Breaking MLM News: Cowboy Joe Schroeder Comes Out Of Retirement To Join Paula Scarcella And Green Organics… Why?

When I got the news Cowboy Joe Schroeder was coming out of retirement to join Paula Scarcella over at Green Organics, the first word I spoke was WHY? Well instead of pondering it to long, Paula was able to get Joe to contact me and give me the real scoop before all the rumors started.

Green Organics

Cowboy Joe Shcoeder

Joe Schroeder is one of the Internet Marketing pioneers. Joe has coached the likes of my friends Mike Dillard and Diane Hochman, showing them the secrets to funded proposals. When Joe retired I was not surprised. He has never been one to care for all the limelight, and knowing some of his students, I realized he would take pride in just watching them grow beyond even what he might have thought was possible.

I caught up with joe and was able to get him to give me some answers to two main questions… Why now, and why Green Organic? Some of you may remember I hit this company pretty hard a few months ago because I thought they had launched prematurely. I have kept my eye on them, and in the next few weeks, I will do an update of what I have witnessed.

In the meantime let’s talk to Joe Shcoeder.

Joe can you share a little about your history, since many of the current networkers and internet marketers have only heard of your students or maybe read a passing comment about you in a book?

“My biggest accomplishment, business wise, wasn’t the $50,000,000+ I helped distribute in Life Plus or ForMor International. It also wasn’t when I introduced the industry in 1996 to the “Funded Proposal.” And it wasn’t in my joy of sharing my vision, and coaching, with industry giants such as, to name a few, Diane Hochman, Mike Dillard, Gerald Peters, Franco Gonzalez and Dennis Karganilla.

To me, my greatest accomplishment, that I hope resonates with you, was as a full-time door-to-door meat and seafood salesman, with a monthly residential sales of roughly $12,000, I created part-time, a direct sales networking marketing organization of over 2,000 members whose sales were above $100,000 per month.

That was the hardest “hurdle” and hump I made myself cross, in my business life; everything else, and what came after scaling that tall mountain, was a residual effect, of those opening years for me some fifteen years ago.

Here is a little non-sexy “why” I decided to hunker down with Paula Scarcella and Green Organics

My buddy showed me this new little transparent FEMALE owned MLM called Green Organics.

I liked the name and even better was intrigued, that MLM legend Paula Scarcella had started it up.(been beaten too many times by too many guys in suits in MLM who decide to leave, not cut checks, etc)

Bout time I followed a women MLM hero. Why not, I follow my daughters and wife.

…so anyway

I liked even better that when Paula and I spoke, she didn’t once mention money, crack a joke, try to use the old boys Network chum-chum on me, and she was poised, soft and actually, aloof.

I liked that they give money to the SPCA. I liked that when I asked what she might need me for, she replied, “Culture, help me build a community.”

Then with more investigation…

No one showed me their $30,000 check they made their first sixty days and better yet, the King Kong doing the first “GO” conference call I attended, was a BLIND GUY named Dr. Robin Rushilo.

Between Paula’s poise, her mentioning the need for a culture and DOCTOR ROBIN, who I now call a brother, frankly, I was in Troy.

I’ve done sexy.

I’ve done rah-rah and even lead some nice rah-rah myself.

But at fifty two Troy, and someone who’s not only bought the T-shirt, but sold them himself?

It’s called calm!

It’s called we aren’t pretending to be slick or Corporate or pretending to be who we are not BECAUSE we can’t compete.

Paula said, “let’s start and develop our own little niche of 100,000 sold out excited average everyday people who we can help make $1,0000 a month versus trying to entice people with a $20,000 a month conversation.”

Did she say a THOUSAND? …what a novel concept. Huh.

Troy, you met Paula, need I say more?

She’s a gift to America, a gift to this industry, and a gift to blue collars like me Troy, who can believe in making an extra $500 to $2,000 a month versus the seduction of much higher.

Troy I wanted, a program that I could bring regular “Joe’s” to. That not only wouldn’t be offended with any hype, but who could relate to common people like us, who have accomplished very uncommon goals.

THIS ANSWER isn’t slick… THIS company isn’t slick… I am not slick… DR. ROBIN isn’t slick… Ms. Paula isn’t slick!

Neither was ole hick Sam Walton of Wal-Mart or was Colonel Sanders from KFC.

Johnny Carson and Don Rickles weren’t slick, and they are considered legends.

To me, that’s something I can hang my hat around Troy.

Troy, I won’t leave (when I die) a legacy at Green Organics as someone who taught anyone how to make money or teach how to “get people.”

My focus will be to help and encourage the team, on how to better get themselves. And each other!

Do that, and we change lives!

And I have found that when you change lives, then those who’ve you’ve helped, don’t leave anytime quick!

As Dale Calvert says, “Build people and the people will build your business.”

The money was never in the compensation plan, any more than wealth was inside of a Million Dollars.

Wealth is the man. The women, who saw the wealth before even their first $100 was earned.

The money is inside the people… Inside their hearts!

TOUCH those hearts, and out of cultural DNA instinct, those who we touch Troy, will feel obligated, to “do to” others, as you and me did to them.

That’s an Amway!

That’s an Avon!

That’s a Mary-Kay!

And that Troy, is who we aspire to be at Green Organic!

Something more than an opportunity and more than losing weight. We want to re-build a Million lives from the inside out.

And maybe just maybe we’ll use organic products, a blind guy, and a trucker like me, a gal with more fire belly than Kurt Douglas, Paula Scarcella, and a kick ass sharp shooter like you Troy.

Read my little yellow book I sent you Troy. That little book says it all. Who I am, what I believe, and what I think America needs most…Which is each other.

And that “vibe,” I found first in Ms. Paula, second in Dr. Robin, and third, in a place called home.

That I call, that we call, Green Organics.

Troy, Paula asked me to send over a quick blurb to you about why I choose Green Organics to again, do an MLM program.

That decision, and this opportunity Troy to me?

Deserved more than a blurb!

Sorry if this turned into a Joe Schroeder classic rant.

Or am I?


I hear your good people Troy,

Soul Hugs,

Joe Schroeder
Chief Executive officer Mood.

Change people’s mood, you can change lives and be remembered.

Which is why we all do this anyway.

A: to be heard.

B: To be remembered for something good.

C: Amen.”

Well folks there you have it. There is no doubt Joe is ready to create a new and unique culture at Green Organic.

As a matter of fact, if three wild and crazy millennials named Ryan, Blake and Nick, can change the way Network Marketing is done, then I wonder what the crew at Green Organic will accomplish in 2012 and beyond?

Spread The News!

4 thoughts on “Breaking MLM News: Cowboy Joe Schroeder Comes Out Of Retirement To Join Paula Scarcella And Green Organics… Why?”

  1. I look forward to being part of this legendary group.. No Hype.. No Show.. Just down to earth good ole' boys who want to change millions of lives from the inside out.

  2. Bottle it up and call it "I'm IN!"

    Joe Schroeder helped me fall in love

    with the vision and the potential and the

    responsibility of this awesome industry.

    They can keep the "gurus"…

    They can keep their "stages"…

    They can keep their "peacocking"…

    I'm here and I serve because of the

    wisdom and leadership of Joe Schroeder

    and the vision his mentorship instilled

    deep inside of me.

    Cowboy Joe Schroeder.

    The Legend Rides…

    America… in fact, the world needs

    more Joe Schroeder "Calm" and

    belly fire.

    Thanks for this Troy!


    "What you give away, you always get to keep…"

    "Say it again and make it yours…"

    "You don't have to get it right… just get it going!"

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