Then word leaked out that Kirby Cochran, former shareholder and CEO of Wake Up Now had launched a new international company with his brother Gary Cochran, and people started calling it #WUNLife 2.0.
But it wasn’t until I received a call from Jason Elrod, the former president of Wake Up Now, telling me he, had moved his family back home, and was staying in the direct selling industry, launching his own company with a partner, that I really started to read the pro and con buzz about 2.0. I was particularly interested in what the critics had to say when they started propagating that Disrupt Worldwide is another scam, like Wake Up Now.
Author’s Note: Wake Up Now was never found to be a scam, nor was it’s founders, shareholders or officers ever investigated or charged with any crimes. One of the former major shareholders Kirby Cochran was sued by the Board Of Wake Up Now after he was terminated for $70 million dollars based on a lack of fiduciary controls.
In February of 2015, Wake Up Now did announce the closure of their network marketing channel in the USA, and it’s my understanding the company is now liquidating all assets to payoff short term creditors which include former distributors which may be owed past commissions.
So are the critics and proponents right – is Disrupt Worldwide and other companies just WUN 2.0, or at least in the case of #LifeDisrupted is this a brand new network marketing culture working to use a Blue Ocean strategy to create something completely new?