Breaking MLM News: “Is Vemma a scam?” CEO BK Boreyko Addresses Rumors

The following was published today by BK Boreyko the founder of VEMMA. Over the years I have found BK to be one of the few founders who isn’t afraid to address the real issues and blow off the dull negative, disillusioned crybabies. There is a difference between a critic and a negative person. Critics deserve to have their concerns addressed. In this case I believe BK is addressing the critics who question the validity of VEMMA.

Published on Aug 14, 2013

Unfortunately with people today, most are down on what they’re not up on. Vemma was started eight years ago, and in the first seven years there was little to no buzz as our Brand Partners and corporate team worked and clawed to the coveted $10 million a month sales mark last July. In this $167 billion industry, out of thousands of companies only about 100 reach that level.


When the buzz started social media blew up with hype about Vemma, the Verve brand, the Young People Revolution (YPR), and the Bod-e brand becoming endorsed by TV Celebrity Transformation Specialists Heidi & Chris Powell. What took Vemma seven years to pull off, doubled in just 12 months as Vemma sales hit $20 million a month. Like with anything popular in this world, you’ll always find a critic. With Vemma’s success and what Vemma Brand Partners have done in this down economy has been remarkable, yet the company has had its fair share of critics. Some complain about the cost of Verve, at a little over $3 a can delivered to your door, yet that cost is on par or cheaper than buying a Red Bull at the gas station or a coffee at Starbucks.


All of Vemma’s products, including Verve are ultra-premium products, like nothing you can find on store shelves. Verve is like 3 products in 1, energy drink, super-juice, and multi-vitamin. It contains Vemma’s clinically studied formula, and no other energy drink even comes close. Plus, if you like how you feel on Verve you’re able to refer it to a few friends and if you get 3 or more customers buying the products yours is free — and that beats the price of a Red Bull anyday.

Think about this, when people spend $100 or $200 a month at Starbucks, people aren’t surprised. In fact, the average Starbucks customer spends about $100 a month, $1100 to $1400 a year on coffee. It doesn’t have near the health benefits of Verve, and if you bring in 3 friends and ask for a free cup, they look at you funny.

Now let’s talk about Vemma’s business model. People throw out terms like scam and pyramid scheme when they criticize the company and how we do business. It’s easy to say these things, but it’s another thing to prove it. A recent article in Forbes referred to the college system a pyramid scheme, and the now $1.2 trillion college debt is more than credit card debit in this country. 52% of college graduates are under or unemployed, and it’s frustrating time for young people. They’re following the well-traveled path and jumping into the new economy buried in debt. Vemma offers these young people, and adults of all ages, a plan that could get them unstuck and critics call it a scam, yet offer no alternative.


What any critic needs to understand is that Vemma’s business model, what we call social network marketing, is a $30+ Billion domestic industry, and it’s $167 Billion world-wide. It’s a bigger industry than all of pro sports and there are 87 million people around the world doing this, simply put — it’s a big deal and a proven model.

Here’s a few basic reasons why Vemma is not a pyramid scheme. We sell real products that provide real results, products you can’t find anywhere else. It’s free to sign up and become a Brand Partner and your Vemma website is absolutely free. We also offer an award winning free mobile app that allows you to promote and grow your business, and a free Back Office tool to track you and your customer’s purchases.

And finally, Vemma offers a real opportunity for people to get some customers and enjoy free product or get more customers and get retail cash-back bonuses. If you find people wanting to do the same, you could earn additional bonuses. But every bonus we have is solely based on the sale of a product. No one is ever paid for just signing someone up and again, it’s free to join.

One of the biggest benefits we offer entrepreneurial people in almost 50 countries is the opportunity to partner up with Vemma. Take advantage of our ideas, brands, and infrastructure for success that we’ve invested millions to create. You can tap into all this when you place an order of any size. You see, Vemma is not after your order of $75 or $150 for some cases of Verve. We want you to build a business where we both win. We’ll help you promote it, get your product for free, and to coach you into creating a part-time or full-time income, and monetize your social brand. If this doesn’t sound like something you’re interested in that’s okay, but if you’d like an opportunity, take a look at Vemma.

Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals