How to Win Friends and Influence People on the Internet

Krista Nereh

Source ClickZ

Krista Nereh

One of the most common questions that I am asked about social media marketing is, “How do I get people to like/follow/fan/friend me?” My answer is, “The same way that you would in the real world. Be nice and interesting.”

Yet many businesses still struggle with how to get people to like them online. Sure, there are strategies, tips, and tactics that I could share that drive “likes,” but really, it comes down to making people like you in the real world.
In the real world, the question of how to make people like you was answered many years ago by Dale Carnegie (I was once a Dale Carnegie coach in my early 20s), whose book sold over 15 million copies. The principles for making people like you in the real world are the same as online.

6 Ways to Make People Like You as It Applies to Online

1. Become genuinely interested in other people. One of the best ways to get people interested in you is to be interested in them. Broadcasting one-way messages on social media, or hoping that people will be interested in your promotional updates doesn’t work well. Take a real and authentic interest in your audience. Show that you are interested in them and what they think about your product, your company, or the category that you are in. Have conversations with your audience and actually talk to them. Be real and genuine about it.

2. Smile. It is hard to smile online. 😉 And yes, that smiley-face icon is way overused (in my opinion ;-). In social media, you can create a friendly smiling persona by being nice to people. Be positive and upbeat, and take a moment or two out of each day to do something nice.

3. Remember that a person’s name is, to that person, the sweetest and most important sound in any language. Online, we sometimes get so caught up in mass communications that we forget the power of individually asking people for their support with something.

Nobody wants to be addressed as just another person on your list – they want personal attention. Take the time to be personal with your customers (especially those who are your biggest advocates and fans). Remember that they want to be treated like an individual, not one of many of your customers.

4. Be a good listener. Encourage others to talk about themselves. I recently watched a movie where the main character was somewhat of a pick-up artist. One of the keys to picking up hot girls was to get them talking about themselves. We sometimes get so caught up in what we are posting on social media sites that we forget to encourage others to talk about themselves, on their terms.

5. Take time to really listen to people and develop actual relationships. Get them talking and facilitate or participate in the conversation.

Talk in terms of the other person’s interests. This is vital to any kind of marketing. Talk in terms of the other person’s interests – not your own. Take some time and put yourself in their shoes – what are they actually interested in talking about? It might not be the same agenda as what yours is, but when you talk in terms of their interests they like you more.

6. Make the other person feel important – and do it sincerely. This is a big miss by many companies. When you look at people and their deeper needs, wants, and desires, one thing that most people want is to feel important.

How do you make your customers feel important? Can you promote them online? Can you make them the hero? Rather than focusing on how they can make you feel bigger and better, ask yourself how you can help them.


Krista Neher
Boot Camp Digital

Krista Neher is the author of the bestselling Social Media Field Guide, an international speaker, and currently CEO of Boot Camp Digital, which is a leading provider of social media marketing training and consulting solutions. Krista is a social media pioneer, creating one of the first successful corporate Twitter strategies and corporate blogs – long before “social media” was even a recognized term. After spending nearly six years at Procter and Gamble working on some of the biggest and most successful product launches, Krista went on to become the vice president of marketing at an Internet start-up.

Krista started Boot Camp Digital in 2008 and has created training programs for hundreds of advertising agencies, marketing departments and small and medium business owners in social media marketing. Krista also works with a variety of educational institutions on their social media programs and is currently working on a textbook on social media marketing.

How to Build Your Personal Niche Authority and Maintain Your Brand Reputation Online

Building your authority in a niche such as direct selling, MLM aka Network Marketing along with maintaining your brand reputation must be done using a balanced approach of SEO (Search Engine Optimization) and SNO (Social Networking Optimization).

This balanced and combined approach will open the doors for the Search Engines to find and index your content faster, allowing for higher organic listings. It should also be noted, since Google has gone to real-time indexing, you should be adding content every day or so to maintain these high search results.

Your Social Networking Profile

By creating a well-optimized profile on top social networking sites like, Facebook, MySpace, Hi5, Twitter, HowTo, Scribd and YouTube, just to name a few, (For more social marketing site check out The Social Marketing Directory) you will start to develop your online reputation and brand.

It is important to remember, each of your profiles should use the same style of theme, picture, bio and basic information so folks will start to recognize your Brand! I would also suggest you add some general personal information so folks start to connect with you as a person, not just a persona on the Internet.

Your Personal and/or Marketing Blogs

Your personal and marketing blogs should contain active and fresh content. Lord, knows this is the hardest part of building your online authority and brand. Personally, I give more time to my main advocacy blog that I do my personal blog at this time.

It is always better to start off with one blog which doubles as both a personal and business blog.

The more content you put up (one to two daily posts), and by connecting your posts to your social profiles, the better opportunity you will have of owning the SERPs (Search Engine Result Pages) in your niche. This will reduce the chances of your competitors or critics from dominating your brand reputation.

The above will only lay the foundation to building your personal niche authority and brand reputation, but it is a start. When done correctly, your online reputation and brand will also increase locally as people in your own community start to search the internet for sold reputable businesses and people to do business with.

Living An Epic Adventure,

Troy Dooly

Internet Ad Copy is Not The Same as Direct Sales Ad Copy

When the internet started to gain momentum and marketers from all niches started to create websites, landing pages (squeeze Pages), blogs and replicated websites they only had offline sales copy techniques to use as examples.

In the beginning, this was enough, because almost all websites, emails, and ads were basically just plain text with little use of images.

The 21st Century has brought us SEO (Search Engine Optimization) keywords, long tail phrases and a boatload of new analytics for us to review. On top of that, psychology has come into play, and we now know what works and what doesn’t work when it comes to engaging the emotions of multiple personalities at once.

Don’t get me wrong, there are always two sides of an issue, and there are plenty of people who will disagree with me, and tell you “Long Ad Copy” is the way to go. This article is not to debate the issue, but to give you some points to ponder.

Here are the four elements I do my best to stick with when I am creating ad copy via email marketing, social networking, landing pages, or replicated marketing sites. (In the above video I talk about tone and structure)

Factual – This is not easy for most marketers and may take a little work. In today’s politically correct, subjective statements seem to be the norm. However, once you have this element down, you will see very quickly how much more your effective your writing will become.

Task Oriented – This element allows you to focus on the tasks, roles and the overall sale-funnel process required to move your prospect through the conversion process, becoming raving fans. Write your ad copy in the order of importance for your website visitor to gain the information they need to make an informed decision.

Be Precise – It is critical that your ad copy be clear and precise if you want your blog or social profile visitor to be able to make an informed and fast decision. Unlike old style profiling, based on the demographics of a newspaper, magazine, email-marketing list or direct marketing mailing, your website will bring visitors from all backgrounds, ethnic backgrounds, and demographic groups. Be careful in using words with different meaning in different countries. In other words, never use puns, metaphors or try to be funny in your ad copy.

Concise & Tight – Anyone can look up big words in the dictionary to sound smart. However, it takes a real word miser, to write concise and tight ad copy. Always ask yourself this question after you have written a sentence “Is this really important to say, do I need to communicate it at all?” Short and to the point ad copy, allows the reader to absorb and recall what they just read faster and easier, which in turns allows them to make a fast-informed decision.

Living An Epic Adventure,

Troy Dooly

How To Build Your Personal Brand With Internet Video Marketing

Building your personal brand with internet based video marketing can be both fun and profitable when done correctly. However, most people make it harder than it really needs to be.

Unlike the days of old where slick headlines and long ad copy were the norm, today, if you can’t inspire your audience to “click to learn more” in 140 characters or less, then you have lost them to your competitors.

In addition, this is not just on the internet. Think back to when you were kids. Your mom and dad’s shows on TV would last an hour; shows like Gun Smoke, the Tonight Show, 60 minutes. Yet, your shows were 30 minutes long; “Batman”, “Lone Ranger”, “Leave It to beaver”.

Now, jump forward to the 21st Century, and what do we see? Four-minute music videos, headline news, and around the world in 80 seconds as we watch Shepard Smith, give us a quick update.

Don’t get me wrong, there are still hour long shows (45 minutes or so, when you add in the commercials) and 30 minute sitcoms (20 minutes without TV), yet, for the most part, the Internet is where people are going for connection, questions and answers.
People do not just believe the folks on the TV or at the local newspaper these days. They listen, and then hit their social network to find and real scoop.

My friend Erik Qualman in his bestselling book Socialnomics shares some interesting facts about social networking. Watch this video on the Social revolution.

I am far from the expert in this area, but over the last few years, I have learned a little about building a Brand via video marketing online.

Creating Your Video Brand

1. You have to identify your personality and the target niche you are looking to become an authority. Don’t expect to just shoot a video and “BAM” you’re the top dog. Research and find who the true authorities are in your niche and reach out to them. Find a specific need in your niche that is not being filled and fill it.

If there are a few authorities in your niche, then learn what each one is an expert at, and build your brand away from their expertise. This will allow you to make friends with them, and to share some “link love” with them when you shoot your videos.

2. Make sure you understand the values behind your brand. It is one thing to create a band, and another to build it correctly. My #1 value is to be authentic. I don’t pretend I know all the answers, which is why I ask some hard questions. I figure if the viewers of the video listen to the questions, they may comment publicly and others will find the answers we are all looking for.

3. Identify the emotional benefits of building an authentic brand. To many times people have been taught to “fake it till they make it.” However, in the 21st Century, when using videos to get your message across, people can tell very quickly if you are authentic. People aren’t looking for leaders with all the answers, they want a leader who will ask the questions, and tell them the truth, when they can’t find an answer.

4. Let the world know your core belief. When your target audience fully understands what you stand for, they will continue to tune into your videos, even if they do not agree with all you say. Many times I shoot a video sharing my personal spiritual or political beliefs. In a few cases people have made it clear they disagree with me, but love the fact I am open. The goal of building a brand with video marketing is not to change people’s mind, but to help them ask better questions in order to find the right answers for their situation.

5. Reduce your mission statement to a solid one-sentence thought, which people can remember. Over the last decade I have used two one line mission statements. The first was “Never Give Up!” In 2009, I changed my mission statement to “Living An Epic Adventure!” Today, I use that mission statement in almost every video, and in all my posts. And when it comes to my social profiles, I change it up in different ways such as – Living An Epic Adventure – Loving My Family!

6. YOU are the brand, not a logo, product or service. You have to learn how to connect with people at the heart level. To many times in life brand builders try to connect with the head and not the heart. When you can connect with your viewers at a heart level, then you are well on your way to creating your unique brand. Just remember to keep it authentic!

Living An Epic Adventure,

Troy Dooly