How To Launch A Successful Direct Selling: Start With A Competent Direct Selling, Party Plan, Network Marketing Consultant

Launching a direct selling company is not something that can be done with an out of the box approach. Each founder or group of founders. bring to the table their own vision and mission of what they expect to accomplish. Although some may not fully understand, each company takes on a personality of its own. So what is the secret behind those handful of companies that last 5, 10, 25 or 65 years, and those which go down in flames? The consultants they hire from the very beginning!

Over the years, I have had the great privilege of meeting and working with some great network marketing consultants. Two such people are Jay Leisner and Victoria Dohr of Sylvina Consulting.

Jay Leinser JayLeisner  brings over twenty-five years of unparalleled business experience and success to the direct selling industry.

Previous to launching Sylvina Consulting in 1999, Jay worked for 13 years with a major direct selling software provider as a software developer, project leader and business analyst to provide both startups and existing companies, in the USA and abroad, with customized software solutions to meet the individual requirements of their businesses.

His in-depth experience working with major companies and new enterprises, his broad knowledge of this marketing channel and his understanding of many types of businesses, have earned Jay the respect and admiration of direct selling companies, peers, and employees alike.

Victoria Dohr Victoria Dohr had an impressive 30 year career in sales, marketing, advertising, public relations, and telecommunications.  She also had 5 years of direct selling experience as an independent Mary Kay consultant.

Victoria sold advertising to major players in the fashion world, including Givenchy and Halston. Having worked behind the camera as well as in front of as a model, Victoria understands the importance of delivering confident, concise, and connecting messages.

Direct selling is a perfect fit for Victoria.  She enjoys sharing her perspectives and suggestions with new and established companies.  Her desire to help companies overcome issues and obstacles is not just a job; it’s a passion.

One of the coolest resources provided by Sylvina is their Startup Guide. 

Sylvina Our 200+ page guide will tell you:

  • how to create a direct selling business
  • where to begin
  • what are the tasks that need to be done
  • when should you do them
  • why it’s important to have a good plan

We developed our guide in response to the hundreds of calls taken throughout the years by Sylvina Consulting asking these and other questions:

  • “How do I start a direct selling business?”
  • “What are the tasks ahead of me?”
  • “What are good products for direct selling?”
  • “How do I write a direct selling business plan?”
  • “What are my sales tax obligations?”
  • “What type of compensation plan should I use?”
  • “What are my options for initial recruiting?”
  • “What should I know about Autoship?”
  • “What do I need to know about MLM software?”
  • “Do I really need an MLM attorney?”
  • “How long will it take to launch my company?”
  • “How much will it cost?”

and, most importantly:

  • “What other questions should I be asking?”

Leisner is also co-founder, along with the MLM Attorney Kevin Thompson of the Direct Selling Edge Educational Organization. They hold the Direct Selling Edge Conference three or four times a year to educate entrepreneurs on how to successfully launch a direct selling company.

Direct Selling Edge Conference


Monday and Tuesday, April 28 and 29, 2014

Drury Plaza Hotel Franklin

Franklin (Nashville), Tennessee

To book your room, go to Reservations may also be made by calling (800) 325-0720 with group number 2204451.

Our discounted room rate is $119.95 per night. Included is a hot breakfast in the morning and hot food and cold beverages at 5:30pm.

Bring your team!

Only $199 for your first ticket and $100 for each team member.

The optional Nashville At Night excursion with dinner is $50 per person.


Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals