MLM Perspective: Starting WIth Why! What Does That Mean?

In network marketing we hear the question “What is your why?” Yet have you ever really given much thought as to what the question really means to you as an individual, or how to even figure it out?

This is not a question we hear from the guidance counselor when we enroll for college, nor do we hear it from the HR Director when they interview us for a job. So, to hear it when we are looking to start a home business, may catch us by surprise and the answer we give may not be accurate. If we do not know our WHY, then we are bound to repeat some of the same mistakes that have caused us frustrations in the past. Such as not fulfilling our goals, quitting at the first sign of rejection or worse yet, disappearing completely because we do not want folks to think we have failed once again.


So, how can we find the real answer to the question “What is your WHY?” I say we start with realizing what the basic question is asking.

Bestselling author Rick Warren, calls it “Purpose”, the Hebrew language calls it “Chazown”, and religious organizations call it your “mission or calling” in life. No matter what it is called, at the very basic of all human needs is to accomplish something bigger than themselves.

Simon Senik in his bestselling book “Start With Why” gives us some very simple strategies to define our WHY!

1. Clarity – You have to know 100% why you are making a move to a new company or to launch a home base business in the first place. And, don’t tell me “to get rich quick!”

Saying “I want to be rich, or to make more money”, is not the real why! Take some time to ask yourself deeper questions. What does RICH mean to you? Define it. Or, how much more MONEY do you want to make, and what are you going

to do with it? I have found that money is always the vehicle to something far more important. So get the clarity you need to define your WHY!

2. How – People who jump from company to company, system to system or income stream to income stream do so because they don’t have the clarity of their why. But once you have the clarity, then you have to know HOW you are going to reach your WHY and that takes figuring out something deeper; your values and principles. Something you may not have given much thought until now.

How is the vehicle you chose to reach your WHY. However, in most cases, because we do not fully understand our WHY, we use the wrong vehicle to try and reach our destination. Whatever company, organization, team or system you are using to reach your WHY, must be in alignment with your personal values and principles. When we are trying to reach our WHY, while going against our internal compass, then we shut down. When you realize you are in the wrong environment, then don’t stop
going for your WHY, just change the environment to one that will support values and principles. In most cases none of us realize we are in the wrong environment until we have clarity of our WHY!

3. What – Once you have clarity of your WHY, and know HOW you are going to reach it, then you have to look at WHAT others see. Your WHY is the belief you have for accomplishing something bigger than yourself. Your HOW is the actions you are taking daily to reach your WHY. But if people do not see that WHAT you are saying and doing is in alignment, and consistent, then you will not reach your WHY, because people will not be attracted to your team or products.

So, take time today to get really clarity on what your true driving force is in succeeding in a home base business. Once you have figured out your real WHY, ask yourself this one very important question… “If money was not a concern, what would you want to do on a daily basis to fulfill your WHY?” Now go find an income opportunity that will allow you to enjoy your passions while fulfilling your WHY!

And if you can’t find the right income opportunity… Then create it!

Living An Epic Adventure,

Troy Dooly

This article first appeared in Home Business Advertiser in the May, 2013 addition.


Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals