FTC publishes final guides governing Endorsements, and Testimonials. These changes affect Testimonial Advertisements, Bloggers, Celebrity Endorsements.
Most of you who subscribe and read our Blog, know we have written articles on this issue over the last year. These changes are HUGE for the little guy, and we all must work to get the word out.
We need to set aside our difference of opinions for a second and make sure we are getting the word out to everyone we can.
As I have said in the past, we do not need the Government coming in and cleaning up our great profession. So if you are a Networker who markets on the Internet, or an Affiliate who runs several niche websites or Blogs, take time right now to spread the word.
You can read the FTC press release here.
Text of the Federal Register Notice FEDERAL TRADE COMMISSION 16 CFR Part 255
Text of the Revised Endorsement and Testimonial Guides FEDERAL TRADE COMMISSION
16 CFR Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising
Remember get the word out to all your friends.
To protect yourself I suggest checking out Michael E. Young Esq. who is the Founder of the Internet Attorneys Association.
Living An Epic Adventure,