Building your authority in a niche such as direct selling, MLM aka Network Marketing along with maintaining your brand reputation must be done using a balanced approach of SEO (Search Engine Optimization) and SNO (Social Networking Optimization).
This balanced and combined approach will open the doors for the Search Engines to find and index your content faster, allowing for higher organic listings. It should also be noted, since Google has gone to real-time indexing, you should be adding content every day or so to maintain these high search results.
Your Social Networking Profile
By creating a well-optimized profile on top social networking sites like, Facebook, MySpace, Hi5, Twitter, HowTo, Scribd and YouTube, just to name a few, (For more social marketing site check out The Social Marketing Directory) you will start to develop your online reputation and brand.
It is important to remember, each of your profiles should use the same style of theme, picture, bio and basic information so folks will start to recognize your Brand! I would also suggest you add some general personal information so folks start to connect with you as a person, not just a persona on the Internet.
Your Personal and/or Marketing Blogs
Your personal and marketing blogs should contain active and fresh content. Lord, knows this is the hardest part of building your online authority and brand. Personally, I give more time to my main advocacy blog MLMHelpDesk.com that I do my personal blog at this time.
It is always better to start off with one blog which doubles as both a personal and business blog.
The more content you put up (one to two daily posts), and by connecting your posts to your social profiles, the better opportunity you will have of owning the SERPs (Search Engine Result Pages) in your niche. This will reduce the chances of your competitors or critics from dominating your brand reputation.
The above will only lay the foundation to building your personal niche authority and brand reputation, but it is a start. When done correctly, your online reputation and brand will also increase locally as people in your own community start to search the internet for sold reputable businesses and people to do business with.
Living An Epic Adventure,
Troy Dooly
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Troy this is a great post.
I have noticed for a while that SEO and SNO (new term to me) were highly integrated and both should be used to increase your branding and your visibility to the serach engines.
Also, thank you for, “It is always better to start off with one blog which doubles as both a personal and business blog.” It helped me answer a question that I really needed answered. I have been trying to figure out whether I should have seperate blogs or one blog for quite a while now.
Thanks for the post!
Serve first. I like that, love your emails and studies and look forward to learning more first hand.
You spoke of it being about building reputation, and how to dominate their brand. Be that CEO of their company. Good stuff.
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Kenny, as always power info. Let’s connect this week on the phone.