Gary Raser, founder of The Limu Company and the inspirational leader of the Limu Nation, shot me a text to share some fantastic news… John Raser (yes they are related, more on that in a second) has joined the company as the new Director of Communications!
Gary, and I have had some long and great conversations about our families, especially out kids, so he knew I would be stoked to hear John (his son) was joining the Limu to help take it to a whole new level.
Like my own boys, John “Speed” Raser left home to follow his own dreams and passions before coming back home to work in the family business. John is a Pro Golfer, Actor, and most of all a Mediaprenuer. Having studied his background, I can say it is a true blessing to have him working for the Limu Nation going forward. You can read in John’s own words, what he has to say to the world about this great move.
But before we see what John has to say, let’s take a peak at what he was like as a kid…
Over the past 14 months, I’ve been blessed with the opportunity to craft the digital identity of Back9Network, the first ever, premier multimedia golf lifestyle and entertainment television channel. As VP of Digital Media, I have enjoyed bringing the brand’s DNA, personality and voice to life, through creative direction, new messaging, branding, marketing, graphic design, social media, public relations and a wide variety of unique content that has driven awareness and momentum for their future launch. I can honestly say I’ve learned a lot, grown a lot as well, and I thank them for that exciting and fulfilling experience. Back9Network will undoubtedly change the face of golf and be a catalyst in growing the game.
After much discussion and prayerful consideration, I have decided that now is the right time to make a significant career move by joining an established, multi-national company that’s already on an exciting hyper-growth path (+400% in the last 12 months) — a company that, like Back9, is a “category creator” and industry leader.
It’s a company with a culture and atmosphere that embraces my energy and meshes with my passion for innovation. It’s a company I know well and one that will provide me with a much broader role and even greater influence, as I use my communication and creative skills to add value in ways that will make a huge impact on its future.
Starting Monday, January 21, 2013, I’ll be joining The LIMU Company as Director of Communications and tasked with building a rock star team, establishing the company’s social media presence, developing collaborative relationships and partners for new business initiatives, and refining the voice of the brand by creating content with a fresh spin. I’m thrilled to be working for a company founded and led by my father, Gary J. Raser, wholly-owned by the Raser family, with an executive team I’ve known most of my adult life. The goal is simple: to help make the LIMU brand stronger than ever.
Dad says we’ve got unfinished business. I say, here’s to a new adventure!
But, there is something else that drives John Raser. Or maybe I should say someone! John has a cause that goes far deeper, than just being an Actor, Pro Golfer, Mediaprenuer, or Director of Communications of the Limu Nation. As a matter of fact it is what drive John, Gary and the whole Raser family to get up every morning, overcome his own challenges and fight to change th world one person at a time…
Staci and Rich Grodin founded Turn the Corner Foundation in February of 2002. Staci has suffered from Lyme disease since 1994 and through her diagnosis and treatment over the past eleven years, she has uncovered a strong need for research and funding in the area of tick-borne diseases. My sister, Teri Raser, has also been suffering with Lyme disease for over three years now. It has been an absolute nightmare for my family as she has been misdiagnosed countless times by “experts” all over the country.
Teri is such a gifted, talented and hilarious girl and has had the life completely sucked out of her by this horrible disease. She had to be pulled out of The University of Miami, where she was on an academic scholarship. She had straight A’s, the #1 blog on the UM website, a badass job running the showroom for a couture designer, was running the UM concert series, while double-majoring in communications and political science (like her big brother). She is on the road to recovery, but it continues to be a very trying time for her and our entire family. Please keep Teri in your prayers. She is truly a gift to this world and without a doubt my favorite person in life.
Lyme disease is growing at rate four times faster than AIDS and is quickly becoming our nation’s most misdiagnosed and fastest-growing infectious disease. Educating the public and physicians about this disease and the progression of treatment is essential.
Editor’s note” Turn The Corner has joined forces with TBDA (Tick-Borne Disease Alliance)