MLM News Report: The Latest On ViSalus, CVSL, It Works!, ACN, JamBerry Nails, Mannatech, Reliv, and Your Network Marketing Company

The Direct Selling News this week is strong and covers several companies most folks have never heard of. So many times it is the same old companies that make the MLM News, but this week we see some powerful news coming from network marketing companies making the news for the first time.


Trend Toward Self-Employment Bodes Well for Direct Selling 

Pew Research’s Center for Social & Demographic Trends recently published a list of the 13 most important motivations that drive individuals to pursue self-employment. Among the most commonly cited benefits of self-employment are the opportunity to follow a flexible work schedule, the freedom to have control over projects and the ability to make important business decisions. While these motivations also inspire many individuals to take the first steps toward a career in direct selling, still others drive men and women to pursue direct selling as a long-term option, Heather noted.

selfemploymentstats“Those who pursue long-term opportunities in direct sales are typically more entrepreneurial in nature and more willing to take risks than the general population,” she said. “They tend to be more self-motivated and resourceful. Some characteristics they have in common [with one another] include tenacity, as well as the fact that they are driven and goal-oriented, and they place high value in recognition for a job well done.” (Click Here To Read The Full Article)

DSA Honors 20 Largest Member Companies 

On Monday, Oct. 21, the Direct Selling Association will publicly announce the 20 Largest DSA Member Companies. This recognition is based on 2012 DSA membership dues, which is representative of U.S. net sales. This marks the first time in association history that DSA has publicly ranked its companies in any way.

20largestcompanies2012DSA_In alphabetical order, the 20 Largest DSA member companies are:

“We have taken every opportunity to describe the merits of the way we do business and to educate audiences from the financial community to stay-at-home-moms about why direct selling is right for so many people,” said DSA President Joe Mariano. “But, at the core of all of those messages, we rely on the combined strength of our member companies to illustrate and demonstrate the principles DSA proclaims to its various audiences. And what better way is there to demonstrate that strength than to publicly identify the leaders of this community and use their achievements as a testament to the astoundingly positive impact these companies have on the economy, communities and the millions of Americans who participate in direct selling.”

DSA had planned a dinner in Washington, D.C., to recognize these companies, but the event was cancelled as a result of the partial government shutdown that began Oct. 1.

“These 20 companies play a significant role in driving the ongoing success of the direct selling industry,” Joe said. “With an increase in sales every year since 2009, direct selling has continued to grow and thrive, even during tough economic times.”

DSA announced last week that the association will honor next year’s 20 Largest DSA Member Companies with a reception and dinner scheduled for March 31, 2014, in Washington, D.C.

Direct Sellers Share Success Stories with Members of Congress during DSA’s Direct Selling Summit 

On Wednesday, Oct. 23, more than 80 independent direct selling consultants and 25 executives from across the country came together on Capitol Hill for the first-ever Direct Selling Summit.

Independent consultants from more than two dozen companies shared their personal success stories with Members of Congress and their staffs. All told, direct sellers took part in more than 70 individual meetings.


“Do not underestimate the importance of what you are doing,” Congressman Mario Diaz-Balart (R-Fla.) said to this year’s Summit attendees. “Do not underestimate the importance of folks like me seeing the real-life implications of what… the Federal Trade Commission or anyone else is doing. Because when you’re up here [as a Member of Congress], you see the end results and it’s all numbers and statistics. The reality is, that’s not what this is about. It’s you… You might say, ‘I don’t see how what I did [during meetings with Members of Congress] is that important.’ Just your presence… for people to see, to visualize what we’re dealing with, is so important.


Diversity, Inclusion Efforts Provide Direct Sellers with a Competitive Advantage 

Given that diversity in the marketplace translates into more than simply greater inclusion of individuals of different racial and ethnic backgrounds, findings have indicated that diversity initiatives are particularly important to today’s entrepreneurs. In fact, exclusion based on any job-irrelevant factors such as gender, age, religious beliefs, political orientation or even educational backgrounds can prove costly for companies of all sizes and product offerings.


