Last week Jeff Babener, like Kevin Thompson before him, wrote a great analysis on the Burn Lounge decision handed out by the 9th Circuit. I believe there is much to be learned fro this decision no matter how one views network marketing if they are willing to study the courts decision.
BurnLounge Appeal Decision:
Guidance on Pyramid v. Legitimate MLM and the Role of Personal Use in Pyramid Analysis
By Jeffrey A. Babener
You can read the full article at MLM Legal! Here at MLM Help Desk, I am going to print what I feel are the most important points Babener makes.
Over the last 18 months I have viewed, reviewed and even worked with several executive teams who have plans to launch or have launched a business based on the Freemium business model. Very quickly some have realized the challenges of this type of business model and have survived while others never got off the ground. Based on this experience I decided to write this small piece.
Freemium: The combination of free and premium levels of services.
I would say that over the last ten to fifteen years, and especially in the last five we have seen cloud based, SaaS, PaaS and mobile app development companies dominantly use the freemium business model to launch their platforms.
In most cases there is a small set of free services for basic users, while premium users get additional upgraded services. In several cases, the free users are inundated with ads, while the premium subscribers can opt-out of the ads.
Over the last few months I have been studying the Wikipedia site so I could get a better understanding on how to apply it to my own work. Like most I have used Wikipedia for years and like Google classify it as an authority site. However, I have also found that when using Wikipedia I must be very careful to verify ALL the information before I quote any of it. Although they see themselves as a live encyclopedia, they sure aren’t World Book or Britannica. Here is what I have found…
Hakki Ozmorali, editor of World of Direct Selling wrote a great article on why network marketing companies have a hard time making it outside of their homeland. He came up with six common denominators on why this happens more often than anyone really wants to admit. 1. Wrong Partner 2. Wrong Local Management 3. Wrong Ex-Pat Management 4. Ignoring Cultural Differences 5. Leaving It To International Leaders 6. Lack Of Proper Supervision I want to focus on just one if the six reasons Ozmorali talks about… Ignoring Cultural Differences!
A week or so ago we launched our uTHRiV series talking with the two founders Joe Tessin and Brian Dee. If the first article we covered the real story behind how thee two connected to launch uTHRiV. (click here to read) Today I want to cover why uTHRiV decided to launch with multiple products in four unique segments of the market.