Breaking Youngevity News: AL International Expanding Their Coffee Roasting Business & Launch the ‘Healthy Body Challenge’ to Complement its ’90 For Life’ Campaign

Youngeivty - 90 for Life

There are some network marketing companies, which focus on the short term results, then there are those companies led by visionary leaders who realize that the future belongs to those companies who provide the best products and culture for their field partners. AL International, through their Youngevity field force is this type of company.

AL International

AL International (JCOF) Announces Expansion of Coffee Roasting Operations

October 16, 2012 8:45 AM EDT
CLR Roasters Expands Plant and Launches Direct Store Distribution

SAN DIEGO–(BUSINESS WIRE)– AL International (Pink Sheets: JCOF) (www.alintjcof.com), a global direct marketer of lifestyle and nutritional products and gourmet fortified coffee, announces plant expansion of the company’s wholly owned subsidiary, CLR Roasters, LLC. The company has executed a lease agreement to increase the size of the plant by 60%. The company has recently expanded its roasting, grinding, and packaging capacity in support of 70% growth year over year; and, expectation that growth will continue into 2013. Additionally, the company announced that it has begun Direct Store Distribution (DSD) for its company owned Café La Rica and Josie Java House brands.

Initially, CLR Roaster’s DSD routes will focus on 231 locations in Miami Dade and Broward Counties with plans to expand to West Palm Beach County later this year. The company will focus on all the major corporate stores and the larger independent stores within South Florida. CLR Roasters has secured distribution with Publix, Winn Dixie, Sedano’s, and large independent operators such as, Tropical Super Market, Presedente Super Market, and Extra Super Market.

Ernesto Aguila, CLR’s President of Roasting, said, “We have made great progress since we launched our DSD program in early September. Winn Dixie will be running an Everyday Value in store ad until the end of the year with our Café La Rica brand and Sedano’s has a major ad breaking November 7th where we expect to move 20,000 units during the week of the ad.” Sedano’s Supermarket is the largest Hispanic owned supermarket chain in the United States with 30 locations blanketing South Florida.

Dave Briskie, AL International CFO and President of Commercial Operations, said, “It is exciting to see our first vans hit the streets loaded with Café La Rica and Josie Java House products. We will service the major accounts with our DSD Corporate Team and the independent accounts will be serviced with distributors. We have already added Four Keys as our local distributor that will take care of the Keys, and Miami Based Rex is our distributor that will service the independent stores and pharmacies from Homestead all the way up north to West Palm Beach. Our expectation is to cover Florida with DSD routes and then move to other markets. Our long term plan is to expand DSD distribution coast to coast.”

About Youngevity® Essential Life Sciences

Youngevity Essential Life Sciences (www.Youngevity.com), headquartered in San Diego, CA, is a nutrition and lifestyle-related services company dedicated to promoting vibrant health and flourishing economics. Founded in 1997 by Drs. Joel Wallach, DVM, ND, and Ma Lan, MD, as AL Global, Inc., the company adopted the name Youngevity in 2006. Youngevity is the only network marketing company to have a qualified FDA Health Claim. Dr. Wallach’s work has been published in more than 70 peer-reviewed and referenced scientific journals and books. Youngevity is a wholly-owned subsidiary of AL International, Inc.

About CLR Roasters

CLR Roasters

CLR Roasters (www.cafelarica.com) was established in 2001 and is a wholly-owned a subsidiary of AL International. CLR Roasters produces coffees under its own Cafe LaRica brand, as well as under a variety of private labels through major national sales outlets and to major customers. It also produces a unique line of coffees with health benefits under the JavaFit® brand.

About AL International

AL International, Inc. (Pink Sheets: JCOF) (www.alintjcof.com) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a “network of networks.” The company also is a vertically integrated producer of the finest coffees for the commercial, retail and direct sales channels. AL International was formed after the merger of Youngevity Essential Life Sciences (www.youngevity.com) and Javalution Coffee Company in the summer of 2011.

