direct selling continues to be a source of income and support for independent consultants across the U.S.”

The U.S. direct selling market grew faster than the overall U.S. economy, which grew 3.9 percent as measured by gross domestic product (GDP).

Nearly half of U.S. direct selling companies experienced sales growth and another 14 percent remained flat.

Smaller direct selling companies (those with annual retail sales under $3 million) fared best with 66.7 percent showing growth, and an average retail sales increase of about 30 percent.

“Growing a small business when the economy is struggling is a tall order,” said Mariano. “As an industry that celebrates entrepreneurship, the achievements made in 2011, particularly by by small direct selling companies, is remarkable.”

DSA released the findings of its 2011 Growth & Outlook Survey during a joint announcement with the World Federation of Direct Selling Associations at the DSA Annual Meeting in Grapevine, Texas.

The U.S. was ranked as the top direct selling market in the world with 20 percent of worldwide sales in 2011. Japan came in second with $23.9 billion (16 percent) followed by China with $16.3 billion (11 percent), South Korea at $12.8 billion (eight percent) and Brazil at $12 billion (eight percent).

“Around the world, the stories of the incredible journeys many people have taken to success through direct selling tell a poignant tale of individual achievement,” said Alessandro Carlucci, CEO of Brazilian direct selling company Natura Cosméticos and WFDSA chairman. “It is through our global statistics that we can begin to paint a picture that conveys the economic and social benefits direct selling provides.”

Global direct sales increased 10 percent from $139.7 billion in 2010 to $153.7 billion in 2011, according to Carlucci.

Additional findings from the DSA 2011 Growth & Outlook survey are available at


About the Growth & Outlook Survey

The Growth & Outlook Survey captures the annual size and scope of the direct selling industry in the US. It also provides direct selling companies important operating benchmarks to help them measure their effectiveness in the marketplace. DSA conducts the study from March through May each year.

About the Direct Selling Association

DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to customers. Among its more than 240 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2011, U.S. direct sales were more than $29.87 billion with nearly 16 million direct sellers nationwide. The vast majority are independent business people – micro-entrepreneurs – whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time. For more information, visit

Click Here For The Downloadable Report

Life Force International News

David Colister, a 30-year network marketing veteran and fast- growth strategist, declines new client offers and top corporate roles to become a Life Force® Member.

With David Colister’s remarkable consulting track record for helping MLM companies (like Mannatech, Inc.®, YTB®, and ViSalus Sciences®) find their “secret recipe” for exponential growth, this “MLM philosopher” could take his pick of clients for high-paying contracts. Instead, he chooses to take advantage of the recent Life Force company redesign as a network marketer.

San Diego, CA, June 1, 2012: Life Force, a 28-year-old, multimillion-dollar, multinational nutritional network marketing company, based in Poway, California, announces that veteran MLM strategist, David Colister, chooses to build a sales and marketing team over accepting a leading corporate role at the company‟s worldwide headquarters.

Mr. Colister began his consulting role with Life Force in March, 2011. In Fall of 2011, Mr. Colister and (now retired) CEO, Wayne Hillman, brainstormed the founding of the Life Force Dream Academy, an intensive training center for network marketers. Colister accepted the role of Dream Academy Chancellor and training architect.

Mr. Hillman states, “I wanted our Members to have the best training in the industry and discovered that there were no official MLM training centers in existence. So, we decided to bring „The Professor‟ to Life Force.” Mr. Colister will continue to serve as the Dream Academy‟s Chancellor as well as a corporate consultant to help guide the company into, and through, its exponential growth phase.

Read The full press release by clicking here!

Breaking MLM News: Marjorie Lynn Takes The Helm Of Life Force International

Wayne & Gerri Hillman
Wayne Hillman the Chairman of Life Force International and someone who has helped to guide me through many situations in life over the last few years, just shot me over this great news. There is nothing better than having one of your children take over to carry on a legacy.