A recentForbesstudy of 321 global enterprises with at least $500 million in annual revenue revealed that 85 percent of those surveyed agreed or strongly agreed that diversity is crucial to fostering innovation in the workplace.

Countless direct selling companies have also recognized the value of fostering diversity, inclusion and empowerment for all demographic groups. (Read The Full Story Here)




Pink for a Purpose: Direct Sellers Lead Campaigns in Fight Against Breast Cancer 

About one in eight U.S. women will develop invasive breast cancer over the course of her lifetime, according to the latest statistics released by In 2013 alone, an estimated 232,340 cases of breast cancer were expected to be diagnosed, contributing to the fact that just under 30 percent of cancers in women are breast cancers.

Breast cancer prevention, detection and treatment have, no doubt, come a long way over the years, but such advancements are made possible largely because of fundraising and awareness efforts championed by countless organizations and individuals who share a passion for finding a cure.


Throughout the years, a wide variety of direct selling companies have devoted volunteer hours, portions of product sales and financial donations to furthering breast cancer research and access to care. While many sponsor year-round initiatives to support breast cancer research and treatment, in recognition of Breast Cancer Awareness month this October, companies such as AvonStella & DotTraveling Vineyard,Essential Bodywear and SeneGence International have heightened their efforts to put an end to breast cancer.

Networker Marketing Professionals In The News

Gregory Probert has been appointed Chief Executive Officer of Nature’s Sunshine Products. He will continue as Chairman of the Board.

Sheri McCoy, CEO of Avon, was ranked No. 20 on Fortune’s list of the 50 Most Powerful Women in Business for 2012.

Paul Muehlmann is the new Chief Marketing Officer for non-member MonaVie.

Mirassul Dilamar Pereira has been appointed General Manager of 4Life Brazil.

Richard Strulson has been named Executive Vice President, General Counsel and Chief Compliance Officer of Nature’s Sunshine Products.

DSA announces Betsy Hardin has joined the organization as its new Membership Assistant. Best wishes to her predecessor, Lacie Rawlins, who left the organization to pursue a career as a full-time mom.

Dr. Vasily Isakov of the Institute of Nutrition of the Russian Academy of Medical Sciences has been appointed to Amway’s Nutrilite Health Institute as a member of its Scientific Advisory Board.

Luca Pozzoli has joined PartyLite Europe as Group General Manager, Switzerland & Emerging Markets and Vice President, Market Development. ‘

Bernie Birch has been appointed to Sales Manager, Reliv Asia Pacific.

Former U.S. Surgeon General Richard H. Carmona has joined the Board of Directors of Herbalife.

Ken Mulhall is the new president of the Direct Sellers Association of Canada, effective Nov. 4, 2013. Retiring President Ross Creber is stepping down at the end of this year.

Stacy Schindler has joined pending member Jewel Kade as Senior Field Development Manager.

Network Marketing Companies In The News

The 2013 W³ Awards winners were recently announced. Receiving more than 4,000 entries, the W³ Awards honor outstanding websites, web marketing, web video and mobile apps. Entries were judged by members of the International Academy of the Visual Arts. The following direct selling companies were recognized:

  • ACN received a gold and silver award
  • USANA received a silver award
  • Vemma received a silver award

ACN recently hosted its third-quarter event in Charlotte, N.C. Tens of thousands of independent business owners came from the 23 countries in which the company operates. During the Charlotte event, and at each of ACN’s events worldwide, the company collects donations for the local chapter of the Ronald McDonald House and then matches those donations dollar for dollar, presenting a check at the close of the event. As this event came to a close, ACN presented the Ronald McDonald House of Charlotte with a check for $104,026.06.

ACN was recognized as the eighth largest private company in North Carolina in this year’s Grant Thornton North Carolina 100 (NC100) list. The NC100 2013 list is based on revenue in 2012 and has celebrated the essential role private companies have played in building the Carolinas.

Ambit Energy recently hosted its 7th annual AMBITION conference in Dallas. The conference hosted more than 10,000 of its independent sales consultants, representing all 50 states. The event created approximately $29 million in total economic impact for the city of Dallas.

Amway India has opened a business process outsourcing (BPO) unit to be run exclusively by visually challenged persons in Madurai in association with Indian Association of the Blind. The BPO funded by Amway Opportunity Foundation (AOF) would provide employment to 60 people and could be increased to 200.

Amway recently broke ground on a new, $10 million botanical research center in Wuxi, China. The center will serve as a site for agricultural research on plants used in traditional Chinese medicine with the goal of incorporating developments into global launches of nutrition and beauty products.

Avon has partnered with Estroven, a multi-symptom menopause relief solution, to “Sleep Pink,” and raise funds to advance access to quality breast health care, to research prevention and causes of breast cancer and ultimately find a cure. Sleep Pink is a national movement, sponsored by Estroven, through which participants hold pink pajama parties to celebrate breast cancer survivors and remind women of the need for continued awareness. Those who hold parties are asked to post photos to the Estroven website, where Estroven will then pledge a donation to the Avon Walk for Breast Cancer for each photo submitted.

The 11th Annual Avon Walk for Breast Cancer season continued with the Avon Walk San Francisco last weekend, raising more than $4.2 million to advance access to care and funding breast cancer prevention and treatment research. The Avon Walk San Francisco attracted nearly 2,000 participants from more than 40 states and Washington, D.C., as well as Canada, the Cayman Islands and Hong Kong. Additionally, 283 breast cancer survivors and 215 men joined together to raise life-saving funds and awareness for breast cancer.

CVSL, parent company to four DSA member companies, announced it will open European headquarters in Luzern, Switzerland, and that it is forming a Swiss company, CVSL AG, to oversee its business in Europe. CVSL’s headquarters in Switzerland will help facilitate the European operations of Agel Enterprises, with which CVSL entered into an asset purchase agreement.

Herbalife will be the Official Nutrition Sponsor of the 2013 YMCA Stair Climb for Los Angeles. This is the 20th year of the event, which will see thousands of people climb the 1,679 stairs to the top of the U.S. Bank Tower in Downtown Los Angeles to raise funds in support of programs for children and families in the community. As the Official Nutrition Sponsor, Herbalife will be entering a number of teams of employees and will have a range of nutrition products available for sampling during the block party that takes place throughout the day of the event.

Herbalife recently renewed its brand association with India’s cricket champion, Virat Kohli. Virat will be endorsing Herbalife products like Formula 1 Nutritional Shake Mix and the Afresh energy drink mix.

 It Works! Global gathered more than 6,500 food items to fill a truck to help restock the shelves of Sally’s Pantry, the Salvation Army’s food pantry in Manatee County, Fla. The pantry had closed its doors due to empty shelves and would have remained closed until after the first of the year without the company’s help.

Jamberry Nails has expanded operations to Canada.

Mannatech hosted its Australasian Convention last week in Adelaide, Australia. Independent sales associates from Australia, New Zealand and Singapore were in attendance.

Mary Kay partnered with China Women’s Development Foundation and the United Nations Development Program to create a program promoting women’s participation in the development of the culture industry in China. The program provides training for local women and women’s organizations, helping local women develop their careers and skills through sustainable modes of poverty alleviation.

In other news, the Mary Kay Foundation has announced grants totaling $3 million to 150 domestic violence shelters in all 50 states, the District of Columbia and Puerto Rico. Each shelter will receive a $20,000 unrestricted grant to maintain critical services and programs for individuals who are survivors of domestic abuse. Some of the grants will be used to address issues raised by the 2013 Mary Kay Truth About Abuse Survey, which found the cycle of domestic violence continuing from generation to generation, with many women who were in shelters as children seeking protection from domestic violence as adults.

Mary Kay is the official beauty sponsor of the Lifetime channel’s third season of Project Runway All Stars. Celebrity makeup artists will exclusively use Mary Kay products on the show for the season.

In other company news, Mary Kay and the Alpha Chi Omega sorority are partnering to help bring an end to dating abuse and dating violence. The company will be providing educational information, tools to identify warning signs and resources for help to Alpha Chi Omega chapters across the country, which will use these materials as they promote healthy dating relationships within their chapters and campus communities.

Further, Mary Kay was honored at the North Texas Corporate Recycling Association (NTCRA) Green 3 awards for “Superior Minimization,” meaning they’ve reduced or minimized their trash contribution to landfills by upwards of 90 percent. Additionally,Carlos Troncoso, the processing operations specialist who runs the company’s recycling center, was honored as Recycler of the Year for 2013 by the NTCRA.

percent increase over the prior-year period. Revenue was negatively impacted three percent by foreign currency fluctuations. Additionally, the company announced it is increasing its full-year 2013 revenue guidance from $3.18 billion to $3.21 billion.

In Greater China, third-quarter revenue increased 240 percent to $464.6 million, compared to $136.6 million in the prior-year period. The sales leader count in the region improved 255 percent, while the number of actives increased 123 percent compared to the prior year.

Third-quarter revenue in North Asia increased 11 percent to $204.7 million, compared to $184.7 million for the same period in 2012. Japan local-currency revenue declined three percent while South Korea generated local-currency revenue growth of 71 percent. The number of sales leaders in the region was up 15 percent and the number of actives improved 28 percent.

Revenue in South Asia/Pacific was $127.5 million, a 40 percent improvement compared to the prior year. The region’s third-quarter sales leader count improved 58 percent and actives increased 19 percent compared to the same period in 2012.

Revenue in the Americas improved 22 percent over the prior-year period to $85.7 million. The number of sales leaders in the region improved 28 percent and the number of actives increased eight percent compared to the prior year. View the full press release online.

Primerica employees recently participated in the Great Days of Service event put on by the Gwinnett, Ga., Coalition for Health and Human Services. The event helped 12 foods banks and more than 250 projects were completed.

Reliv recently celebrated its 25th anniversary. The company marked the occasion with a reception for employees at the company’s headquarters. Reliv had previously celebrated its 25th anniversary with distributors from around the world at the 2013 Reliv International Conference in Orlando in July.

Simply You has closed its operations in the U.S. and Canada.

USANA recently opened its newest office in Bogota, Colombia. A congratulatory event was held Oct. 5, 2013, to commemorate USANA’s 19th market worldwide. More than 2,000 attended the celebration. The company has been operating in Colombia since July.

USANA recently announced third-quarter financial results. Net sales increased by 5.2 percent to $173.7 million, compared with $165.2 million in the prior-year period. The growth in net sales was driven by increases in both the company’s Asia Pacific and North America/Europe regions.

Net sales for the quarter were negatively impacted by: an estimated $5.9 million due to the worldwide policy changes that the company implemented at the end of the second quarter of this year, which require customers to purchase products in their home markets; $4.6 million due to the strategic price discounts the company announced at its International Convention in August and earlier this year; and $2 million due to changes in currency exchange rates.

Net earnings for the third quarter decreased by 4.2 percent to $16.8 million, compared with the prior-year period. This decrease was due primarily to higher associate incentives expense, attributable to the enhancements the company made to its associate compensation plan at its August 2013 International Convention.

Net sales in Asia Pacific increased by 4.6 percent to $107.4 million, compared with $102.7 million for the third quarter of the prior year. Sales in the Greater China region were flat, with significant growth in Mainland China and Taiwan, offset by a sales decrease in Hong Kong.

Net sales in North America/Europe increased by 6.1 percent to $66.3 million, compared with $62.5 million in the prior-year period. The company’s newest market, Colombia, generated $1.4 million in sales during its first quarter of operations. The sales growth in these markets reflected increases in both the number of active associates and preferred customers. View the full press release online.

ViSalus announced that its Michigan global headquarters is a 2013 Best and Brightest in Wellness Award winner. The honor included a feature profile in Corp! magazine’s Oct. 10, 2013, online issue ( Bestowed on wellness companies that demonstrate innovation, the award was given to ViSalus, in part, for the extensive resources provided to employees.

World Ventures recently expanded into Malaysia.




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