Investigative Perspective The Supplement Danger Zone: AMP Citrate

HeadLast year I started studying the supplement industry after reading an article in the USA Today about Matt Cahill and how he and his company Driven Sports had gotten away with formulating and selling products while he had such a questionable background. You can read the full perspective here.

I have continued to research and investigate the federal regulations surrounding the supplement industry, and how loopholes have allowed so many dangerous products to enter the world and harm people. But this last week I read an article that truly caught my attention due to the fact one of the ingredients mentioned (AMP Citrate), which I knew was being HYPED as the newest answer to weight loss. But… As I studied the ingredient, and which companies were using it, I quickly realized that a new direct selling company was pushing it through one of their flagship products and that concerned me.

This article is not to slam the company or even mention it’s name. This article is to shed some light on the questionable ingredient and to allow folks the ability to determine if the health and ethical risk is worth marketing or taking any product with the AMP Citrate.

Troy Dooly

Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals

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Why Do People Use Loopholes To Cross-Recruit Former Team Mates?

Since the middle of 2013, I have been writing articles and asking the question… Why Do People Use Loopholes? I wrote this latest article over on my personal website…

Here’s the video and link to the article…

You can read the full article at BeachsideCEO.com

GoldenRule

Here are a few of questions to think about:

Are you a stickler for the rules or a rule-breaker?

How is looking for the loopholes playing out in your business?

Which parts of the policies and procedures are you most tempted to ignore? Why?

We’re all guilty in one way or another of looking for loopholes. How have you caught yourself using loopholes in the past?

It’s human nature to apply rules to other people more than we do to ourselves.

How can you use the question “Would I want someone to use this loophole against me?”

Troy Dooly

Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals

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Zeek Rewards Founder Indicted For Operating $850 Million Internet Ponzi Scheme

United States Attorney Anne M. Tompkins Western District of North Carolina
CHARLOTTE, N.C. – The president of ZeekRewards, Paul Burks, has been indicted on federal charges for operating an Internet Ponzi scheme that took in more than $850 million dollars, announced Anne M. Tompkins, U.S. Attorney for the Western District of North Carolina. The criminal indictment was returned today by a federal grand jury sitting in Charlotte, charging Burks, 67, of Lexington, N.C., with wire and mail fraud conspiracy, wire and mail fraud, and tax fraud conspiracy.

Russell F. Nelson, Special Agent in Charge of the United States Secret Service, Charlotte Field Division and Thomas J. Holloman III, Special Agent in Charge of the Internal Revenue Service, Criminal Investigation Division (IRS-CI) join U.S. Attorney Tompkins in making today’s announcement.

Angle Of Justice

According to allegations contained in the indictment, from January 2010 through August 2012, Paul Burks was the owner of Rex Venture Group, LLC (RVG), through which he owned and operated Zeekler, a sham Internet-based penny auction company, and its purported advertising division, ZeekRewards (collectively “Zeek”). The indictment alleges that Burks and his conspirators induced victims – including over 1,500 victims in the Charlotte area – to invest in their fraudulent scheme, by falsely representing that Zeekler was generating massive retail profits from its penny auctions, and that the public could share in such profits through investment in ZeekRewards. Indeed, the indictment alleges that Burks and others claimed, at one point, that investors would be guaranteed a 125% return on their investment.

The indictment alleges that Burks and his conspirators represented that victim-investors in ZeekRewards could participate in the Retail Profit Pool (RPP), which supposedly allowed victims collectively to share 50% of Zeek’s daily net profits. The indictment alleges that Burks and his conspirators did not keep books and records needed to calculate such daily figures, and that Burks simply made up the daily “profit” numbers. The indictment further alleges that, contrary to the conspirators’ claims, the true revenue from the scheme did not come from the penny auction’s “massive profits.” Instead, approximately 98% of all incoming funds came from victim-investors, which were then used to make Ponzi-style payments to earlier victim investors.

Troy Dooly

Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals

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What Is Brandjacking aka Subterfuge Marketing And Is It Legal & Ethical Marketing?

I wrote and article over at BeachsideCEO.com asking this question and sharing some additional information on how brandjacking aka subterfuge marketing may land a personal in civil and criminal court by using these blackhat marketing tactics.

Troy Dooly

Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals

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ViSalus Founders, Blair, Sarnicola, Mallen Agree In Principle To Acquire Majority Of ViSalus- Blyth Will Retain 10% Stake

I received this new as it was released to the public through the PR Wires and thought… “These boys are putting their money where mouths are! In a world where network marketing founders are selling out, merging with foreign companies, or going out of business, Blair, Sarnicola and Mallen seem to be taking a stand to follow through on the promises they have made to the ViSalus employees, promoters, and customers over the years.

In July I had the privilege and pleasure of meeting for dinner with Mallen and another C-Level team member so I could get caught up on the Vi story and see what the future looked like. Mallen never mentioned about the potential buyout, but his passion about what he and the team had learned during the last few years, especially the last 22 months was priceless.

Troy Dooly

Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals

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Australia Consumer Affairs Investigates Pyramid Allegations What Does This Mean?

Over the last week or so I have read a boatload of commentary as well as the formal allegations raised by the Australian Competition & Consumer Commission.  The ACCC is similar to the FTC in the USA. My stance is that when an investigation is launched, that it is a good thing for the consumers, the independent professionals as well as the company for the following reasons.

Troy Dooly

Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals

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Are Millennials Being Manipulated By Network Marketing Or Mentored Into Leaders?

Over the last couple of years GenY aka Millennial Generation has become a focus point for the continued growth of the direct selling aka network marketing aka MLM industry. Now I see Wallstreet and main stream media asking if specific companies are manipulating this generation.

Troy Dooly

Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. Dooly is a speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network. He is a founding member, and currently serves on the Board of the Association of Network Marketing Professionals

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