Life Force International News

Marjorie Lynn Takes the Helm

On May 4, 2012, Life Force’s Founders Wayne and Gerri Hillman passed the reigns of the company to their daughter, Marjorie Lynn. While Wayne and Gerri are now traveling and enjoying their grandchildren, they continue to serve as Founders and Good Will Ambassadors to the company.
As she takes the helm, Margie talks about what the future of Life Force looks like and what it means for you.
Dear Life Force Family,
I am honored to serve as the Founder, President and now CEO of Life Force International and follow the legacy which my parents, Wayne and Gerri Hillman, have nurtured over the last 28 years. Life Force has a bright future ahead and I’d like to share with you where I see this company going and invite you to be a part of it.

For those of you who have built a successful business with Life Force, you have a seat at the table. What you have to say matters to me and your vision is as important as mine when it comes to shaping the future for this company. I want you to know that your participation and feedback are valued and welcomed — and your loyalty and dedication are appreciated. You’ve established a solid foundation for us to build upon to reach great heights.

I am committed to providing you with never-ending improvements and tangible results. We’ll start by streamlining the compensation plan — combining GotMy3 into the traditional plan — and reviewing our entire product line to find ways to improve and innovate.

As the CEO of Life Force I will be exploring some new opportunities that I know you are going to love. Society and technology are both changing rapidly. You can expect Life Force 2.0 to move in this direction as well. People want to conduct their Life Force business “on the go” so you will see technology play a big part in how Life Force grows in the future. You are a part of a company that values product innovation, and the future holds many possibilities for enhancing our current product line and launching amazing new products that will be life-changing.

To our newer business builders and entrepreneurs, I want to welcome you. You have joined a team of like-minded people — a community of people who truly care about your success as much as their own. Life Force doesn’t just offer better health and finances. It’s a gathering of people who rally together and help each other. I encourage you immerse yourself in our community and get to know the amazing people that are attracted to Life Force.

I know that a lot of new CEOs feel like they need to do something to leave their mark on a company. I believe great leaders empower others to do what they’re really good at. Great leaders pave the way for others to shine. We have a creative and innovative team made up of caring people here at the Home Office. They work for you, as I do, and they truly care about your success. I will leave my mark by empowering them to do what they do best. We also have you — our incredible Leaders, Members and Customers. I will further leave my mark by helping you provide a lasting legacy of health and financial freedom for yourself and your family.

Marjorie Lynn Takes Over Life Force International
Here’s to Life Force’s bright future! Together, we will make a difference.

~ Margie

Marjorie Lynn
Founder, President & CEO
Life Force® International


Gerri Hillman’s Letter to Life Force International Family

MLM Editoral: Why Do People Join Direct Sales Companies

MLM Critic Mike Collins and I have been enjoying a very educational debate on the viability of the Direct Selling Industry, specifically what most commonly is known as Network Marketing (NWM) or Multi-Level Marketing (MLM).  Below is our most recent conversation.

(Mike Collins) First of all I was surprised that you’ve  included Primerica and Keller Williams on your “Top 5” list of MLM opportunities. I was expecting companies like Limu, Vemma, Youngevity, etc.

(Troy’s Response) First of all I think we need to clarify the true definition of MLM, so we are on the same page. To do this I will use the college text book “Direct Sales An Overview” written by Dr. Keith Laggos. This is the first comprehensive College textbook written on direct selling and is still in use today.

Now to get on the same page I will use several definitions so everyone who reads this will have the same benchmark to use.

Direct Sales: A method of distribution wherein companies use Independent Contractors (called Independent Representatives, Consultants, or Distributors) instead of retail outlets. Representatives have the right to purchase Product (goods and/or services) at wholesale cost for personal use or resale to retail customers, and to create and manage Personal Sales Organizations comprised of other Representatives from whose purchases and/or sales they benefit.

Direct Selling: In direct selling, the relationship between the salesperson and customer is personal and takes place in each other’s presence in one-on-one or group settings. Direct selling is the primary selling activity upon which the Direct Sales Industry was founded. Although direct selling remains an important Direct Sales it has been supplemented by many other marketing methods.

