MLM Company Review: Ocean Avenue Chief Science Officer, Franco Cavaleri Shares His Passion For Nutritional Empowerment

A couple of weeks ago, I caught up with Ocean Avenue CSO, Franco Cavaleri, for a private conversation so I could better understand his passion for Nutritional Empowerment. What he shared about his discoveries on helping people develop their own ageless performance, and how in most cases the answers are found within each person.


Cavaleri went on to explain how he teamed up with Ocean Avenue to take his science and apply it to each of their five products Whey Beyond, Empower, Invigorate, Whey Smart, Focus Energy.

Let’s take a look at Franco Cavaleri’s background and what makes him a unique choice as a Chief Science Officer!

Franco Cavaleri CSO ocean Avenue

Prof Franco Cavaleri BSc NB, a prominent nutritional biochemist, is the founder of multiple successful health research and development corporations each serving different niches: Champion’s Choice Advanced Nutrition, a sports nutrition company; Biologic Nutritional Research Inc., a health and wellness company. More recent corporate start ups include Biologic Publishing Inc., a company focussed on publishing and education, and Biologic Nutrigenomics, a company focused on researching nutrient-gene interactions related to health and disease. Franco Cavaleri is the Chief Science Office of and an equity partner in Ocean Avenue.

Cavaleri’s mission and philosophy is conveyed through these corporations to provide education and other means for humans to maximize health, performance and personal potential in life. BiologicVETTM is an additional brand of nutritional supplements designed by Cavaleri to maximize health and quality of life for cats and dogs. Cavaleri is also the author of the best- selling Potential Within: A Guide To Nutritional Empowerment.

Potential Within Franco Cavaleri

Cavaleri graduated from the University of British Columbia, where he majored in Nutritional Science and Biochemistry. His postgraduate work was taken out of the education system and into private research in a move to maintain commercial control and corporate ownership of the cutting edge nutrient – based pharmacological property. He continues to focus on the latest gene-related and insulin-related nutraceutical research working with human, canine and other models (species-specific nutrigenomics).

Alphahelix DNA Protein

Franco Cavaleri has been a regular lecturer to pharmacy and other health care students of post secondary institutions introducing the pharmacology and drug interactions of some key nutraceuticals and how they too relate to nutrigenomic activity. The Drug Interactions Database of this website displays the fruits of this research work.

His efforts in scientific research and development of nutrient-gene interactions have resulted in widespread recognition in the health industry, including Gold, Silver and Bronze Alive Formulation awards in addition to best-seller status for his book, POTENTIAL WITHIN, A Guide to Nutritional Empowerment. POTENTIAL WITHIN is sold in book stores, pet stores and health food stores in North America.

He is a sought after consultant and speaker on human and pet health issues throughout North America and overseas, as well as a frequent television guest and a regular contributor to numerous magazines. Cavaleri’s professional path was inspired by his own recovery from a life threatening disease, much to the amazement of medical professionals. With the belief that intelligent nutrition can be life-changing and metabolic correction the true treatment for disease, he has set out to share his message with consumers and health care professionals world wide.

A former soccer player and competitive bodybuilder, Cavaleri has won several titles including the pro-qualifier, IFBB North American Bodybuilding Championships. Today, he serves as CEO, president, and research director of Biologic Publishing Inc and Biological Nutrigenomics Health Research Corp. ( and is an adviser to industry companies and organizations involved in human and animal nutrition. He has been part of the monograph collection and drafting for the CFIA (Canadian Government Food Inspection Agency) NPN (Natural Product Number) human health care initiative.

In April of 2004, Franco was inducted into the CHFA’s (Canadian Health Food Association) Sports Nutrition Hall of Fame for his efforts and contributions to the health care and sports nutrition industries. He also sits on the board of the Canadian Sports Nutrition Association.He has founded three corporations in the past twenty years, each revolving around human and animal performance and wellness – Champions Choice Advanced Nutrition, Biologic Nutritional Research Inc. These two companies have become part of corporate mergers while Franco continues his scientific research today through Biologic Publishing Inc. and Biological Nutrigenomics Health Research Corp.

In 2008 Biologic Publishing Inc launches Health Blog and Nutrient-Drug Interactions database (>9000 research supported drug-nutrient-nutraceutical interactions) developed from years of Franco Cavaleri’s investigative work.

In 2009, Franco Cavaleri completed a breakthrough trial in relation to genetic activation and modulation by a highly specialized herbal fraction; the scientific validation for autoimmune augmentation that he has used personally to overcome amazing challenges and reach world class athletic status. These natural pharmacological agents have been applied by Mr. Cavaleri to treat N of 1 cases of autoimmunity under his direction with unfathomable but irrefutable success. The success of this broader pilot trial has set the stage for an inflection point on how chronic inflammation and autoimmunity are treated. Franco Cavaleri will be leading a research initiative in a doctoral program at the University of British Columbia’s Experimental Medicine Unit starting in 2012 for two years. This research is designed to further investigate and develop his cutting edge nutraceutical breakthroughs in a peer reviewed formal environment. These patented anti-inflammatory inventions work at a deeper level than common non-steroidal anti-inflammatory drugs or corticosteroid therapies to inhibit genetic transcription of inflammatory chemistry. It is believed that this model will change the way we treat and prevent inflammatory disease in the future.

Cavaleri and his lovely wife, Kimiko, are proud parents of two beautiful children and the guardians of three companion canines. He practices his word and puts family health and wellness first. Franco volunteers some time as a youth soccer coach.

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6 thoughts on “MLM Company Review: Ocean Avenue Chief Science Officer, Franco Cavaleri Shares His Passion For Nutritional Empowerment”

  1. I think it has been a long time since a company has come along with a product line, executive team and founders of this caliber. I have tried two of the products and was very impressed with the Whey Beyond and the Empower products. They have a very attractive comp plan and have all the pieces in place to make it a good choice for someone looking for a good top shelf nutrition company.

  2. @David,

    Yes I do. We operate well within the the FTC guidelines in this area, which is why we have a disclosure page. And in my videos you will also hear me talk about this when I am under contract with a company, or own stock in the company.

    A great example is Ocean Avenue which you mention above. If you watch all the videos, then you will see where I address this several times.

  3. Troy do you post disclaimers regarding companies you have a business relationship with? Would be good just for the sake of transparency.

  4. Great interview Troy. Very excited to start using the Ocean Avenue products when they become available – the science behind Franco’s work is awesome. I love how you are always on the cutting edge of what is important.

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