Safe Harbor Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as “may,” “should,” “potential,” “continue,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “estimates,” and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to our business plan and growth strategy through acquisition. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the ability to implement our business plan and growth strategy through acquisition and the continued growth of our distributor base. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

AL International Investor Relations: Dave Briskie 800-982-3189 X 6501

Source: AL International, Inc.

Youngeivty - 90 for Life

Youngevity Announces ‘Healthy Body Challenge’ to Complement its ’90 For Life’ Campaign

SAN DIEGO–(BUSINESS WIRE)– AL International (Pink Sheets: JCOF) (www.alintjcof.com), a global direct marketer of lifestyle and nutritional products and gourmet fortified coffee, announced its new ‘Healthy Body Challenge’ to complement its successful ’90 For Life’ Campaign, which was launched in November 2011.
The ’90 For Life’ Campaign promotes the Company’s philosophy that all individuals need at least 90 essential nutrients for good health. All of these nutrients are included in the Company’s Healthy Start Pak™ that includes Beyond Tangy Tangerine® (a multivitamin/mineral/amino acid supplement), EFA Plus™ (an essential fatty acid supplement), and Osteo-fx Plus™ (a bone and joint health supplement).

The ‘Healthy Body Challenge’ is designed as a method for current and new Independent Marketing Directors to introduce the company’s best-selling flagship, Healthy Start Pak, to new customers. The ‘Healthy Body Challenge’ is a program by which a participating Independent Marketing Director can receive their monthly ‘Healthy Start Pak’ by referring three new customers or Independent Marketing Directors who each purchase a ‘Healthy Start Pak.’
William Andreoli, Youngevity’s President, said, “We believe the new ‘Healthy Body Challenge’ will build upon the success of our ’90 For Life’ Campaign, and provide a viable incentive for our Independent Marketing Directors to share our message of wellness and drive sales. We want to reward them for their efforts in helping us reach as many people as possible with our core products.”
Steve Wallach, Youngevity’s CEO, added, “It’s no coincidence that we’ve unleashed this promotion at one of the busiest times of the year to further capitalize on the tremendous success of the ’90 For Life’ campaign, which we launched nearly a year ago. We see this as the perfect springboard to further increase our overall sales moving through Q4 and into 2013.”

About Youngevity® Essential Life Sciences

Youngevity Essential Life Sciences (www.Youngevity.com), headquartered in San Diego, CA, is a nutrition and lifestyle-related services company dedicated to promoting vibrant health and flourishing economics. Founded in 1997 by Drs. Joel Wallach, DVM, ND, and Ma Lan, MD, as AL Global, Inc., the company adopted the name Youngevity in 2006. Youngevity is the only network marketing company to have a qualified FDA Health Claim. Dr. Wallach’s work has been published in more than 70 peer-reviewed and referenced scientific journals and books. Youngevity is a wholly owned subsidiary of AL International, Inc.

About CLR Roasters

CLR Roasters (www.cafelarica.com) was established in 2001 and is a wholly owned a subsidiary of AL International, Inc. CLR Roasters produces coffees under its own Café La Rica brand, as well as under a variety of private labels through major national sales outlets and to major customers. It also produces a unique line of coffees with health benefits under the JavaFit® brand.

About AL International
AL International, Inc. (Pink Sheets: JCOF) (www.alintjcof.com) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a “network of networks.” The company also is a vertically integrated producer of the finest coffees for the commercial, retail and direct sales channels. AL International was formed after the merger of Youngevity® Essential Life Sciences (www.youngevity.com) and Javalution Coffee Company in the summer of 2011.

Safe Harbor Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as “may,” “should,” “potential,” “continue,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “estimates,” and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to our business plan and growth strategy through acquisition. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the ability to implement our business plan and growth strategy through acquisition and the continued growth of our distributor base. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

AL International Investor Relations
Dave Briskie, 619-934-3980 x6501