MLM Weekly News: This Week We Cover Rastelli Direct, Discovery Toys, Limu, XanGo, VEMMA, The FDA Attack On Nutritionals, and The DSA Helps Change The Calf Law

Rod Cook, the MLM Watchdog sounded the alarm this week on the FDA once again coming after nutritional companies. As a community we need to take this seriously and follow Rod’s advice… Even Senator Orrin Hatch has weighed in on this issue.

Click Here to Learn how you can take action today!

The DSA Association Government Relations Activities Focus on Federal Independent Contractor Issues

There was a flurry of federal regulatory activity related to independent contractors this week, starting with a ceremony Secretary of Labor Hilda Solis hosted at the Department of Labor to commemorate signing a memorandum of understanding (MOU) with the Internal Revenue Service (IRS). The MOU is a part of efforts currently underway to stop employers from misclassifying staff simply to avoid providing employment protections. Additionally, IRS Commissioner Doug Shulman stressed that the Service will not be launching new investigations regarding worker classification violations.

The President’s Plan for Economic Growth and Deficit Reduction was also released this week. The plan proposes authorizing the IRS to provide standards for proper worker classification—independent contractor vs. employee—and require employers to change the status of those who are currently improperly classified to the appropriate category. This proposal is similar to the Administration’s recommendation from its budget released earlier this year.

“The independent contractor status of direct salespeople is the cornerstone of our industry,” stated Dean Heyl, DSA Attorney & Director of Government Relations. “Although direct sellers are classified as statutory non-employees under Internal Revenue Code Section 3508 for employment tax purposes, DSA remains alert to the obvious focus the Administration is placing on independent contractor issues.”

Vemma Nutrition Company Honored in 2011 ACE Awards – Vemma Ranked 33rd Among Private Companies in Arizona!

09.21.2011– Scottsdale, AZ — Vemma Nutrition Company was ranked 33rd in the top 50 revenue generators in Arizona at the Arizona Corporate Excellence Awards. The invitation-only awards ceremony was hosted last night at the Scottsdale Center for the Performing Arts and attended by executives from the leading private companies in the state.

Now in its 17th year, the 2011 ACE Awards recognizes corporate excellence and provides a platform to developing an increasing sense of knowledge-sharing and community among private companies in Arizona.


Salien Liles – Limu 50K

For three years, Salien Liles was content to just drink LIMU Original™ — never realizing what she was missing by not pursuing the business. Now she knows!

You can’t blame her too much, really. Many people in her position would’ve done the same thing. After all, she did have a pretty sweet gig in the medical field — a full-time job that paid her well. And yet, she kept hearing her family’s voices in her ear. “They said I needed to get serious about this opportunity,” Salien says. “And if I would treat this like a million dollar business — I wouldn’t regret it. I can’t begin to tell you how right they were.”

About two years ago, their words finally began to sink in. “I had a huge amount of credit card debt,$15,000 and it was only getting bigger,” Salien says. “And I wanted to get free from that burden. But, to be honest, what really motivated me was going on the President’s Dream Trip!”

So the 26 year old kicked her business into high gear … and within three month’s time, the results were phenomenal. Salien did in fact go on the coveted, all-expenses paid Dream Trip — truly a life-changing experience. “We never heard the word ‘no’ on that trip,” Salien says. “I never want to miss a Dream Trip from here on out.”

In addition, the young woman no longer faces a debt-filled future. Her credit cards are completely paid off. And best of all, by the end of the year, her part-time Limu earnings had exceeded her full-time income in the medical field! Debt free Salien fired her boss and now, as the youngest 50K member in the Limu family She’s free to travel when and where she wants — without worrying about cost. Just this past summer she spent 8 days in Cabo San Lucas, a week in Pigeon Forge, Tn and 10 days on an Alaskan cruise.

“As a patient advocate in my job, I would listen to people’s problems all day, but I often feel helpless. With Limu I share the opportunity of a lifetime to help people enrich their lives. That’s a very powerful place to be,” she says. “I’ve always wanted to help millions of children around the world, and now I know this business can help me make that happen.”
Salien Liles


Willie & Una Faye Earnest

“Willie started taking Original Limu™ before I did, to improve his health. Within 3 months he saw better results than the doctors were able to produce in years! When I tried the product I also got tremendous results and we realized this was something we needed to start sharing with everyone.

“We were able to build a bigger part-time TLC income than we were earning from our full-time business! We’ve paid off debts, bought a new car, and we’re helping our local church build another church out of state.

We no longer have to watch our pennies and we’re building our savings for the future. “We thank God for Original Limu™ because it has not only helped us physically, but it also allows us help other people improve their quality of life too. TLC has been a financial blessing. We recently sold our business and now can travel and share Original Limu™ and the TLC Opportunity around the country full-time!”


For Jeff Hooks, Absence Made the Heart Grow Fonder

From the very start, Jeff Hooks knew that Vemma would be big … and as a friend of BK Boreyko and Tom Alkazin, he had a great vantage point. Jeff was a Vemma pioneer and part of the foundation of the company even prior to the launch in 2004. Jeff was excited and committed to the product and opportunity.

But after several lucrative years earning over $2,000,000, and even after being promoted to Royal Ambassador, he left Vemma for other ventures. But in just a few a months, “I started to realize that was a big mistake,” Jeff now recalls. “I wasn’t having a lot of fun with my new venture. The grass wasn’t greener and it still needed to be mowed.” So Jeff reconnected with BK and restarted his Vemma business from the beginning. Today, having rapidly advanced to Star Executive, Jeff calls his absence a “self-inflicted lobotomized sabbatical” that he is thankful was reversed! (Read the whole story)

Other Companies In The News…

3000BC HOME announced it has secured $500,000 in Series A capital, which will be sufficient to carry the company to profitability. The company is seeking an additional $1 million to fund the growth to follow.

4Life posted a record 22 percent increase in sales and a record-breaking number of new distributors for the month of August.

Discovery Toys has partnered with Booster Juice, a juice bar chain in Canada, to provide educational toys to sick children in Children’s Hospitals across the country. The companies hope to raise $30,000 this year, impacting more than 15,000 sick children who stay at these hospitals every year.

Herbalife has made a joint commitment with the Global Alliance for Improved Nutrition’s Future Fortified campaign to help millions of women and children around the world access the essential nutrients they need to lead healthy, enriched lives. Herbalife will be providing an initial donation of 20 million MixMe packets to the campaign to advance its goals.

Immunotec announced the closing of financing with TD Bank Group for $3.45 million. The new financing, including an operating loan for up to $1.25 million and a committed term facility of $2.2 million, will replace in its entirety the existing credit facility and demand loan that was in place with another financial institution.

LifeVantage announced entertainer Donny Osmond has become a spokesperson for the company’s flagship product, Protandim.

Longaberger will conduct a Horizon of Hope and You event in honor of Breast Cancer Awareness Month on Oct. 1, 2011, at the Longaberger Homestead. A make-a-basket fundraiser will be featured, and a portion of the proceeds will go to breast cancer research and awareness. The event will also feature a number of activities including a 5K fun run, a children’s fun run and a one-mile walk.

In other company news, Longaberger CEO Tami Longaberger visited Huntington, W.Va., as part of her Dreams Live Here Tour. The evening included meeting Tami for photos and autographs, a live basket-making demonstration by a Longaberger craftsman, door prize drawings, a presentation on decorating tips for fall and the holidays and more.

Primerica is consolidating its headquarters, currently spread across 10 office buildings, to a new complex in Gwinnett County, Ga. The nearly 350,000-square-foot location will be ready in April 2013 and will help Primerica streamline operations while providing room to expand.

Regal Ware will celebrate 100 years of making cookware in Washington County, Wis., on Sept. 24 during its Celebration of a Century event. The company has been crafting high-quality stainless steel and cast aluminum cookware in the U.S. since the founding of its West Bend Cookware Division in 1911.

is raising money for the Ronald McDonald House Charities through sales of its Scentsy Buddy, Sasha, a $30 brown bear that comes with a choice of Scent Pak. The bear will be available through February 2012 and 100 percent of the proceeds will be given to the charity.

Team Beachbody recently received two Moxie Awards from the Electronic Retailing Association (ERA). The company was named Marketer of the Year, and won in the Best Long Form, Sports & Fitness category for its Turbo Fire video. The ERA Moxie Awards celebrate the top campaigns in direct response marketing.

Team National’s Accelerate Your Dreams bus tour has raised more than $20,000 for the company’s charities of choice. The bus crossed 9,000 miles in 30 cities.

launched its 10th year of business last week by revealing an updated brand identity and a new product line, including skincare and nutritional supplement products. “Today’s launches signify a period of renewal and leadership for XANGO,” said CEO Aaron Garrity. “Our commitment to innovation and category creation began when we brought mangosteen to consumers worldwide with XANGO® Juice. Nine years later, we continue to set ourselves apart with our focus on creating products that help achieve complete wellness by pairing the mangosteen with the world’s most celebrated botanicals. These new offerings complement our existing roster of premium, functional products to give consumers what they desire: quality, natural products that are effective, safe and sustainable for our bodies, the environment and the business growth of our distributors.”

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