Is eFusjon really a MLM pyramid scheme, or just a group of overzealous men who love network marketing distributors, but are confused on how to launch and grow a legitimate MLM company?
Now, don’t mistake my question above. I know the answer, or at least have a very strong opinion. However, this is a question which I keep hearing over and over.
Let’s take a look at some of the facts in the eFusjon class action lawsuit.
1. The company has a suggested retail price of $140.00 per case or $2.92 per can of the eFusjon Energy Drink. Which is less than it costs the distributor at wholesale. At wholesale the eFusjon distributor pays $120.00 per case, plus shipping of around $36.00 or more. Making the wholesale cost per can at $3.25 or higher, providing the eFusjon distributor with a loss of $0.33 per can. There is no way for the distributor to retail product and make any kind of a profit, outside of recruiting into the eFusjon matrix compensation plan.
2. Now some may say “eFusjon allows their reps to retail the eFusjon energy drink via their replicated websites.” Which is true. The product can be bought in units for $35.00 with a commission to the rep of 4.5%. So for ever $35.00 of retail product an eFusjon rep earns $1.58. Yet for every new eFusjon rep they sponsor into the matrix compensation plan they earn $75.00. So what is the incentive to retail eFusjon product?
3. For every $360.00 in new volume (according to the compensation plan pdf, new volume is 3 new distributors at $120 each), the eFusjon distributor earns a $200.00 bonus. Again, all the volume and money is coming through the matrix, not from retail sales.
4. As an eFusjon associate (someone who has paid $30.00 and who is forced to be on $120.00 autoship) doesn’t earn any money from their personal sales, or the personal sales of the first two distributors they enroll into eFusjon. It is not until a distributor recruits 3 people into the eFusjon matrix before they are allowed to earn any commissions. Not even from the retail sales through their replicated eFusjon website.
This is just four examples of why eFusjon falls under the legal definition of a MLM pyramid scheme, “pay-to-play” and why this class action lawsuit was file on behalf of former and current eFusjon distributors.
Although I have strong beliefs on this case, I am 100% open to feedback and comments.
Living An Epic Adventure,