How The Network Marketing Community Can Support Vemma And Other MLM Companies

A Solution To The FTC & Critics Concern Of A Lack Of Ultimate Users In Network Marketing

Best Practices

Since at least 1979, regulators and critics alike have questioned direct retail sales to the ultimate user inside a direct selling aka MLM company. This last month we saw once again this concern raise it’s ugly head when the FTC went after Vemma as a pyramid, stating they didn’t have enough “ultimate users” to be justified a legit network marketing company.

Best PracticesAfter reading through thousands of pages of documents and transcripts, it seems to be the DSA and regulators are partially to blame for this current issue. NEITHER of them are willing to define what the ultimate customer is, or exactly how many you need who don’t state they might want to earn some extra income also. Maybe it’s time a real Bill is crafted and send to Congress to eliminate this issue. In the mean time, here is a solution that should be supported by ALL direct selling companies as well as the independent sales professionals marketing their products.

Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals