This week’s guest author is Roseann “Ro” Shales, Vice President of Sales, JIC Nation, a 3-year old e-commerce party plan company. Ro built a $12M organization with Tupperware then moved into corporate management with Weekenders USA, PartyLite, and JAFRA Cosmetics. She was an Executive Consultant, Party Plan Expert, with The Sheffield Group and is the author of “RECRUIT! Connecting with People to Change Your Business and Your Life.”
Guest Post by Roseann “Ro” Shales
Could ‘Facebook Live’ Change The Game?
The participants at the U.S. Direct Selling Association’s Business & Policy Conference a few weeks ago listened to an important speech.
The speech was given by the Federal Trade Commission’s Chairwoman Edith Ramirez. It was dedicated to the FTC vs Herbalife Settlement and more importantly, how the Commission would take it from there.
Highlights From What Edith Ramirez Said
Natura is a Brazilian cosmetics direct seller that was established in 1969. It is definitely not a newcomer. However, mostly because its operations were focused only in Brazil for many years, it is not as known as the world’s other larger direct selling companies.
However, it is the 8th largest player in the global industry as of 2015 year-end. Last year, Natura’s total sales was more than USD 2.4 billion. To compare, Natura’s sales volume is higher than companies’ like Tupperware, Nu Skin, Oriflame, Jeunesse or USANA that are familiar names to many.
Ambit Energy once again has been named a leading retail electric provider, based on an annual customer satisfaction study by J.D. Power.
Youngevity International Inc. (YGYI—OTCQX) on Thursday said revenue rose 10 percent to a record $42.5 million in the second quarter, compared to $38.7 million in the same period last year.
Primerica (NYSE: PRI) beat analyst estimates with second quarter earnings growth of 8 percent on total revenue of $379.2 million, compared to the second quarter of 2015. Operating revenue jumped 7 percent to $375.8 million for the quarter.
The FDA is taking more aggressive steps to rein in some aspects of e-cigarette marketing in its finalized rule, including a ban on sales to minors. The new regulations also require health warnings in ads and on product packages, prohibits the distribution of free samples, and requires manufacturers to show that the products meet applicable public health standards before receiving authorization from the FDA.
But e-cigarettes can continue to be on the market for three years while their manufacturers submit — and the FDA reviews — their new tobacco applications and the products are not bound by the same advertising restrictions that regular tobacco cigarettes must follow. In the meantime, use among teens is increasing even though the U.S. Surgeon General has called the products a significant health risk to youngsters. Here’s some key issues to be aware of regarding e-cigarette marketing:
Unknown risks: While much of the marketing of e-cigarettes has centered around the claim that vaping products are a safer alternative to tobacco cigarettes, the jury is still out on that. In fact, California issued a health warning about their “toxicity” and advised residents not to smoke them. The FDA maintains that the risks associated with e-cigarettes have not been fully studied. At issue is the nicotine in the products and the chemicals in the vapor that is emitted. Despite this health concerns, a TINA.org review of more than 150 e-cigarette websites found that half indicate in some way that vaping products are safe or a healthy alternative to tobacco.