In October of 2014, Rolling Stone Magazine, reporter Caleb Hannan, wrote a story about Alex Morton called “Selling the Bro Dream: Are Frat Boys Peddling Vemma Suckers?”
. Without a doubt, the article was not one of positive praise. It opens with the following story --
The Rest Of The Story…Alex Morton’s Hypocritical Move From VEMMA to Jeunesse -- What We Can Learn.