Weekly MLM News Report

Richmont Holdings Backing JavaFit As Category Creator Of Functional Gourmet Coffee

MIAMI, FL–(Marketwire – March 30, 2011) – Javalution Coffee Company (PINKSHEETS: JCOF), a fully vertical coffee roasting and distribution company, owner of the Direct Marketing Brand JavaFit, and the retail brand, Café La Rica, as well as the category creator of functional gourmet coffee, announces the expansion of both its roasting and packaging capacity within CLR Roasters, the company’s wholly owned subsidiary. Dave Briskie, CEO for Javalution, stated, “Our first quarter growth rate is tracking at 80% over last year and we believe that this will further accelerate throughout the year. This high growth rate necessitated an investment in our production facility whereby we are doubling our capacity in roasting, as well as, certain packaging types. The packaging equipment will be up and running in the next couple of weeks, and the additional roaster will be operational by the end of April.” Additionally, Briskie said, “This investment within our facility is in line with our commitment toward automating our processes which will keep our labor costs in check and drive profitability.”