This week we feature an article from Fabio Piastrelli. He is one of the co-founders of Gera, a Brazilian software company specialized in IT solutions for direct selling. Fabio has more than 20 years of experience in the direct selling market, 10 of those working for Natura, the 6th largest direct selling company in the world. Piastrelli also is one of the first experts to talk about omnichannel strategies for direct selling sector in Brazil.
Guest Post by Fabio Piastrelli