MLM Wireless News: What Is The Future For Lightyear Wireless

DS Edge Feb 2015

Over the last few years we have kept an eye on Lightyear Wireless which is part of Lightyear Network Solutions, LLC. At one time I made the bold statement “Lightyear Network Solutions could be the next billion dollar telecommunication company.” So where is this company today?

Lightyear Network Solutions, Inc. is the new parent company after doing a reverse merger in 2009. They now run two separate divisions according to the latest financial report – Lightyear Network Solutions, LLC and SE Acquisitions LLC.

In this article I will focus on Lightyear Wireless and what has been happening in this direct sales channel. The latest financials show the wireless channel increased in revenue by $300,000.00 in the latest quarter to $900,000.00 revenues. If they hold steady and do not increase or decrease much in either direction, we can estimate the wireless division will finish the fiscal year around $3.6 million in revenues.

Knowing they lost some top leaders over the last few years, and some of their mid-level leaders were distracted during the MLM Wireless Wars, I believe this is a solid sign, that Lightyear Wireless is still a solid asset of Lightyear Network Solutions Inc.

To strengthen my belief, that wireless is part of the future of the parent company, is the fact they just hired Sean Lloyd, an industry veteran who has had successful runs at Cingular, Nextel and Cricket, before taking the new role as V.P. of Sales. In this role he will oversee the growth of all three distribution channels, agent, direct and retail channels.

Now, I do want to add a little personal insight from studying this industry for the last 24 months. The leaders inside of Lightyear Wireless need to do more than focus on recruiting. Although their recruiting numbers are up, so is the attrition rate of people leaving out the backdoor.

One way to fight this and win, is to help the distributor base understand the power of B2B sales. The most growth we are seeing in the telecommunication industry, especially in the mobile/wireless niche is business sales. 5Linx is a prime example, along with CAN and now new comer Vi-Tel. Long term residual income is found in business sales.

Something else I should cover real quick is the fact, the parent company did miss several Milestones they promised to specific investors and lenders. Due to these missed milestones, Lightyear has made some very important management changes.

Although, I still believe Lightyear has the management, longevity and passion to become a billion dollar telecommunication player. I think, there is a good possibility we will see one of three other scenarios before that happens:

  1. They are bought by a larger player looking to dominate the telecom industry.
  2. They sell or discontinue all non-performing divisions.
  3. They go for broke and buy or merge with a much larger but under performing company. We just watched regional telecom company CenturyLink do this with the purchase of  Embarq, then Quest.

I do want to congratulate the field leaders who have held firm in their belief in Lightyear, and for supporting their field teams. It is the field leaders and their continued belief which has kept Lightyear rolling strong right through the wireless wars!

Living An Epic Adventure

Troy Dooly

Troy Dooly

Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals

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Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals

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11 thoughts on “MLM Wireless News: What Is The Future For Lightyear Wireless

    • Yes, you can get phone cheaper in the store – when you sign a 2-year contract! When you get a phone without a contract you pay the RETAIL/UPFRONT cost for the phone.

      Let me test your common sense as a consumer. Here are two choices, which would you rather have:

      A: A free Android Smartphone with AT&T where you sign a 2 year contract and are locked in at $130+ per month for unlimited service (with caps on data).

      B: Pay $250 for an Android Smartphone with Lightyear with no contract and you pay $60 per month for unlimited everything service (with no caps on data)?

      Which one did you choose? The sad reality is most consumers probably would choose option A because they think in the short-term.

      However, a closer look reveals that by choosing Lightyear you'd actually SAVE money!

      24 months with AT&T x $130 per month = $3,120!

      24 months with Lightyear x $60 per month = $1,440!

      That's a savings of $1,680! Subtract the cost of the phone ($250) from the savings and you STILL come out saving $1,430!!!!

      I don't know about you but anyone that chooses option A needs to take a finance course!

      Ben Sturtevant

  1. Troy is it true that if you get 3 customers to get the service free with LY that if any customers/reps drop service you cant get the free offer back

    Can someone clarify this

    Also i do know the free is actually a rebate check you get 2 week after billing…as they keep billing for wireless and back office fees relentlessly each month.

    I regard FREE as no billing

    I think LY 3/Free advertising is a scam

    • To maintain the $60 in free credits each month you simply maintain any 3 customers as a Rep. If you drop below 3 you will have fallen out of qualifications for the free service. You can get it back by simply adding an active 3rd customer. However, if you are out of qualification for more than 60 days then you cannot requalify. Lightyear's goal is to promote loyal customers – that stay on the service.

      The free wireless credits are calculated once per month and it can take up to 14 days to mail them to the rep. Once that is complete for the first time and the rep maintains qualification they will continue to receive the credits each month. The company is about to announce automatic credit to their wireless bill at the conference next week.

      Finally, if you don't want to be a representative and pay for the web marketing suite but still want free service then just become a customer. Customers don't have to pay a monthly web marketing suite fee to earn free service, they just refer 5 customers to their representative and they too can get free service.

      No Lightyear's free service is not a scam. I have not paid a cell phone bill out of my own pocket since July of 2008. Thanks Lightyear!

      Ben Sturtevant

  2. What Lightyear is not telling you is the costs:

    Rep pack $300

    Cell bill $70 (tax incl)

    Back office fees $50

    No one wants to pay a Cell bill of $120 mo!

    No one wants to pay $300 rep fee to tell others to do this?…I tried hard.

    Cons:

    LY WILL constantly bill you every month

    Good luck waiting for the rebate!

    You must buy a outdated phone with No Tethering, and get second tier service plan…with many features missing.

    P.S The BS they told me about making money was wrong!

    After a few months they got me for $800+

    • ?????

      If you just want free service and don't want to build a business then just join as a customer (no $299 fee, no monthly web marketing suite fee) and refer 5 customers.

      Outdated phone? Hmm, perhaps it's time you take a look. We have some of the latest HTC's and Androids on the market.

      Sounds like the people you were working with didn't get you plugged into the right information because by your statements it's clear you have no idea what you're talking about.

  3. Troy,

    Perhaps you weren't aware of this but Lightyear Wireless also has the opportunity to offer ALL of the services that Lightyear Network Solutions offers (i.e. Business Service such as T1 lines, Wireless, Voice, VOIP, Data, etc). We've had the ability to do this for years!

    Hope that helps!

    Ben Sturtevant