Over the last few months we have extensively covered Zeek Rewards the exclusive advertising and marketing arm of Rex Venture Group, LLC., and how they have literally pioneered the penny auction niche inside of network marketing. (To date at least five other penny auction houses are looking at network marketing), and one has already launched. Today I want to focus on Zeekler
I read a small interview put out by WFMY News 2 reporter Liz Crawford, and it caused me to look a little deeper into the auction and to get in contact with Alex de Brantes to get some of the behind the scenes facts and figures to match them what I could find publically.
I will start with what I found publically, then compare it against what Alex de Brantes shared with me. And for those who may not know, Alex de Brantes is the Internet Marketing Manager for Rex Venture Group, LLC., the parent company of Zeekler.com.
I went to Compete and Alexa to see how the traffic at Zeekler has grown. It was very easy to see that traffic had started to grow about the time Zeek Rewards took off.
In the above charts we see that the traffic started to take off in about December of 2011, but really started a geometric climb in February of 2012. Now, this doesn’t mean that all the people visiting the Zeekler site are active bidders. But it does show there is plenty of unique visits to suggest that there could be enough bidders to sustain the Zeek Reward compensation plan.
Now, let’s take a look at where the traffic is coming from. Once of the things critics and even some affiliates have asked, is are people bidding and using Zeekler.com for auctions. What I found fell inline with what I have studied about Unique Bid Auctions, both penny auctions and reverse auctions. (Click Here To Read Part 1 & Part 2)
Since penny and reverse auctions started in Europe it makes since that the unique visitors we are seeing landing on Zeekler.com would be from international locations.
Now what I found interesting, is that not all the traffic from Zeekler is from the top countries at ZeekRewards.com. Close but a little different. Which seems to point to the fact, Zeek Rewards affiliates are placing their ads and those ads are being viewed by folks who are visiting Zeekler.com to see what it’s about or to bid.
Something I realized in reviewing this information is the fact, I could not tell how many folks are actually enjoying the Zeekler Penny AUcitons, which is when I called on Alex de Brantes for some detailed info. Now, I did not focus all the way back from the beginning with Alex, I just asked for the most current info. I figured this will be a great benchamark since we now have at least one new MLM Penny Auction which has launched.
– Zeekler.com is now the #2 trafficked Penny Auction in the world. #1 is ranked at 909, and the next two most popular are ranked #30,306 and #501632.
– Total visits are up 4.3%
– Unique visits are up 2.9%
– Signups are up 2.85%
– Avg time on Site 7:20
– New Visits Converting 13.72%
Now what is very interesting in the above numbers is the converting figures. It is my understanding this figure is first time visitors who are looking around and deciding to bid in one of the auctions. Alex de Brandes tells me Amazon is the “gold standard” with a industry high of 17% of conversions.
Another interesting fact is that the amount of traffic visiting the Zeekler.com Penny Auction would fill the Dallas Cowboy Stadium 26x… That my friend is a boatload of traffic.