Multi-Level Compensation Plan (MLCP): Compensation Plan based primarily on a Multi-Level Compensation Structure, in which Representatives earn predetermined commission percentages of the purchases and/or sales made by Representatives who occupy eligible relative Downline Positions in three or more Pay Levels. Each company’s unique Plan defines the number of Pay Levels and commission percentage associated with each.

Network Compensation Plan (NCP): Compensation Plan based primarily on a Network Compensation Structure, in which Representatives earn commissions based on the total Sales Volume produced by all eligible lower- (or sometimes equal -) Ranked members of their Personal Sales Organizations. The Plans incorporate three or more sales management Ranks. Each company’s unique Plan defines the number of Ranks, the maximum commission percentages that can be earned at each Rank, and the Qualifying Criteria.
So as we can see the terms MLM and Network Marketing really are not “categories” but terms officially used to explain compensation structures. As a matter of fact the IRS only recognizes “Direct Sales” as the industry, not how the Direct Selling Company structures their compensation model.

So with that said, let’s look at what you write about each company.

(Mike Collins) So let me start with Keller Williams. I don’t believe this company fits into the category of MLM. Although it has a comp plan tied to it I believe that is just a unique business model that allows someone to become a real estate broker without necessarily opening an office. And it does operate on the big ticket item. It doesn’t have a consumable product or service that generates residuals like the majority of MLM companies. I do like the fact that you can produce a nice income based SOLELY on your efforts I think this is a good opportunity for someone who wants to become a licensed real estate rep like Richard Pattisall. But you can do that anywhere. This is not really an MLM opportunity.

Keller Williams is listed as the #85 top direct selling company based on sales volume (2009) numbers. I respect your opinion that they do not fit your criteria. However, that does not change the fact that they are a “Real Estate” company using a direct selling model with a MLCP which pays seven levels.

By the way they are not the only company who has done this. World Leadership Group did it well, until the market fell out. And Exit Realty has a similar model; although I would call Exit’s an affiliate plan.

I do agree it is unique, and KW doesn’t have a consumable monthly autoship product. But that doesn’t change the facts. They are a pure direct selling business model, which provides a MLCP that is fair for all. And even more interesting is they have attracted some very successful brokers from the traditional side of the Real Estate profession.

(Mike Collins) Next is Primerica. Again, I don’t believe this company fits into the category of MLM. Even though it has a networking component to it, it’s not really MLM. It’s a very unique business model. Also, I do like the fact that you can produce a nice income based SOLELY on your efforts I think this is a good opportunity for someone who wants to become a licensed insurance and a licensed securities rep. But you can do that anywhere also. This is not really an MLM opportunity.

(Troy’s Response) Well, Here is their true product! Primerica is #7 on the Top 100 list of Direct Sales Companies for 2009. Furthermore if you study the history of A.L. Williams/Primerica you will quickly find that you are the only person in the world who doesn’t think they are a Life Insurance Company using a MLCP. As a matter of fact, the life insurance industry invested millions trying to get Primerica shut down for over three decade stating they were an illegal MLM pyramid.

They do sell several financial products which do have a month fee attached. I have been paying mind for close to 20 years. My most current numbers also show they have created more seven, six, five and four figure earners then any other company in history. And in 2009 paid out over $600 million in commissions to less than 100,ooo distributors.  That my friend is pretty good math!

(Mike Collins) That leaves us with three. Rastelli, Vemma, 21Ten, and Lifeforce International. In order to “succeed” in business I will assume that you will agree that you need to make a profit. Let’s look first at what one must do in these companies to first break even. I am purposefully leaving out fast start bonuses because in reality you cannot count this as recurring revenue. You get it one time only. So, this analysis concerns business conducted after fast start bonuses.

Let’s start with Vemma. Vemma has a binary comp plan. I have spoken directly with Vemma’s corporate office, as I have with every company listed here, as to what an associate needs to do to break even. To maximize Vemma’s comp plan you must be on a 120pv autoship. The good thing is that Vemma give you $1 for 1pv. In other words, there is no built in breakage to this part of the comp plan. So to break even you must generate $120.00 in commissions to pay for your autoship thereby “breaking even.”

To generate $120 in commissions you need to “cycle” 6 times. Every time you cycle you get $22-$25. A cycle is 180pv on one leg and 360pv on the other. 6 x 180=1080pv on one leg and 6 x 360=2160pv. If you have all of your team members on a 60pv autoship you will need 36 reps on one leg and 18 on the other. That’s 54 reps on a 60 pv autoship to generate $120.00 Let’s bump everyone up to 120pv. If we do this we can cut the numbers in half 9 on one leg and 18 on the other. That’s 27 reps spending 120 bucks. 27 x $120 = $3240. So you generate $3240 in sales to get $120.00 This means it takes 27 people to actually lose money for you just to break even. So, to calculate the “success” rate you would take 27 x 4 = 108 then divide 4 by 108 and you have 3.7 percent. This means that with this comp plan 3.7 out of 100 just break even. The other 96.3 people lose money or in other words fail.

And we haven’t even started talking about what it actually takes to make money. After you start to factor in things such as: buying extra product to promote your business, attending functions, buying tools (there’s a good one) and the fact that the “average” networker sponsors 2.2 people into their business you can begin to see why so many people fail in MLM. The majority of the money is going to the top. We haven’t even disussed breakage yet. In this plan you need 180/360 to make $22. What happens when you have 180/300? Zero. That’s what you get. That’s $480 in sales you and you team generated and NONE of you get paid. Nice huh? Sign me up!

(Troy’s Response) Well, you make several subjective statements which should be reviewed.

1.    You are assuming everyone who joins VEMMA, joined to maximize the compensation plan, and not for the discount on the product, and this is just not true. Verve for example is now the #7 most sold energy drink in the USA. To reach those sales numbers, you can’t do it simple by recruiting people. Especially if we believe the number of a 95% failure rate. Or the fact in 2010 the company grew 19% in volume sales, which also doesn’t happen if you have a high attrition rate. These kind of numbers are only created when end users find value in the product and continue to buy on a regular basis. Many of the brand partners at VEMMA join to get their product at a discount (they joined for free I might add).

2.    VEMMA is one of a handful of companies that does not charge their distributors for their marketing and backoffice. Not only can a person join for free, the company is willing to give them 100% support to grow their business. In other words they do not nickel and dime them to death.

3.    You also do not take into account any personal retail sales one might make or the fact the company allows brand partners to arraign to have Verve machines placed in strategic locations and have the sales volume added to their monthly qualifying volume.

4.    You also did not include all the additional bonuses earned throughout the compensation plan.
This is why I have always stated you need to listen to the message from the top at the corporate office to determine the attitude of the field. In this case BK has always lead with the product in both New Vision and now at VEMMA. They have built the company and increased sales in a down economy because the products work and people do get results. We see this with the clinical studies, and two because BK and the girls are willing to lead the charge in showing they do have a viable business model.

I wrote an article on a young girl from VEMMA a few months ago Jessica Van Pelt and the fact she is making $300 per month and paying her car payment. Although we all know that  not everyone will make $300 part-time, it is the small stories of a young entrepreneur like this which goes to prove the profession still works.

But to assume that all brand partners join to max out the compensation plan is not accurate. As a matter of fact I started a conversation on this very subject at Facebook to see what other folks have to say.

Here is a current statistic from the DSA to validate my statements on why folks join network marketing companies.

In reviewing these numbers it is easy to see that only 20.1% of people are builders, and 23.2% are retailers, and 25.9% are in the company for personal consumption only!

(Mike Collins) Next up we have 21Ten. This is probably the most generous plan of the four. It’s a unilevel. To break even you have to be on a $100 autoship and you need to sign up 4 personals on a $100 autoship. (Remember, the average networker only sponsors 2.2 personals into their business.) So for every 1 person that is just breaking even you have 4 more who are losing money. 1 out of 5 breaking even. That’s 20 % breaking even 80% losing money.

(Troy’s Response) This will be very interesting. Richard Brooke who is a close friend may have the best business plan in all of direct selling. Listen as he shares!

Here is the 21Ten Business Opportunity Calculator where anyone can calculate the numbers.

Now let’s look at some facts. First again we can’t assume everyone desires to break even.In the case of the parent company of 21Ten the average distributor buys three times the minimum autoship in products monthly because they use them. And by buying them from themselves they save money. It should also be noted that many of the people already affiliated with 21Ten and Oxy are active in the medical profession and market the products to their patients.

I do have a question, where do you find the stat you use “the average networker only sponsors 2.2 personals in their business”? And why do you chose not to talk about how many customers each distributor brings into the business? The whole business model is based on increasing volume to the bottom line of both the company and each Personal Sales Organization.

You make a very broad assumption that people who join any company join with the main purpose of making money. Stats show that most folks join a company to use the products, not make money. And of those who do join the company as a business, they join part-time.

Now in reviewing the 2009 and 2008 numbers it is easy to see that people get out of their business what they put into it. This is a tough business and sadly most folks do not realize it is not a “get rich quick” proposition.

The other sad thing for the average distributor, is they believe what so many self-proclaimed gurus teach – New School is the way to go. Use the Internet, Social Networking, or the next greatest online system. They are taught NOT to talk to their local market (friends and family) some are even told they don’t have to like or use the product to make it big! Sadly the numbers to not promote those myths either.

(Mike Collins) Next is Lifeforce International. This is probably the least profitable of the four. This is also a unilevel. Right off the bat you have major breakage built into the comp plan. You have to be on a 100pv autoship. To generate 100pv you need to spend an astounding $155.00! That’s right. From the very get go this company is making a 55% profit off of its’ distributors. This is what you need to do to just break even. The company pays 5% on your front line or 1st generation, 40% on your 2nd, and 10% on your 3rd. So, you will need to sponsor 3 who each sponsor 1 and have 2 of those sponsor 1. That makes 9 people on 100pv. You would make $15 on your 1st gen. $120 on your 2nd gen. and $20 on your 3rd gen. for a total of $155 Congratulations you just broke even. You and your team generate 900pv equaling $1395 US. You made $155 one of your people made $5 and two made $45. 1 out of 8 breaks even. That’s an 87.5% failure rate. And we haven’t started making money yet. But the guys at the top are.

(Troy’s Response) Now when it comes to LFI I am not sure you are giving a fair and balanced picture of the compensation plan. And again you have not taken into account the fact most people in LFI are in the medical field and market the products to their patients.

1.    What breakage? I understand the $55 difference. Which is not breakage to the company for profit, it feeds the additional bonuses paid to the field. For example LFI has a 55% fast start bonus for anyone with 25BV or higher on first orders.

2.    And of all the companies LFI pushes hard customer acquisition and pay an additional 15% of all monthly first orders, with the majority of the 15%, six percent to be exact going to the first tier pool of $750 dollars in volume, just to name a couple of additional bonuses. And LFI may have the highest payout when it comes to personal customers. They use a 3 tier approach paying from 25% to 45% depending on the personal BV. Again this is due to the fact this company was launched focused on the medical arena. If you study the story behind Body Balance as I reported here in the community you may start to understand.

(Mike Collins) In the interest of time I’ll leave Rastelli alone. If you want the numbers just look at the comp plan. Take the amount of pv required figure out your commission on team members sales then you’ll have an idea of just how much meat you have to sell to pay for the meat you are eating or sampling. Anything above that you can count as profit.

(Troy’s Response) Let’s take a look at Rastelli so others can also get a fast picture. Partner Benefits

1.    They pay 20% on retail sales. They also pay 20% on first orders.

2.    They pay 5% overrides on levels 1 & 2 when qualified. Qualification is $300 in PV which includes the distributors’ personal sales and all their personal directs, members and customers.

3.    Now not everyone will find Rastelli Direct the company for them. But in talking with my mom who buys from Schwann’s Foods, the Rastelli prices are in the same price range at the retail price, and she doesn’t have to wait around the house for the delivery guy. When I shared with her the fact she would get member pricing, she got real excited.

Again, you are basing your judgments and conclusions on what I feel are a tainted view that everyone in direct sales, MLM, Network Marketing or whatever we want to call it, is here to earn part-time or full-time money and that is not the facts. Most of the people who join a direct selling company are doing so for personal use, and discounted prices. Of those who do join to launch their own business, most are doing it as a part-time venture.

(Mike Collins) No matter how you slice it Troy the sheer numbers are staggering. The comp plans are so slanted to pay the people at the top that it makes it extremely hard for the “average” person to make any money at all. Truth is, most people LOSE money in MLM. Throw in all the other crap that goes on in the industry and you begin to get a very different picture than the “Dream” we are selling people. I used to love this industry…….then I figured it out.

(Troy’s Response) I fully disagree the numbers can seem staggering, which is why most people start part-time when they are doing it as a business venture. It is why I gave you the above companies to review.

See, the compensation plans at the companies I listed above all have two things in common.

First they push the sale of the products to folks who are both in and out of the compensation plan.

Second, they reward the distributors at every level for the sales of the products, not just for bringing in warm bodies, with Keller Williams and Primerica leading the pack.

The dream being sold is different for everyone, it is not just money. As a matter of fact women who make up the majority of this profession do not join most of the time because of the money they can earn.


MLM Company News: Revolucion Joins The Ranks of Vemma and Life Force International

The New MLM Company Revolucion launched a new military initiative on July 4th, joining the likes of Vemma, Life Force International and other MLM Companies lately who are showing their support of our troops. Below is what Derek Broes, co-founder and CEO sent to the Revolucion family.

Derek Broes Announces New Initiative For Military Troops Joining The Revolution Family

MLM Company Review: Life Force International Helping To Reverse Unhealthy Habits With Body Balance

This is the second in our series on Life Force International. Our first article “Life Force International One Of The greatest Love Stories In MLM” told the back story of how Wayne Hillman, the co-founder of LFI went on a quest to find something to stop the pain his wife Gerri Hillman was experiencing. Today, I want to talk about what he found and how it has stop his wifes pain for the last 20 plus years.

The product Wayne found is a custom formulated product which is the flagship product for Life Force International called Body Balance.

What I fine refreshing about Body Balance, is the fact, unlike so many functional health juices on the market today, Body Balance is a Whole Food Supplement. What Life Force calls “A Phytonutrient Rich Blend of Aloe Vera and Nine Sea Vegetable.”

I wanted to learn a little more about the Sea Vegetables so I watched these two short videos with Olivia-Newton John.

Here is something else I found very interesting. Take a look at the amount of Doctors, Nurses and Chiropractors who endorse Life Force International. Click on the Picture to listen to the endorsements.

If, you’re looking for a company that offers rock solid products, Life Force is truly one of the best!

What’s in Body Balance from Life Force International

Something else I found very interesting with Life Force. They offer their customers real money for referring other customers to try the products.

Life Force International Offers Customers Thank You Checks For Referrals

Living An Epic Adventure,

Troy Dooly

Life Force International One Of The Greatest Love Stories Ever Lived

When a man loves his wife more than anything else in the world, he will go to the ends of the earth to find the answer to her needs. Wayne Hillman the Co-Founder of Life Force International, is this man. When his wife Gerri Hillman was experiencing unexplainable physical pain, Wayne went on a quest to find a solution for his beloved soul mate.

Wayne & Gerri Hillman

Since I am not the romance writing in the family, instead of writing about this romance story, take a second and watch this video on the Life Force International Love Story.

So what is it about Body Balance that changed Gerri’s life, and now hundreds of thousands of other people across the globe? Watch this video as Wayne and Gerri explain on live TV how Body Balance works.

This is the first of a series of articles we are doing as we review this great MLM company, Life Force International, and the success this company and their distributors have enjoyed for over 25 years around the globe.

Living An Epic Adventure,

Troy Dooly