Angela Cretu graduated from the university in Bucharest, Romania in 1997 and from the London Business School in 2007. In November 1998, she began her career at Avon Romania as Sales Manager. In 2007, Angela became Avon’s Vice President South East Europe & Romania, leading a group of 10 countries. She, then moved to Avon headquarters in New York, as the Global Vice President of Business Model Innovation. She is currently Avon’s Group Vice President Africa & Middle East and GM for Turkey.
It has been more than two years now since we had a Q&A with you following your appointment to Turkey. What were the major challenges in your two years at Avon Turkey and in Turkey, in general?
Our focus was to understand the dynamic in the market and to engage all necessary resources to strengthen Avon’s position as iconic beauty brand and women empowering movement in Turkey. The main challenge was to drive the transformation in a macro environment that became pretty volatile last year but with our solid experience in this area and staying true to our vision we went through it successfully.