DS Domination Review: Is DS Domination a Pyramid or Viable Business Model & Income Opportunity

Over the last few days I have seen a rise in people asking about DS Domination. From CEOs to new entrepreneurs looking to get rolling in a home base business want to know if there are any issues. After investing several hours at reviewing corporate videos and what others have written and spoken about the company,  I came to the following conclusion…


Before I share my conclusions, you can also find several articles on DS Domination at BehindMLM.com which will cover issues I have not addressed.

1. No “About Us” page on the DS Domination main Website is a huge FTC Red Flag.

2. No Refund Policy – Without a doubt this is a tough one because  all DS Domination has to offer is a training platform. However, in order to protect the company against chargebacks or fraud complaints, they should establish some form of refund period. And in order to comply with the Direct Selling Association standard of excellence they would need a long term refund policy.

3. Use of “Walmart” name in video! Without a written agreement in place with  Walmart the company is asking for some major blow back. I couple of years ago MPBToday had issues because they were using Walmart in selling gift cards. And the most current company to face issues has been Lyoness. (In most cases hat happens is reps for the company HYPE the connection between the company and Walmart.

And I am using the following definition for HYPE!


5. exaggerated publicity; hoopla.
6. an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.
7. a swindle, deception, or trick.
4. By legal definition not a traditional “Affiliate Program”, but is by definition a Multi-Level Marketing Compensation Program! MLM Attorney Gery Nehra wrote a great article explaining this and showing four specific state’s laws as an example –  Are Two-Tier Affiliate Programs Multi-Level Marketing?
5. The DS Domination Compensation Plan in its current form, may very well be seen by regulators as a Pyramid Scheme. My professional opinion is that, due to the fact the company currently has a qualification in place, whereby a DS Domination affiliate, after paying their $9.95 monthly affiliate fee, MUST also personally buy any product they are going to sell, creates by legal definition an illegal pyramid scheme.
Let me state, I do NOT feel the founders of DS Domination did this purposely, but never the less, I do believe that based on current regulations, both at the state and federal level, this is an issue.
Here is some additional references to valid my professional opinion…
MLM Attorney, Kevin Thompson  Resources:
MLM Attorneys, Grimes & Reese Resources: 

Direct Selling Association:

Code of Ethics

The Difference Between Legitimate Direct Selling Companies and Illegal Pyramid Schemes

Legitimate Direct Selling vs. Illegal Pyramid Schemes

In closing it is my professional opinion that if DS Domination can fix the red flags, they offer a viable training platform for anyone looking to build a home base business selling on eBay or Amazon.

However, I do not see DS Domination being a long term network marketing business.

Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals